ProfNet has been helping journalists and experts connect for 20 years (where has the time gone?!?), and many of our members have seen their experts – or, in some cases, themselves -- featured in every type of publication.
So we asked: Where have your experts popped up recently? And you answered: Everywhere!
We heard a lot of great stories of media hits that resulted from ProfNet queries, Expert Alerts and ProfNet Connect. Here are just a few:
Middle Tennessee State University:
- Dr. Janet Colson, human sciences, was a source for a story in Diets-in-Review.com.
- Dr. Lisa Sheehan-Smith, human sciences, was a source for a story on Care.com on the subject of diet and weight loss.
- Nancy James, director of the Child Care Lab, Division of Student Affairs, was a major source for a three-part series on ownadaycare.com regarding the effectiveness of using “timeouts” in a day-care setting.
- Dr. Virginia Hemby-Grubb, business communication and entrepreneurship, was a source for a story in Training magazine’s e-newsletter about the transitioning from teacher to trainer.
- Dr. Saeed Foroudastan, associate dean, Basic and Applied Sciences, submitted material to Equal Opportunity Magazine about minorities who work in the biotech/biomed industry.
- Lauren Cromer, human sciences, shared healthy eating tips with Today’s Dietitian.
- Dr. Jeffrey Walck, biology, shared his expertise on kudzu with a writer for Alabama Living Magazine.
- Dr. Warren Gill, agribusiness and agriscience, was interviewed by Farmland Seasons quarterly newsletter on the subject of job opportunities for young people in agriculture. The newsletter is mailed to 10,000 farmers and farmland owners in 13 countries.
- Dr. Mark Anshel, sports psychology, recently contributed to a story on ESPN.com about the pressure of playing sports or working in the entertainment industry as the son or daughter of a celebrity athlete or entertainer.
- Dr. Derek Frisby, history professor, contributed to a story in Investor’s Business Daily about how French Gen. Rochambeau's mettle helped Washington win.
- Dr. Mark Anshel contributed to a cover story in the Kansas City Star about football injuries.
- Dr. Gloria Hamilton, psychology, was used as a source for a story in the Toronto Star on why men can’t say they’re sorry.
Because of ProfNet, we were able to get Warren Goldstein, a professor at the University of Hartford, quoted in a story about Martin Luther King Jr. that ran on CNN.com on MLK Day.
Temple University’s Fox School of Business:
In February 2011, in response to a ProfNet query, we had Angelika Dimoka, director of our Center for Neural Decision Making, featured in a Newsweek cover story on information overload. Dr. Dimoka's research in this very area was featured in the story's lede and led to other national and international media appearances.
- Kathy Braddock, co-founder of Rutenberg Realty, an NYC residential real estate agency, was quoted in FoxBusiness.com.
- Scott Spector, AIA and a principal of Spector Group, an award-winning architecture and design firm, was quoted in Investor’s Business Daily
- Doug Heddings, founder and president of The Heddings Property Group, a Manhattan-based boutique real estate firm with offices in NYC and The Hamptons, and Kathy Braddock, co-founder of Rutenberg Realty, an NYC residential real estate agency, were featured in the same article in REALTOR magazine.
- Jennefer Witter, president of The Boreland Group, an NYC-based boutique public relations agency, responded to a query from TheStreet.com and ended up being profiled for another story the reporter was working on at the time.
Nick Vaidya:
I’m a career coach who helps technology executives identify performance gaps that impede growth. I was quoted in an article on Forbes.com after replying to a query.
Elaine Fantle Shimberg:
I have a great success story. I answered a ProfNet query for people who had lost all of their original family. The reporter was from the Wall Street Journal. She called me and we talked for half an hour. Then she called back and said her editor liked my quotes and wanted a photo. I asked her if she could mention my new book, which pertained to her story. “Growing up Jewish in Small-Town America” was written to focus on my original family and my experiences in Ft. Dodge, Iowa, a town with only 32 Jewish families. She did so, and after the story appeared, Amazon sold many copies of my book, as did my publisher, a small Maine press called Abernathy House Publishing. I am still receiving emails, calls, and letters from childhood friends who read the WSJ article and ordered books. ProfNet helps the reporters who need quotes and, in many cases, it helps the responder as well. I have been on both sides and am a fan!
R. Brent Lang:
I was featured as a subject-matter expert for social entrepreneurship on Top MBA Connect. I will also be quoted in SmartMoney, which will be a big lift, as SmartMoney has 900,000 readers per month!
National Association of Social Workers:
- Maribel Quiala was quoted in several local Telemundo sites on how to deal with stepchildren moving home.
- Mary Pender Greene was quoted in DemoDirt.com on pediatricians and abuse claims.
- Michael Reisch was quoted in Scripps Howard Foundation Wire on the SNAP program.
- LeslieBeth Wish was quoted in LifeScript.com on depression.
- Frederic Reamer was quoted in Christian Science Monitor, Alaska Dispatch, Yahoo! News and the Minnesota Post on the U.S. crime rate.
- Tracy Whitaker was quoted on MSNBC/Today Show on student loan debt.
- Daniel Buccino was quoted in WomansDay.com on how to gain your child’s trust.
Over the years, I've gotten lot of coverage via ProfNet, ranging from the New York Times to College Recruiter, as well as several times in ProfNet's own Dear Gracie column. Last year, I was quoted or cited in 143 stories; in 2010 it was 131. I am guessing at least 20 percent of these were via ProfNet. Here, for instance, is one of my clips in the Christian Science Monitor -- and interestingly enough, I just responded to a query from the same reporter today. And of course, our own correspondence about my appearance on #ConnectChat led me to put the picture of the billboard in Times Square above the fold in my press room.
My law firm had its first successful ProfNet pitch last week, which resulted in a Reuters interview and mention in story today. Thanks!
Michael Cohen:
I was quoted as an etiquette expert in this Newsday piece thanks to a ProfNet query.
I'm happy to report that I was quoted in Dave Copeland's story "How to Pimp Your Linkedn Profile" on ReadWriteWeb. ProfNet rocks.
Iowa State University:
Steffen Schmidt, professor of political science, had an article published in the Des Moines Register on the Republican primaries.
A few weeks ago, a ProfNet appeared by Charles Passy of Wall Street Journal, who was looking for sources for an article he was writing on the trend of red carpets appearing at non-celebrity events. I pitched Larry Green, CEO of Rentals Unlimited, and Charles bit! The subsequent interview and sharing of data points resulted in Larry Green being quoted in Charles’ WSJ article on Feb. 25, the day before the Oscars. This was a dream come true for us, as it really doesn’t get any better than a front page Wall Street Journal article, and we were able to do this, thanks to ProfNet, within the first six weeks of engagement with our new client.
I have had wonderful success from ProfNet. I wrote an article for FitandFabLiving.com, have been quoted as an expert at SheKnows.com, and have worked with wonderful companies on some amazing giveaways, which has increased our followers on Google Friend Connect, Facebook, and Twitter. Thanks for everything!
California University of Pennsylvania:
Political scientist Melanie J. Blumberg was quoted in the Pittsburgh Post-Gazette on Congress’ Supercommittee.
Do you have a ProfNet media hit you’d like to share? Drop me a line and I’ll include it in our next Success Stories update!
To view past Success Stories, check out ProfNet Success Stories.
