Do you represent an expert who can discuss a timely news topic but you aren't sure how to alert the media to the expert's availability?
Take advantage of ProfNet's Expert Alerts service, which is included in ProfNet membership!
An Expert Alert is sort of a "reverse query" -- instead of a journalist asking for an expert, you submit information about an expert who can discuss a timely topic, and we distribute that to the media.
Please note: Alerts should be informational, not promotional, in nature. They can't be used to promote a company, products, services, survey results, etc. Instead, they should focus on the expert's knowledge and/or opinion on an issue.
Expert Alerts should include: the expert's name, title and company; the topic the expert can address; a short quote explaning the expert's stance on the issue (quotes are required); a brief bio for the expert; and contact information, either for the PR person or the expert directly (or both, if desired). The word limit is 300 words.
Trans-Pacific Partnership a 'Game Changer'
Associate Dean for International and Comparative Law and Rice Distinguished Professor
University of Kansas School of Law
"The Trans-Pacific Partnership is the largest free trade agreement in human history. It's the most important event in international trade since the birth of the World Trade Organization in 1995. It has enormous economic, political and national security consequences. No matter what one's specialty area in business or in law, the TPP will affect that specialty. It's one of the instances where the word 'game changer' is not overused. It's actually quite surprising that so little attention has been paid to it in the United States."
Bhala is the author of the fourth edition of "International Trade Law: An Interdisciplinary, Non-Western Textbook," which includes coverage of the TPP. He can discuss the TPP, international trade, international trade law, negotiations of the deal, likely ramifications and more.
New EPA Limits on Smog-Related Pollution
Environmental Science Faculty Chair
Indiana University School of Public & Environmental Affairs
"The EPA's new standard of 70ppb was expected. However, 70ppb doesn't leave much of a margin for safety for protecting public health. While the EPA Science Advisory Panel recommended a standard between 60-70ppb, industry lobbied hard to keep it at its current level of 75ppb. Lowering it to 70pbb, may be seen as a compromise."
Choosing the Right Dog for Your Family
Veterinary Technology Instructor
Argosy University, Twin Cities
"Every breed of dog has the capability of being a wonderful family member, but you need to do some research. For any species, understanding how much energy that animal has is important. Make sure you and your family can fit the needs of the animal. Another thing to consider is the health of the family. If you have individuals with allergies, there are different breeds that are better for people with allergies…even dogs that are hypo-allergenic. Take into consideration the demands of the animal, the husbandry and the expenses associated with that breed."
October is Adopt a Dog Month, and Heyder-Kitching can share her expert tips on choosing the right dog for your family. She is a veterinary technology instructor at Argosy University, Twin Cities. She is also a certified veterinary technician with 20 years' experience and a certified massage therapist for animals.
View more examples here: www.prnewswire.com/news/profnet
From time to time, we'll also compile roundups of experts who can talk about breaking news. For example, we've done expert roundups on gun rights, Pope Francis' visit to the U.S., retirement, Iran-U.S. relations, same-sex marriage, hurricane preparedness and many more.
Roundup topics are chosen by ProfNet editors and vary according to what's in the news. Once a topic is chosen, ProfNet will run a query letting members know about the roundup.
Roundup submissions do not require a quote from the expert, although it is recommended.
You can view an example of an expert roundup here: 2016 Presidential Election
Expert Alerts are distributed by email to more than 3,000 reporters who have opted in; sent as a press release via PR Newswire's national newswire; and archived on PRNewswire.com and PR Newswire for Journalists (which are searchable by keyword).
Alerts are sent to journalists daily according to the following schedule (subject to change, depending on volume and as news breaks):
Mondays: Business, Finance & Technology
Wednesdays: Government, Law, Education & Science
Fridays: Health, Entertainment & Living
The deadline for each distribution is 3 p.m. ET the previous workday. For example, a health alert must be received by 3 p.m. ET on Thursday; a business alert must be received by 3 p.m. ET the previous Friday.
Submitting an Alert
To submit an Expert Alert, simply email it to firstname.lastname@example.org. A ProfNet editor will contact you to confirm or with any questions.
[Please note: Expert Alerts submissions are available only to ProfNet members. Please contact us for more information on membership.]