If you haven’t checked out the Blogs section of ProfNet Connect lately, you’re missing out on some really great posts. Here’s a link to some of last week’s most popular blog posts:

Press kits are an essential component of a public relations campaign, but what should (and shouldn’t) be included, and what do journalists actually use? In this week’s Dear Gracie: Press Kit Tips for Better Media Exposure, nine experts from the ProfNet Connect community share their insight.

As part of its Cocktails & Conversations series, New York Women in Communications hosted a panel discussion, “Bridging the Generation Gap: Reaching Baby Boomers, Gen X and Millennials.” Moderated by Stacey Sager, reporter at “Eyewitness News” on WABC-TV Channel 7 in New York, the discussion focused on the challenges of reaching a diverse population, and whether or not social media helps to bridge the generation gap. We posted a recap of the discussion, Bridging the Generation Gap.

Editors from PR Newswire’s New York and Washington, D.C., bureaus took to Social Media Week last week, attending various panels to learn more about emerging trends in social and mobile media. As part of our effort to bring Social Media Week to you, we posted recaps of a few of the sessions on ProfNet Connect: How and Why We Share: The Seven Deadly Sins of Social Media, PRN Gets an e-Geaux Boost, Using Social Influence to Build Brand Loyalty and Election 2012 and the Fight for the Internet.

In Roll Out the Red Carpet for Facebook Brand Timelines, Michelle Cormier, assistant account executive at InkHouse Media + Marketing, explores what Facebook’s Timeline feature means for brands and their future social engagement.

Each week, ProfNet Senior Editor Jason Hahn rounds up 10 of the most interesting PR- and media-related stories he finds online. In his latest Weekly Roundup, Jason shares links to stories on: five characteristics of a successful PR professional; why reporters don’t call you back; the risks journalists take; seven tips for writing a great press release; six lessons about journalism from Social Media Week; five key trends supercharging digital PR; and more.

Freelance Focus is our biweekly column dedicated to helping answer freelancers’ questions about the freelance life. In the latest column, Attending Conferences, veteran freelancer Gina Roberts-Grey shares her advice on whether attending workshops and conferences can help freelancers with their careers, and how to decide which ones to attend.

ProfNet will soon roll out a new inbox for subscribers, making it easier for users to reply to queries, search queries by keyword, update the categories and regions to which they subscribe, and more. We detailed some of the changes in Coming Soon: A New and Improved Inbox for Members.

What were your favorite blog posts last week? Which ones did you find most helpful/interesting?

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