In an era when multimedia content is constantly streaming back and forth between brands and their audiences, PR and marketing professionals must continuously listen, create, curate, target, distribute, and engage their audiences in order to rise above a cluttered landscape. And, with the real-time nature of social media, speed matters more than ever.
For our next #ConnectChat, Tuesday, June 19, Ted Skinner, vice president of data intelligence at PR Newswire, will discuss how agile engagement – which breaks down the communications process into smaller, more manageable pieces – can help communicators engage authentically with a wide range of stakeholders across multiple channels and devices.
[For more on agile engagement, read PR Newswire’s white paper, “The Dawn of Agile Engagement.”]
To join the chat, just follow the #ConnectChat hashtag to view all the updates from @tedskinner, @ProfNet and the rest of the chat participants. We’ll start off the conversation with a few questions for Ted, but feel free to jump in with your own questions at any time.
If you don’t have a Twitter account or won’t be able to make it to the chat, you can read a recap on ProfNet Connect the following day. To view past #ConnectChat recaps, click here.
About Ted Skinner
Ted Skinner is vice president of data intelligence for PR Newswire, where he oversees the development of PR Newswire’s traditional and social media intelligence platform, Agility. Skinner works directly with the product development team to help create software that is easy to use and solves the market need, and trains and assists PR Newswire’s national salesforce on these services.
In 1999, Skinner joined eWatch, a service of PR Newswire that allows users to track coverage on print and online media coverage. Since then, he has been an integral part of its development. He was a member of the transition team when PR Newswire purchased the company in January 2000, and travels throughout PR Newswire’s bureaus to train account executives and manage product information for all public relations services and applications. In 2010, he was promoted to oversee the Agility product line. He also represents PR Newswire at various speaking engagements across the nation discussing a range of topics, from strategic online communications to online crisis management.
Prior to PR Newswire, Skinner designed data and phone network solutions for companies as a senior network consultant in Ann Arbor, Mich. He has a bachelor’s degree in economics from the University of Michigan in Ann Arbor, and lives in Charleston, S.C., with his wife Emily and two children, Bennett and Lilly.