My colleague (and manager) Sandra Azzollini is one smart cookie.

As vice president of online communities for PR Newswire, she oversees various of PR Newswire's online properties, including PR Newswire for Journalists, PRNewswire.com, Investor Uprising and, of course, ProfNet Connect.

Sandy recently wrote about ways that companies can build an online community for their brands by following the four basic rules of newsrooms: hold weekly editorial meetings, develop a regular schedule, engage in actual conversation, and continuously improve your site.

You can read more from Sandy in her article, "4 Newsroom Rules for Creating Strong Content," which was recently published in Ragan's PR Daily.