Eric Bryant, director of Gnosis Media Group, is an avid blogger on ProfNet Connect, our online social network. So we asked him to tell us a bit about the results he has gotten from blogging on the site:
“Content marketing teaches us that the better quality the content, the more likely it is to generate conversions. However, it is not just the quality of content, but it is also the quality of the medium or platform to which that content is submitted. You can have the best content on earth, but if that content is published on a mediocre outlet that nobody reads, you still won't get the conversions you desire.
“As a PR firm, we're always looking for great sites on which to publish our content. And ProfNet Connect has been one of those high-quality platforms that delivers results. In February, we published a blog post to our ProfNet Connect blog page, ‘Nonprofit Public Relations and Text-to-Donate Services.’ We have been pleasantly surprised by the result.
“This one blog post has generated a substantial number of reads, and a half-dozen or more conversions. Prospective customers of our text-to-pledge service that is mentioned therein have visited our site, tried our product, and contacted us for more information. In the realm of online marketing, this marks ProfNet Connect as a goldmine site for publishing content.
“In fact, one of the recent inquiries from this blog post -- a representative of a nonprofit called Khadarlis of Sierra Leone -- has become a paying customer. The representative's first introduction to our firm was through this ProfNet Connect blog post. This blog post continues to generate conversions. It ranks very highly in Google Search for the keyword phrases relevant to our product.
“So, the ProfNet Connect community, where PR pros can submit their content absolutely free of charge, delivers tremendous marketing and public relations value to its members.”
Are you on ProfNet Connect yet? If not, try it for yourself and let us know the results. As Eric said, the site is free of charge, so you have nothing to lose.