Following are some great media hits ProfNet members have gotten as a result of ProfNet queries, listing experts in the ProfNet Experts Database, submitting an Expert Alert, or following @profnet on Twitter.
If you have a nice media hit to share, please let us know. We’ll post it here and on our Twitter account.
Sternberg Strategic Communications
“I was quoted in a Medill News Service article about crisis communications and BP – thanks to a ProfNet query!”
Senior Manager for Media Relations, Education Development Center, Inc.:
“We received a query back in January for an early-childhood expert to talk about how to raise a child who loves reading. We put her with our specialist, Cindy Hoisington, and voila -- only five months later -- it appeared in a family publication called American Profile: ’How to Raise a Reader’.”
President, Labor Relations Institute:
“I got quoted in an article on Forbes.com this week.
I love your service. Not counting the press release (which was picked up on over 100 websites), I've been quoted eight times in the first month I've been signed up with you … not to mention the quality of the media I am in with your service is vastly superior to anything I did before. Thanks.”
Keith R. Crosley
Director of Market Development, Proofpoint, Inc.:
"We get great media hits from ProfNet all the time. Just last week we got this Forbes coverage as a result of my response to Chris Steiner's recent request for info on 'social media gaffes'": "How Facebook Ruined my Career"
Ph.D., President, Stevens Consulting Group:
“I have had much success with ProfNet. I get at least 3-4 media hits per month because of my association with ProfNet. Here are the three most recent:
These also do not include a half-dozen webinar placements with ExecSense.
Thank you for all of your support and the focus of your firm. You are all a pleasure to work with. There is a definite and statistical return on investment with ProfNet.”
Founder and President, SocialSmarts:
Corinne scored ink in her first Spanish-language pub, La Opinion, last week after replying to one of our tweets: here
Media Relations Manager, University of
"John Kniering, director of career services at the
“We had a nice hit in
Matt tells us he’s gotten "a ton" of great hits from ProfNet, ranging from Inc. to USA Today to CNN.com and more. Here are links to articles featuring two of his clients:
Doctors Express in USA Today
UNITS Storage in Inc. magazine
“I recently had a fantastic hit due to ProfNet. AP reporter Samantha Bomkamp put a call out for experts connected to the Icelandic ash story. Within an hour or so, I got her in contact with one of our experts. The story hit later that night, and in less than 24 hours we had 40+ hits in top publications like The New York Times, Chicago Tribune and the Washington Post.”
See the article, featuring Cybil's client, Grant Foster of Aon Corp., here.
Senior Manager for Media Relations, Education
“We saw a query on ProfNet from the Boston Business Journal earlier this year, looking to interview a company on their ‘green’ efforts. I hooked up reporter Keith Regan with Bob Keagy, our facilities manager, who also heads our ‘Green Team.’ Bob provided all kinds of examples of our efforts, including recycling cardboard and paper; using green-tipped lamps that utilize only a minimal amount of mercury to operate; recycling all of our computers and other e-waste, including monitors, keyboards, printers, scanners, etc. We began using a new line of daily cleaning products that are considered ‘green.’ We have begun to recycle other glass, metal and plastic containers. We switched to ‘compostable’ coffee cups that are more environmentally friendly. We negotiated an excellent price for Fair Trade Organic Coffee produced by Green Mountain Coffee Roasters… This piece appeared in the Boston Business Journal and we have put it on our Web site and sent it out in the clip book around the organization. It would not have happened if ProfNet had not connected the journalist with our nonprofit. Thanks, ProfNet!”
Click here to view the article.
Emilia got her client in the Central Valley Business Times via a ProfNet Expert Alert: www.centralvalleybusinesstimes.com/stori...
For more info on Expert Alerts, click here.
Jessica scored a hit for her client, Dr. Eric Braverman, in the Daily News: tinyurl.com/l36sqp
“I was a bit hesitant about [ProfNet], as I have never written a book and felt few would listen to my advice/comments without any formal point of reference. Either way, I felt it was a worthwhile investment into promoting myself and my company.
“I was in disbelief when, within the first 24 hours of receiving [queries], I had been published in Computerworld. I simply responded with some logical advice a journalist was seeking.
“It turns out the Computerworld article was syndicated, and the increased exposure to my Web site increased tenfold as the article made its rounds. I am now on my third week of the service and have been quoted three times for the three leads I followed up with.
“I can truly say the service works as promised. I am getting leads from people that want to talk to me. I am getting a lot more than I bargained for.
“Thanks again for this incredible service.”
“At R/P Marketing Public Relations, ProfNet serves as a great pitching tool. We appreciate the ability to target specific topics, allowing us to efficiently monitor and pitch.
“In particular, one of our clients, Halley Consulting Group, has a very targeted niche as a national physician practice management firm. So when we saw a cloaked query on physician payments, we jumped on it -- and we're glad we did! It turned out to be one of our biggest ProfNet hits: a Los Angeles Times story, on the front page of the health section.
“It was as simple as one, two, three: 1) The query was included in the daily e-mail and we reached out to the reporter. 2) An interview was scheduled within a couple days. 3) The article was published in a week’s time, in print and online: articles.latimes.com/2009/feb/02/health/...
“What's more, the coverage opened the door to additional media opportunities from readers of the article.”
Media Relations, Juvenile Diabetes Research Foundation (JDRF):
"ProfNet queries played an essential role in helping the JDRF media relations team promote the mission and accomplishments of our organization in 2008:
1. JDRF placed Miss Black USA 2007 on a call-in radio show in
2. Paul Strumph, senior VP of research at JDRF, was quoted extensively in a special report on Diabetes 9-5 -- diabetes in the workplace on WebMD (diabetes.webmd.com/features/tips-to-help...)
3. Lisa Iannucci's blog, CelebrityDoGooders.com, profiled Elliott Yamin for JDRF. Yamin has type 1 diabetes and supports the work of JDRF.
4. Greenwise, Publix Group ran a story on why it's important to know your family medical history and how one can go about creating a medical family tree; this piece featured a family actively involved with JDRF.
5. Non-Profit Times ran an article on their front page about the role of social networking Web sites and fundraising. JDRF's social networking site, www.juvenation.org, was included and featured: www.nptimes.com/08Nov/npt-081101-1.html
6. Singer twins selected as spokes-teens for "Heart of Gold" Web site (www.heartofgoldgirls.com/entre_singers.c...)
7. The Macomb Daily (Michigan-based newspaper) posted a query on ProfNet seeking "Non-profit organizations that sell holiday cards with proceeds benefiting their mission." I responded to this query and suggested More than Cards, a company that designs greeting cards and holiday cards for nonprofit organizations. More than Cards was founded by a couple in
Manager of Media Relations,
“Not only did Prof. Podair wind up being the first source quoted in the story (click here to view the story), but he was contacted the next day by a CNN producer who saw the story and sent a film crew to campus to talk to him more about this subject. He wound up in a pair of CNN newscasts on two different days discussing the role of comedy as commentary in the election season.
“Also as a result of the New York Post article, Prof. Podair was interviewed by a U.S. correspondent for a newspaper in Poland and was interviewed (twice) on a news/talk radio station in Regina, Saskatchewan.”
Junior Account Executive, Peppercom:
“I saw your Tweet about great hits resulting from following the ProfNet feed, and I wanted to share my story. This one actually came two days ago from the re-tweet of Ellen McGirt’s request for Fast Company regarding ‘Governing 2.0.’ She was interested in hearing from a representative from PepperDigital (Peppercom’s digital team), and Sam Ford, director of customer insights at Peppercom and a research affiliate in convergence culture at MIT, provided some of his thoughts.
“In the article, which ran yesterday, Ellen included Sam’s input along with a handful of other thought leaders.”
Hilda S. Mitrani
Multilingual Media & Marketing:
“We are toward the tail end of the development of a news report that is to appear in Spry Living, a new monthly newspaper insert that will be in 9 million papers. I don't have a print date for the story yet, but numerous interviews have been done in October. It all began with a ProfNet query. With a circulation of 9 million and a very compelling story, I think this could be big.
I also placed an item in the NY Daily News on behalf of Flor Mayoral, M.D., after a ProfNet query I received yesterday. (Click here to view the story.)
Dr. Mayoral is also profiled in your Experts Database, and I got her into a new magazine called Radiant Life after the editor found her on your system.”
“In 2008, as well as many years prior to 2008, I received many ‘hits’ from ProfNet posting responses I submitted. These hits resulted in interviews and coverage for my clients with leading media outlets including Associated Press, Crain's Chicago, Incentive, Smart Money and more. Some of the coverage has occurred from responding to freelancers I would have not been aware of and some of the coverage has occurred because permanent staff of major media outlets simply rely on ProfNet.
“I continue to see the value in paying for the ProfNet service and continually get my clients coverage that may not have occurred without the ProfNet connection.”
VP, Arts & Entertainment, The TransMedia Group:
“ProfNet has connected me with terrific opportunities, especially for a query I responded to about George Carlin. I submitted a quote that my client, Walter T. Shaw, author of ‘A License To Steal,’ said about Carlin and landed us over a dozen radio interviews!”
Director of External Communications, National Kidney Foundation:
“I responded to a query from a reporter looking for unusual athletic stories for the first edition of Open Air, USA Today's weekend fitness insert launched last year, and ended up landing a feature story highlighting a family who donated their brother's organs and the heart recipient who competes in the National Kidney Foundation U.S. Transplant Games.”
CEO, The Nuancing Group:
“I am a huge fan of ProfNet! With the publication of my new personal branding book looming in February 2009, I signed up with my publisher just a few short months ago. Responding to my very first query allowed me to write an article for Independent Agent Magazine. I’ve since landed quotes, articles, and stories in Smart Money magazine, blogs, and even a forthcoming book! Most importantly, however, it was another vehicle towards building a relationship -- the underpinning of all business. I now know I can connect with these reporters, authors, writers and bloggers in the future; original thoughts and analysis of the news are forever in demand.”
Edith Onderick-Harvey, M.A.
President, Change Dynamics Consulting:
“I've had great success with ProfNet since signing up of the service in late 2007. In 2008, I've been quoted in an HR Executive June 2008 cover story; American Executive; CNN.com (the quote was originally on a CareerBuilder column that was picked up by CNN.com and resulted in being translated into multiple languages and posted on additional sites); WorkWise syndicated column; The Boston Business Journal; The New York Times; SHRM Consultants Forum; and several other niche publications. I also had an article published in the American Management Association's Leader's Edge newsletter. My hit rate with reporters has been about 75 percent (3 out of 4 inquiry responses lead to media coverage). I couldn't have received this kind of coverage without ProfNet.”
“There was a ProfNet query in late March 2008 from Kristin Chessman of Entrepreneur Magazine, who was asking for examples of ‘Perfect Office Pranks’ in advance of the upcoming April Fools' Day. I responded with a personal story of mine from 20 years ago where my colleagues and I pulled a prank on a co-worker at an
“Chessman enjoyed the story of the prank, and now for the success part: While I had Chessman’s attention, I pitched her another story of green entrepreneurial innovation for my client, Two Green Moms, in advance of Earth Day on April 22. Jill Clark and Mandi DuPuy are two moms that wanted to do their small part for the environment. The resulting story from April 18 can be seen here.
“The www.twogreenmoms.com reference is the second of three businesses profiled and the online placement resulted in increased traffic to their site and a significantly higher search engine ranking.
“This is an example of parlaying one opportunity into another and only one of many success stories my agency has experienced using your service.”
“Over the years, I've gotten excellent exposure in some of the best and most diverse publications in the U.S.: Wall Street Journal, US News and World Report, Chicago Tribune, BankRate.com, Consumer Reports, LA Times, even the National Enquirer and Glamour magazine.
“The wonderful thing is, after all this exposure, many journalists I met through ProfNet are calling me directly.
“Incidentally, let me add that, as a journalist, I've met many famous people I'd never have had access to on my own. It's only because their PR firms used ProfNet to find interview opportunities that I've met folks like Robert Kiyosaki and others.
“Thanks for all the support -- and always being there.”
“We've had hits in Family Circle, Real Simple, Fidelity magazine,
“I have been in private practice for the past 20+ years in River Edge, N.J. I do individual and marriage counseling, hypnotherapy and neurofeedback, as well as workshops and seminars on relationships, communication, anger and stress management, etc. I have written a variety of articles that have been published on a number of self-esteem sites, as well as through EzineArticles.com. I have audio CDs available to enhance self-esteem, promote inner healing, and to aid in stress management and relaxation.
“I have been part of [ProfNet] since July '08, and have been quoted in newspapers in
“These leads have led to my increased exposure on the Internet, and increased my overall credibility.”
Elizabeth Yarnell, CNHP, CNC
“A query came through [ProfNet] looking for someone who had healed their health crisis by drinking green tea. Well, I thought, I did drink a lot of green tea while I went about inventing and patenting a unique cooking method for healthy one-pot meals. And, who knows, maybe it did have something to do with the subsequent turnaround in my case of multiple sclerosis.
“The story ran in Woman's World, a national magazine serving my target market of women. Beyond the initial burst of book sales when the two-page spread came out, for the next 6-8 months customers continued to tell me how they saw the article in waiting rooms, at beach houses, and in other places where such magazines have a long life. It featured food photos and recipes from my cookbook, a dramatic storyline about how my cooking method aided my return to health, and a large photo of yours truly in the kitchen. You can't buy this kind of publicity!
“It couldn't have been a better experience, and it wouldn't have happened without [ProfNet].”
“[ProfNet] is awesome. I have been using it for less then a year and have been published over 15 times. It is amazing! I have a conversion rate of about 1-4. You can check out my media page for a sample of what I have been in.
“I am currently being interviewed to go into a e-book. Great service; keep it up!”
CEO, Rembrandt Communications:
“ProfNet allows you to reach the right reporters with the right pitch at the right time. But it also gives you an inside look at upcoming story trends and enables you to develop new media relationships.
“Not only is ProfNet an essential source for your pitching efforts, but it also provides valuable information to help create successful, strategic-communications plans for your clients.”
Julie Lenzer Kirk
Author/Speaker/Consultant, President & CEO, Path Forward International:
"Over the past year, I was quoted as an expert in Entrepreneur, Redbook and Good Housekeeping because of leads from ProfNet. The service rocks!”
Group Manager, Weber Shandwick Worldwide:
“People to People Ambassador Programs provides premier international educational travel opportunities for students, athletes and professionals. From hands-on experiences to community service opportunities, more than 300,000 people have traveled around the world with this organization to connect with other cultures. People to People has a solid history, but has received very little media attention around its travel programs.
“When we saw a ProfNet query [on youth travel], we jumped on it quickly and secured an Associated Press story with reporter Beth Harpaz.
“The AP story we landed showcased People to People's Student Ambassador Program. Impressive national coverage included USA Today, MSNBC, CNN, ABC News, Chicago Sun-Times, Detroit Free Press, San Jose Mercury News, Seattle Times, The San Diego Union Tribune and The Tennessean.
“Here is the link to the USA Today story: www.usatoday.com/travel/destinations/200...
“We love ProfNet and were thrilled with how this story came together and with the outstanding results.”
Manager, Media Relations & Communications, College of the Holy Cross:
“I have included a link to a feature that I wrote for our Web site: ‘Two Holy Cross Professors Give a Behind the Scenes Look at the Making of a History Channel Show’: www.holycross.edu/publicaffairs/features...
“I just wanted to say, my first month of [ProfNet] is not yet up, but already I've been quoted in the Globe and Mail newspaper, the New York Daily News, MSNBC.com and the Hartford Courant, and publication is pending on quotes in Glamour magazine and Parents magazine.
“To me, [ProfNet] has been an astounding and exciting success. Thank you so much!”