Maria Perez

    • Member Type(s): Content Publisher
      Communications Professional
      Media - Freelancer
      Media - Broadcast
      Media - Print Journalist
      Media - Student Journalist
      Media - Web-only/Blogger
      Media - Other
    • Title:Director, Audience Content
    • Organization:ProfNet
    • Area of Expertise:ProfNet

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    Influential Media Outlets That Used ProfNet in 2016

    Wednesday, January 11, 2017, 10:14 AM [ProfNet]
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    ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are always changing, there are still a great many stories being written, and writers still need expert sources.

    Here is a sampling of some of the influential media outlets that used ProfNet last year:

    News Services/Agencies
    American Media Institute
    Associated Press
    Catholic News Service
    CNHI News Service
    Courthouse News Service
    Cronkite News
    Dow Jones
    Medill News Service
    NYCity News Service
    Sputnik News Service
    Thomson Reuters
    Tribune News Service

    General News
    AARP Bulletin
    AARP The Magazine
    Aeon magazine
    American Profile
    AsiaLIFE Magazine (Southeast Asia)
    Audible Range
    Baltimore magazine
    Baltimore Post-Examiner
    Canadian Jewish News
    Carolina Public Press
    CDA News
    Center for Digital Ethics & Policy
    CNN Digital
    CNN International
    Compass magazine
    Consumer Reports
    Consumers Digest
    Daily Caller
    Daily Dot
    Diario UP (Mexico)
    DuPont Media Center
    Epoch Times
    Equal Times
    Erickson Tribune
    Fox News
    gbtimes (Finland)
    GOOD magazine
    Hadassah Magazine
    History Magazine
    Huffington Post
    HuffPost Weird News
    Independent Journal Review
    King Features Syndicate
    La Nacion (Argentina)
    La Opinion
    Mental Floss
    National Enquirer
    NBC News
    New Frontier Chronicle
    New York Magazine
    New York Observer
    New York Times Magazine
    New York Times Upfront
    NJ Pen
    On The Go magazine
    Pacific Standard
    Penn Live
    Q Daily (China)
    Raycom News Network
    re.write magazine
    Reader's Digest
    Reader's Digest (International Editions)
    RT America
    Second Nexus
    Southern California News Group
    Stabile Center for Investigative Journalism
    Stateline/Pew Charitable Trusts
    The Atlantic
    The Establishment
    The Latin America Report
    The New Yorker
    The Urban Twist
    The Verge
    The Weather Channel
    U.S. News & World Report
    VFW Magazine
    VICE News
    Voice of OC
    Vox Magazine
    Westchester Magazine (NY)
    Yahoo Brazil
    Yahoo en Español

    Abilene Reporter-News (TX)
    Arizona Republic
    Asbury Park Press (NJ)
    Asheville Citizen-Times (NC)
    Athens Banner-Herald (GA)
    Atlanta Journal-Constitution
    Augusta Chronicle (GA)
    Austin American-Statesman
    Baltimore Sun
    Bedford Minuteman (MA)
    Belleville News-Democrat (IL)
    Billings Gazette (MT)
    Birmingham News (AL)
    Boca Raton Observer (FL)
    Boca Raton Tribune (FL)
    Boston Globe
    Bucks County Courier Times (PA)
    Buffalo News (NY)
    Canby Herald (OR)
    Casper Star-Tribune (WY)
    Charlotte Observer (NC)
    Chicago Tribune
    Christian Science Monitor
    Cincinnati Enquirer
    Cleveland Plain Dealer
    Columbus Messenger (OH)
    Commercial Appeal (TN)
    Daily Camera (CO)
    Daily Gazette (NY)
    Daily Herald (IL)
    Daily News (NY)
    Daily News Sun (AZ)
    Daily Pennsylvanian
    Daily Press (VA)
    Daily Southtown (IL)
    Daily UV (VT)
    Daily Voice (NJ)
    Dallas Morning News
    Danbury News-Times (CT)
    Detroit News (MI)
    Dothan Eagle (AL)
    El Heraldo (Colombia)
    Florida Times-Union
    Florida Today
    Fort Worth Star-Telegram (TX)
    Fresno Bee (CA)
    Galveston Daily News (TX)
    Globe and Mail (Canada)
    Göteborgs-Posten (Sweden)
    Greeley Tribune (CO)
    Hamilton Spectator (Canada)
    Hartford Courant (CT)
    Helena Independent Record (MT)
    Houston Chronicle
    Huntington News (MA)
    Idaho Statesman
    Independent Tribune (NC)
    Indiana Chronicle
    Journal & Courier (IN)
    Journal News (NY)
    Knoxville News Sentinel (TN)
    Las Vegas Review-Journal
    Las Vegas Sun
    Le Monde (France)
    Los Angeles Times
    Miami Herald
    Milwaukee Journal Sentinel (WI)
    Montgomery Advertiser (AL)
    Morning Call (PA)
    Napa Valley Register (CA)
    Naptown Buzz (MA)
    New Bedford Standard-Times (MA)
    New York Observer
    New York Post
    New York Times
    Newnan Times-Herald (GA)
    News Journal (DE)
    Newsday (NY)
    North Dallas Gazette
    Northwest Indiana Times
    Omaha World-Herald (NE)
    Orlando Sentinel (FL)
    Palm Beach Post (FL)
    Philadelphia Daily News
    Philadelphia Inquirer
    Phoenix Business Journal
    Pioneer Press (MN)
    Pittsburgh Post-Gazette (PA)
    Pittsburgh Tribune-Review (PA)
    Port Huron Times Herald (MI)
    Portland Tribune (OR)
    Post-Tribune (IN)
    Poughkeepsie Journal (NY)
    Press-Enterprise (CA)
    Record Searchlight (CA)
    Register-Guard (OR)
    Register-Herald (WV)
    Sacramento Bee (CA)
    San Antonio Express-News (TX)
    San Diego Union-Tribune
    San Fernando Valley Business Journal (CA)
    San Francisco Chronicle
    San Jose Mercury-News (CA)
    South Florida Sun Sentinel
    Southeast Asia Globe
    St. Louis Post-Dispatch
    Star Tribune (MN)
    Star-Ledger (NJ)
    Star-Telegram (TX)
    Statesman Journal (OR)
    Sun Chronicle (MA)
    Sunday Times of London
    Tampa Bay Times (FL)
    Tampa Tribune (FL)
    The Advocate (LA)
    The Bakersfield Californian
    The Bulletin (OR)
    The Columbian (WA)
    The Courier (OH)
    The Crescent (OR)
    The Guardian (UK)
    The Island Now (NY)
    The Ledger (FL)
    The Oregonian
    The Pocket News (CA)
    The Record (CA)
    The Record (NJ)
    The Statesman (India)
    The Villages Daily Sun (FL)
    Times Herald (MI)
    Times of Northwest Indiana
    Times-Picayune (LA)
    Toronto Star (Canada)
    Tulsa World (OK)
    Urban Plains (IA)
    USA Today
    Ventura County Star (CA)
    Wall Street Journal
    Washington Post
    Watch Newspaper (CO)
    Weld for Birmingham (AL)
    Wisconsin Gazette
    York Daily Record (PA)

    Broadcast (Radio/TV) Outlets
    77 WABC Radio's 'Mind Your Business'
    ABC San Diego (CA)
    Another Thing with Larry Mendte
    Beat Infertility Podcast
    Better Connecticut
    Bloomberg TV
    CBS Chicago
    CBS Radio Boston
    Deutsche Welle (Germany)
    Down To Earth Radio
    FOX 5/My9 (NY)
    Fresh Outlook
    Fresh Tracks with Kelly Robbins
    Game On Business Talk Radio
    Georgia Public Broadcasting
    Guinea Pig Podcast
    History Channel
    Houston Public Media
    KING-TV (WA)
    KPBS (CA)
    KQED (CA)
    Michigan Entrepreneur TV
    Money Matters Radio Show
    NBC KPNX Phoenix (AZ)
    NBC Open House
    Perpetual F Entertainment
    Phoenix Public Radio
    PMCM TV (NJ)
    Positive Phil Show
    Revenue Chat Radio Show
    Revolt TV News
    Rise and Grind Podcast
    RockItFuel Radio
    Speaking with TJ Walker Podcast
    Sports Palooza Radio
    Steele & Ungar Show, SiriusXM POTUS Channel 124
    Talk Media News
    The Aaron Janx Show
    The Doctor Oz Show
    The Entrepreneur Way
    The Game Changer Podcast
    The Limit Breaker Show
    The Pet Buzz
    The Price of Business Radio Show
    The Sean Green Show
    The Show & Tell Show
    The Trump Podcast
    Travel Itch Radio
    Voice of America
    WAMU 88.5 (DC)
    WBAI FM (NY)
    WBIN-TV (NH)
    WGN Radio (IL)
    WJLP TV's Jersey Matters (NJ)
    WKLB Country 102.5 (MA) (OH)
    WCVB Chronicle (MA)
    WFAE (NC)
    WHYY News Radio (DE)
    WPIX-TV (NY)
    WUSB 90.1 FM (NY)
    WUTC NPR 88.1 FM (TN)
    WWRL Radio (NY)
    WXTV 41 Univision (NY)

    Auto Finance News
    Aviation for Women Magazine
    Fleet Owner magazine
    Four Wheeler Magazine
    Helicopter Maintenance magazine
    HeliOps magazine
    Helpful Mechanic
    Motor Matters
    Overdrive Magazine
    PKWY Magazine
    RTM Magazine
    Sensible Driver
    Transportation & Logistics International
    Western Canada Highway News

    Banking/Finance/Personal Finance News
    Accredited Investor Markets
    Achieve Solutions
    AFP Exchange
    AICPA CPA Insider
    AICPA Insights
    American Banker
    American Express OPEN Forum
    Athene Smart Strategies
    BAI's Banking Strategies Executive Report
    Bank Director magazine
    Better Investing
    Bloomberg BNA
    CBS MoneyWatch
    CPA Insider
    CPA Practice Advisor
    Credit Union Management
    Debtwire Municipals
    Dinero (Colombia)
    Economist Intelligence Unit
    Exponential Investor
    Finance & Commerce
    Financial Advisor IQ
    Financial Advisor Magazine
    Financial Poise
    Franklin Prosperity Report
    FX Week
    Global Finance magazine
    Global Payroll
    Goal Investor
    Grow magazine
    Hedge Fund Legal & Compliance Digest
    Independent Agent Magazine
    Independent Banker
    Insights magazine
    Institutional Investor
    Insurance & Financial Meetings Management
    Intuit QuickBooks
    Investor’s Business Daily
    Market Watch magazine
    Money Matters Radio Show
    Motley Fool
    National Association of Mutual Insurance Companies
    Nationwide Insurance Blog
    PIA magazine
    PLANADVISER Magazine
    PolicyGenius Blog
    Prudential Insights
    Retirement Income Journal
    Retirement Visions
    Risk & Insurance
    Risk Management magazine
    S&P Global Market Intelligence
    Seeking Alpha
    Self Lender
    Smart New Income
    Strategic Funding Source
    Tax Notes Today/Tax Analysts
    The Federal Credit Union Magazine
    The Fiscal Times
    The Sovereign Society
    Ticker Tape
    Venture Capital Journal
    Westlaw Journal Bank & Lender Liability
    Westlaw Journal Bankruptcy

    Beauty/Fashion/Textile News
    Beauty News NYC
    Beauty Store Business
    BELLA New York Magazine
    CEW Beauty Insider
    Discover Beauty Within
    Fashion 360 Magazine
    Global Glam
    IN magazine
    Make-Up Artist Magazine
    NAILPRO magazine
    ReWork Blog
    Soap, Perfumery and Cosmetics magazine
    Spa Standard
    Vanichi Magazine
    Women's Wear Daily

    Business/Industry News
    ADP Spark
    Advertising Week
    AMA Quarterly
    American Business Magazine
    American Cemetery and Cremation
    ANA Activate
    ANA Magazine
    Area Development Magazine
    Art Materials Retailer Magazine
    Assembly Magazine
    Association Convention & Facilities Magazine
    Backing America's Backbone
    BCA Insider (Billiard Congress of America)
    Beyond Bylines
    Black Enterprise Online
    Bloomberg Businessweek
    Bloomberg Businessweek Middle East
    Boston Business Journal
    Brand Packaging Magazine
    B-to-B Marketer magazine
    Business Insider
    Businessing Magazine
    Canvas magazine
    CBNweekly (China)
    Center for Exhibition Industry Research
    CEO Magazine
    CFO Magazine
    CFO Thought Leader
    Chicago Business Journal
    Chief Executive Magazine
    Communication Arts
    Communications of the ACM
    Compliance Week
    Connect for Success
    Convenience Store News
    Convenience Store Products
    Corp! magazine
    Corporate Compliance Insights
    Crain's New York Business
    CRM Magazine
    CSP E-Newsletter
    D CEO Magazine
    Demand Gen Report
    Direct Marketing News
    Distribution Center Magazine
    Diversity Woman magazine
    Downstream Business
    EContent Magazine
    eLuminate Entrepreneur Network
    Employment Alert
    Entrepreneur magazine
    Equal Opportunity magazine
    Exchange Magazine
    Fast Company
    Field Service Digital
    Fit Small Business
    FlexJobs Employer Blog
    Floral Management Magazine
    Forbes Asia
    Forbes Insights
    Franchising Today
    Global Trade magazine
    Harvard Business Review
    Hispanic Career World
    HR Dive
    HR Kitchen
    Human Resource Executive
    IDG Connect
    iMeet Central Blog
    Inbound Logistics magazine
    Indiana Minority Business Magazine
    Indianapolis Business Journal
    Industrial Weigh & Measure Magazine
    Industry Dive
    Internet Retailer magazine
    JWT Intelligence
    Juniper Research
    Kiosk Marketplace
    Lane Report (KY)
    Leading Edge Magazine
    Los Angeles Business Journal
    Managed by Q
    Manta Media
    Marine Fabricator
    Maritime Logistics Professional
    Middle Market Executive
    Middle Market Growth
    Middle Market Thought Leader
    midJersey Business Magazine
    Multichannel News
    Nashville Business Journal
    NCR Silver Small Business Smarts
    Nearshore Americas
    New Jersey Meetings + Events
    NewCo Shift
    O&MM Fabricator Magazine
    Ohio Meetings magazine
    OfficePro Magazine
    Package Design magazine
    Packaging Today
    Packaging World
    PEN World
    Pennsylvania Meetings & Events Magazine
    People Management magazine
    Philadelphia Business Journal
    Portada Magazine
    PR News
    Practical Ecommerce
    Procurement Leaders
    Professional Mariner
    Public Affairs Council
    Reach Further
    Recruiting Trends
    Response Magazine
    Retail Leader
    Retail Merchandiser
    Roller Skating Business Magazine
    Sales & Marketing Management magazine San Diego Business Journal
    Safety Outlook
    SAGE Business Researcher
    SC Biz News
    Seattle Business Magazine
    Shopper Marketing Magazine
    Shopping Centers Today
    SHRM Online
    Small Biz Ahead
    Small Biz Resources
    Small Business Digest
    Small Tips for Small Business
    SmallBiz America Radio
    Smart Business
    Smart Customer Service
    Smart Industry
    Social Meetings + Events Magazine
    Society of Grownups
    Society for Human Resource Management (SHRM)
    SpareFoot Storage Beat
    Spark Hire Human Resources Blog
    Spectrum Business Insights
    Staffing Decisions
    Startup Grind
    STEM Workforce Diversity magazine
    Store Brands Magazine
    Strategic HR Review
    Street Fight
    Strictly Marketing Magazine
    SUCCESS Magazine
    Textile Services magazine
    The CEIR Blog
    The CEO Magazine
    The Connector magazine
    The Content Strategist
    The Content Wrangler
    The Deal
    The Economist Careers Network
    The Freelancer
    The Holmes Report
    The Real Deal Los Angeles
    The Urnist
    The Woman's Playbook
    Time Warner Cable Business Class
    TJE American Business Magazine
    Tobacco Business International
    Training magazine
    Ukraine Business Journal
    UPS Compass
    Vows Magazine
    Westlaw Journal Employment
    Wholesale & Distribution International
    Wisconsin Meetings
    XpertHR Blog
    ZipRecruiter Blog

    Education News
    ACUTA Journal
    American Libraries
    Campus News
    Chronicle of Higher Education
    College Planning & Management Magazine
    Community College Week
    District Administration magazine
    Diverse: Issues in Higher Education
    EAB Daily Briefing
    EdTech Magazine
    Education Dive
    Education World
    Forensic Science Education Blog
    Inside Higher Ed
    Leadership+ (Ireland)
    New York Times Upfront magazine
    Principal magazine
    Private Colleges and Universities Magazine
    The Edvocate
    The Hechinger Report
    The John William Pope Center for Higher Education Policy
    The Miami Student
    The Tech Edvocate
    The Young Hopeful
    Times Higher Education (UK)
    University Business

    Energy/Environment News
    American Recycler
    Energy & Mining International
    Energy Central
    Energy Manager Today
    Energy Times
    Environment & Energy Publishing
    Environmental Leader
    Fuel Marketer News
    Independent Gasoline Marketing
    InsideClimate News
    Modern Metals
    Mother Earth Living
    Mother Nature Network
    Natural Resources Defense Council
    Oil & Gas Monitor
    PointLogic Energy
    Renewable Energy World Magazine
    Sierra magazine
    SIGMA: Independent Gasoline Marketing
    SNL Energy
    Solar City
    Tanker Shipping & Trade
    Texas Co-op Power Magazine
    Westlaw Journal Environmental
    Wind Systems Magazine
    World Mining Magazine
    World Pumps

    Entertainment/Media/Sports News
    Airbrush Action Magazine
    Bicycling Magazine
    Celebrity Page Magazine
    Classical Singer magazine
    Converge magazine
    Elephant Talk
    Emmy Magazine
    Entertainment Weekly
    ESPN's The Undefeated
    HAYWIRE Magazine
    Hollywood Reporter
    Novel & Short Story Writer's Market
    NowThis Media
    ProHUB Blog
    Royalty Exchange
    Runner's World
    Sports Litigation Alert
    Sports Palooza Radio
    SportsFan Retailer magazine
    TFE Magazine
    The Outline
    The Ring
    The Source
    The Wrap
    Triathlete Magazine
    TV Overmind
    Venues Today
    VICE Sports
    Writer's Digest
    Yahoo Sports

    Food/Beverage/Agriculture News
    American Brewer
    Bar Business Magazine
    Batter Up (Dawn Foods)
    Beverage Dynamics
    Beverage Master
    Cheese Connoisseur
    Cheese Traveller
    Cost Sector Catering
    Crave Magazine
    Edible Bronx
    El Restaurante
    Epicure & Culture
    Farm Futures magazine
    Farm Journal
    Farm Life Magazine
    Farmer’s Almanac
    Farmer's Weekly
    Food & Beverage Executive magazine
    Food & Wine
    Food & Wine's FWx
    Food Dive
    Food Fanatics
    Food Industry Executive
    Food Quality & Safety magazine
    FoodPacific Manufacturing Journal
    Fresh Cup Magazine
    FSM Media
    Illinois Farmer Today
    Modern Restaurant Management
    National Culinary Review
    Nightclub & Bar
    Pennsylvania Farm Bureau
    Pizza Today
    Produce Business Magazine
    Progressive Farmer
    Progressive Grocer
    QSR Magazine
    Specialty Food News
    Taste magazine
    Tea Journey Magazine
    The Culinary Trust
    The Daily Meal
    The Feast
    The Kitchn
    The Latin Kitchen
    Today's Farmer
    Toque magazine
    Wine Business International
    Wine Enthusiast
    Wine Uncorked

    Health/Fitness News
    24x7 Magazine
    AAMI News
    AccessWorld Magazine
    Accountable Care News
    ADVANCE for Administrators of the Laboratory
    ADVANCE for Physical Therapy & Rehab Medicine
    ADVANCE for Speech-Language Pathologists and Audiologists
    ADVANCE Healthcare Network
    American Council on Exercise
    Arthritis Today
    Beachbody Blog
    Behavioral Healthcare magazine
    Best Health Magazine (Canada)
    Best's Review
    BottomLine Health Insider
    Briefings on Hospital Safety
    California Healthy Living Magazine
    Capital City Care Blog
    Chiropractic Economics
    Clinical Advisor
    Clinical Researcher
    Colorado Trust
    Community Health Magazine
    Content That Works' Caregiver Guide
    Counselor magazine
    CRUSH Fitness Magazine
    CURE magazine
    CVS Caremark's Grow With Us
    Daily Nurse
    Dentist's Money Digest
    Diabetes Forecast
    Diabetic Living
    Dietary Supplement News
    Eat This, Not That
    Eating Well
    Elements Behavioral Health
    EMR & EHR
    EMS World
    Endocrinology Network
    ENT Today
    Everyday Health
    Experience Life
    EyeWorld Magazine
    First Report Managed Care
    Fitness magazine
    Florida Medical Business
    For the Record
    Frontline Medical News
    GeneSight Blog
    Genome Magazine
    Global Health Now
    GreatCall Currents
    Health Affairs
    Health Direct
    Health Monitor
    Healthcare Briefings
    Healthcare Dive
    Healthcare Innovation News
    Healthcare Risk Management
    HealthLeaders Magazine
    Healthy Aging
    Healthy Cells Magazine
    Hospital Peer Review
    IDEA Health & Fitness
    Kaiser Health News
    Lab Tests Online
    Life Science Leader
    Live in the Now
    Living Well 60 Plus
    Managed Care Magazine
    Managed Healthcare Executive
    Massage Therapy Journal
    Max Sports & Fitness
    McKnight's Long-Term Care News
    Med Ad News
    MedEsthetics Magazine
    Medical Dealer
    Medical Economics
    Medical Home News
    Medical Marketing & Media
    MedicalExpo e-magazine
    Medline Outpatient Outcomes
    MedPage Today
    Men's Health
    Minority Nurse Magazine
    Modern Healthcare
    Muscle & Fitness
    Muscle & Performance magazine
    NEJM Catalyst
    Neurology Now
    Neurology Times
    New Nutrition Business
    Octane Athletic Performance
    Organic Connections Magazine
    Omron Healthcare Blog
    Oncology Business Management
    Ophthalmology Management Magazine
    OR Today
    Outpatient Surgery Magazine
    Pain Medicine News
    Part B News
    Pharmaceutical Compliance Monitor
    PhenoLot Magazine
    Physician's Money Digest
    Physicians Practice magazine
    Population Health News
    Practical Pain Management
    Practice Link
    Psychology Today
    PT in Motion
    Radiology Life
    Radiology Today
    Remedy Health Media
    Retinal Physician
    Reuters Health
    RT magazine
    Salonpas Blog
    Salud Movil
    Spinal Cord Injury Journal
    Spirit of Women magazine
    Student Health 101
    Student Science
    Senior Living Executive
    Taste For Life
    The Health Journal
    The Hospitalist
    The Lancet Neurology
    The Lancet Oncology
    The Leaf
    The Mighty
    The Mommy MD Guide
    The Rheumatologist
    The Serious Sleep Blog
    Thought Leaders' Corner for Accountable Care News
    Today's Dietitian
    Van Winkle's
    Vim & Vigor
    WBUR CommonHealth Blog
    WebMD Cancer Blog
    Western Pennsylvania Healthcare News
    Women's Health
    Women's Running
    Yahoo Health
    Yoga Journal

    Law/Government/Politics News
    ABA Journal
    American City & County
    American Legion Magazine
    Bloomberg Big Law Business
    Capital & Main
    City Limits (NY)
    Defence Contracts Bulletin (UK)
    Employee Terminations Law Bulletin
    Fordham Intellectual Property, Media & Emergency Management
    Entertainment Law Journal
    Equal Voice News
    Government Product News
    Government Technology
    GX: The Guard Experience
    Heat Street
    Homeland Security Today magazine
    HR Compliance Law Bulletin
    Investigation Discovery Magazine
    Jane's International Defence Review
    Law Enforcement Technology magazine
    Lima Charlie News
    Military Officer Magazine
    Military Surplus Retail Newsletter
    Military Times Best for Vets
    Military Transition News
    National Law Journal
    Next City
    Paralegal Today
    Public CIO
    Scoop News Group
    Special Counsel
    Sports Litigation Alert
    The Crime Report
    The Hill
    The Resume Place
    The Trace
    Westlaw Journal Health Law
    Westlaw Journal Insurance Coverage
    Westlaw Journal Software Law
    Westlaw Journal Toxic Torts
    Westlaw Journal White-Collar Crime
    Westlaw Journals Securities Litigation & Regulation
    Whistleblower News Review

    Lifestyle/Parenting/Women’s News
    American Gunsmith
    Antique Trader magazine
    Atlanta Magazine
    Atlanta Parent
    Badass + Living
    Baltimore at Home Magazine
    Baltimore Beacon
    Best of NJ
    BET Networks
    Boating Times Long Island
    Bodhi Tree Journal
    Body and More magazine
    Bride & Groom Magazine
    Calmful Living
    Carolina Parent
    City & Shore magazine
    ClassPass blog
    Clubhouse Jr.
    Connecticut Green Living
    Costco Connection
    Country Living
    Dame magazine
    Deer & Deer Hunting
    Denver Life Magazine
    Desert Leaf (AZ)
    Divine Caroline
    Dr. Oz The Good Life
    duPont REGISTRY Luxury Living in Tampa Bay
    Ebony magazine
    Edge Magazine
    Every Day with Rachael Ray
    Family Circle
    Family Education
    Fatherly (VA)
    First for Women
    Fit and Fab Living
    Fit Pregnancy
    Fit Pregnancy and Baby
    For Her magazine
    Freetail Therapy
    Garden & Gun magazine
    Gentleman's Gazette
    Good Housekeeping
    HERLIFE Magazine
    HerStories Project
    HGTV magazine
    Highlights for Kids
    Hilton Head Monthly (SC)
    HomeStyle 365
    Hudson Valley Magazine
    Hudson Valley Parent (NY)
    In the Nation by Nationwide
    ItemLive (MA)
    John Wayne Magazine
    Kappa Alpha Journal
    L.A. Parent magazine
    Lakeshore Living magazine
    Life & Style Weekly
    Lifetime Daily
    Living Magazine
    Long Island Weekly (NY)
    LX Magazine
    Martha Stewart Weddings
    Maximum Yield
    Meade Magazine
    Men's Journal
    Miami Living Magazine
    Modern Man
    Modern Mom
    Montgomery Magazine
    More magazine
    MSN Lifestyle
    Natural Living Magazine
    New Jersey Monthly magazine
    Next Avenue
    North Shore Golf magazine
    Northeast Ohio Parent
    Orlando Signature magazine
    Outside magazine
    Parents magazine
    Pittsburgh Better Times
    Pittsburgh Parent
    Post City Toronto
    Pregnancy & Newborn magazine
    Preserving Your Memory Magazine
    Real Simple magazine
    Red Tricycle
    Resident Magazine
    Rodale's Organic Life
    Senior Living Magazine
    Senior Outlook Today
    Senior Planet
    Sesi Magazine
    Simply The Best
    Sotheby's Art & Home Magazine
    Sotheby's Reside Magazine
    Teen Vogue
    Texas Jewish Post
    The Bathroom Minutes
    The Bump
    The Clymb
    The Coaching Connector
    The Crisis magazine
    The Dirt on Jersey City (NJ)
    The Good Stuff Guide
    The Immigrant Magazine
    The Knot
    The Nightstand
    The Prepper Journal
    The Sidewalk
    The Stir by CafeMom
    Time Out New York
    Toca Magazine
    Ultimate Wedding Magazine
    Upscale magazine
    USA Today 10Best
    USA Today Back to School
    USA Today Hunt & Fish Magazine
    USA Today Modern Woman
    USA Today Hispanic Living magazine
    USA Today Home magazine
    Viking magazine
    Virginia Living
    Vitchelo Blog
    Weight Watchers Magazine
    WellBeing (Australia)
    Western New York Family
    Westword (CO)
    Where to Retire magazine
    Winston-Salem Monthly Magazine (NC)
    Woman's Day
    Woman's World
    Working Mother
    Yahoo Life & Style
    Yahoo Mujer
    YES (Gannett weekly insert)

    Pets/Veterinary News
    AKC Family Dog
    Paw Culture
    The Honest Kitchen Blog
    The Pet Buzz
    USA Today Pet Guide
    Veterinary Practice News

    Real Estate/Building/Home News
    Big Builder magazine
    Brick Underground
    Builder magazine
    Building & Construction Canada
    Building Stone Magazine
    Cabin Living
    California Broker Magazine
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    Journalist Spotlight: Karen Appold, Freelance Journalist

    Tuesday, January 3, 2017, 9:14 AM [Journalist Spotlight]
    0 (0 Ratings)

    In our Journalist Spotlight Q&A series, PR Newswire for Journalists and ProfNet users share their insight and advice on how PR professionals and experts can improve communications and increase their chances of being featured in their publications.

    In this edition, we catch up with award-winning journalist Karen Appold.

    Based in Lehigh Valley, Pa., Appold earned a B.A. in English (writing) from Pennsylvania State University, and has more than 20 years of editorial experience. She has owned an editorial business, Write Now Services, since 2003, and works with an extensive range of nonprofit organizations, businesses, and media.

    For those not familiar with your work, can you tell us a little about the topics you cover?

    I write for trade publications in a variety of medical specialties and cover the healthcare industry for managed healthcare executives. I also write about retail for trade publications in the gift shop industry.

    You’ve used ProfNet for a long time, so I’m sure you've gotten a lot of replies to your queries over the years. What are PR pros doing right – and what are they getting wrong?

    It’s helpful when PR people respond with a source suggestion and include their employment details or a link to their bio. I usually can’t use sources from vendors, and it’s not always clear if someone is a vendor, so PR people should be upfront about that.

    Is there anything PR reps can do to set themselves apart from other respondents?

    Fast responses to my request, and offering sources who can answer questions via email.

    Are you open to cold calls/pitches?

    No, not unless I have a post looking for article ideas for a specific publication.

    Do you use social media, either to connect with people or to promote your articles?

    I’m on LinkedIn.

    What’s your favorite or most memorable story you’ve written?

    An article featuring an auctioneer -- which I won a Keystone Press Award for.

    Anything else you’d like to add?

    I really value the service that ProfNet provides. I’ve received hundreds of great sources from it.

    Journalist Spotlight: Amanda Baltazar, Freelance Journalist

    Tuesday, December 13, 2016, 12:30 PM [Journalist Spotlight]
    0 (0 Ratings)

    In our Journalist Spotlight Q&A series, PR Newswire for Journalists and ProfNet users share their insight and advice on how PR professionals and experts can improve communications and increase their chances of being featured in their publications.

    In this edition, we catch up with Amanda Baltazar, a freelance writer for a variety of trade publications.

    Amanda writes about nearly everything -- except perhaps politics. A few of her trade and industry specialties include restaurants, food, beverages, retail, and health. She also writes essays for consumer publications. You can view more about her on her website:

    Amanda, for those not familiar with your work, can you tell us a little about the topics you cover?

    I write almost exclusively for B2B magazines, focusing on food/beverages/restaurants/bars and retail.

    You’ve used ProfNet for a long time, so I’m sure you've gotten a lot of replies to your queries over the years. What are PR pros doing right – and what are they getting wrong?

    There’s not really a formula for this, but when PRs write to ask who I’m writing for, I don’t have the time to write back if I’ve been inundated with responses, so that may lose them a placement for that article.

    Some PRs take too long in their initial email to get to the information I need, with paragraphs of irrelevant detail before actually answering my pitch; and some don’t provide enough information for me to figure out if the pitch is relevant.

    On the plus side, some PRs seem to read my mind and send the perfect amount of detail, and are to the point. They even include links in case I need to research more before contacting them back.

    Another winner is when PRs say they can put me in touch with their client within X number of days (or whatever) so I’m confident they’ll actually come through, and some go above and beyond, offering up their client who also knows a certain other person that they could probably get on the phone, too.

    Is there anything PRs can do to set themselves apart from other respondents?

    Follow-ups help. Sometimes I go through my responses and contact the five (or however many) PRs for sources, but at some point one or more may fall through. If someone happens to follow up at around that time, I may just contact that PR rather than rake through the whole list again. The offer of artwork can often seal a deal, too.

    Are you open to cold calls/pitches? If so, what are your guidelines for those?

    No, I’m not a fan of these because I am never short of material for story ideas.

    Do you use social media, either to connect with people or to promote your articles?

    No, but I have a personal list of sources I sometimes contact for stories.

    What’s your favorite or most memorable story you’ve written?

    I don’t have a favorite but I do have favorite sources, who I have developed a relationship with over years. Or other sources that I have just met and we have an amazing conversation. As someone who works from home, those connections go a long way towards making this job memorable.

    Anything else you’d like to add about how sources can best work with you?

    Every now and then a source is a dud and it’s usually not because he or she doesn’t know their topic. They just can’t explain it. I had this happen recently and I was pretty sure the guy had some fascinating things to tell me about his kitchen but I just couldn’t get the details out of him and ended up not including him in the story. I asked the PR for someone else from the restaurant, but unfortunately he was unable to make it happen. The key is for PRs to make sure their source is personable and can speak eloquently about the topic.

    ProfNet Journalist Spotlight: Finance and Investment Writer Lou Carlozo

    Wednesday, August 31, 2016, 2:31 PM [Journalist Spotlight]
    0 (0 Ratings)

    In our Journalist Spotlight Q&A series, ProfNet users share insight and advice on how PR professionals and experts can improve communications and increase their chances of being featured in their publications.

    Lou Carlozo (@LouCarlozo63) is the managing editor at BAI, a nonprofit organization based in Chicago that works within banking and the financial services industry.

    An award-winning journalist based in Chicago, Carlozo spent 16 years with the Chicago Tribune, where he served as a syndicated weekly features columnist, writing coach, music editor and critic, and the creator of “The Recession Diaries.” He was also a former managing editor for AOL’s personal finance site and a full-time freelance contributor for Reuters and U.S. News & World Report.

    Lou, for those not familiar with your work, can you talk a little about some of the publications you write for and the topics you cover?

    I just started work as the managing editor at BAI (Bank Administration Institute). I also continue to freelance for U.S. News & World Report covering investment, and I’m the stocks expert for, which has just launched as an exciting new financial website, The Balance.

    You’ve used ProfNet for many years, starting back when you were on staff with the Tribune, so you've gotten a lot of replies to your queries over the years. What are PR pros doing right – and what are they getting wrong?

    The pros who get it right build relationships with me, and vice versa. Relationships drive everything we do in media, so it isn’t just answering one query. It’s letting me know more about who they are, whom they represent and what we can do to help each other. I’ve made no bones about the fact that publicists help me do the job every day.

    As for the cons, there aren’t many. It’s sometimes hard when publicists are insistent about “can you tell me if this article ran, and where can I find it?” That’s hard for me to chase down 10 times a day. Also, I can’t tell you how many times PR people don’t read the queries close enough. If I ask for comments specifically via email, that doesn’t mean dropping everything to do a 45-minute phoner.

    Is there anything PR reps can do to set themselves apart from other respondents?

    Absolutely. Don’t settle for one answered query. If a reporter is open to it, check in once a week to see what they’re working on. Additionally, I’ve had some PR people volunteer to help me with a deadline, even if they didn’t have a client in their stable. I can’t even begin to express how much that wins my loyalty. Their sources get top priority the next time around.

    Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism. Some of the PR pros I’ve dealt with have become trusted friends and guides, and I know something of their character and work ethic from what they share about their lives outside the office. Be warm. Have a sense of humor. Be persistent but polite. And understand the view from the journalist’s side: massive deadlines, massive amounts of coffee, stress often around the clock. To the extent you can say, “How can I serve and help?” you’ll win connections for life.

    Are you open to cold calls/pitches? If so, what are your guidelines for those?

    Yes. Send me email (, and help me understand why this story is something that is in my wheelhouse, and why it matters. If you know and research my work ahead of time, it shows me that you have a true understanding of what works for me, and that I’m not just a “pitch target."

    Do you use social media at all, either to connect with people or to promote your articles? If so, how? If not, why not?

    I’m a “superuser” on LinkedIn (, with more than 2,500 first-level connections and counting -- conservatively, that’s 2.5 million people I’m two handshakes away from. I will sometimes post my own blogs, stories and story requests there, and on Facebook as well.

    With LinkedIn, though, it’s not merely about numbers. I always try to introduce myself to a new connection and let them know I’m open to working together. Never send a connection request with “I’d like to join your professional network on Linkedin.” Make the note personal; show that you have an appreciation and knowledge of the work they do, and that you’re willing to help them. This has led to some of the best freelance assignments I’ve ever had, and lasting friendships. “Friend” can be a dirty word among journalism’s ethics wonks, but most of us are mature to understand that it’s not about shilling for each other: It’s helping each other.

    What’s been your favorite or most memorable story you’ve written?

    Picking a favorite is always difficult; there have been so many. If I had to pick a few on the opposite ends of the spectrum, I profiled a Chicago mother who lost her world in a single accidental gunshot: Her toddler daughter was killed, and her husband went to jail. I won a shared Polk Award for my stories in that series. I also broke a major story for Reuters highlighting how the U.S. has the largest college dropout rate in the world. To pin down the key final numbers, I had to contact the author of a report while he was on a plane.

    On the funny end, I once interviewed Barney the Dinosaur for my nationally syndicated DVD column at the Chicago Tribune. Of course, it was the voice of Barney, but the publicist kept insisting it was the real Barney, and they wanted me to play along. The voice guy refused to identify himself as anything other than Barney. So I tried to grill him about being too facile for kids, and he responded, “You have to pardon me if I’m nervous; it’s hard to do interviews after 100 million years.” I also am the only journalist in history that’s ever appeared in an Archie cartoon -- right up there with winning a Pulitzer. If you go to my Facebook page, the first frame of the Archie cartoon is there. They made me look less balding than I am.

    Whether you’re a journalist looking for experts, or an expert looking to be quoted, ProfNet can help. Sign up as a source at, or click here to send a query as a journalist:

    So You Want to Be a Ghostwriter…

    Wednesday, August 3, 2016, 10:51 AM [#ConnectChat]
    0 (0 Ratings)

    With the demand for ghostwriting on the rise, it can be a lucrative niche for writers. If you’re looking to break into the ghostwriting market, here are some tips from Jenna Glatzer, award-winning author and ghostwriter of 27 books, including Celine Dion's authorized biography (“Celine Dion: For Keeps”) and a Marilyn Monroe biography authorized by her estate (“The Marilyn Monroe Treasures”).

    Jenna, how did you get started with ghostwriting?

    It was an accident. I had really never given it much of a thought before. I had written lots of magazine articles and a couple of books of my own. I had also put together an anthology of success stories from people who overcame anxiety disorders (a subject close to my heart, because I was agoraphobic for several years). One of the people who read that anthology was Jamie Blyth, who had just been on the first season of “The Bachelorette.” He reached out to me by email and asked if I’d help write his book, which was about his journey overcoming social anxiety. I told him I’d never written anyone else’s book before, but I’d be glad to give it a try if he wanted to take a chance on me. We got a great agent who sold it to McGraw-Hill. I loved the process. The agent and editor both referred me for other work. Before long, that’s all I was doing, really. I still write articles now and then, but my full-time career has been ghostwriting for more than a decade.

    How did the Celine Dion book come about?

    That was a crazy long shot. Celine's editor had read an article I wrote and suggested me to her. They had been looking for a "warm" writer for her and the article fit the voice they wanted.

    How do you deal with different personalities, and how do you get to know their "voice"?

    Well, I've never worked with an unwilling/unhappy subject, but I do let them know upfront that this is their book and nothing gets published without their approval. That helps.

    What kind of experience does someone need to be a ghostwriter? Can any writer do it?

    It’s not a field for beginners. Most of the time, editors and agents will expect a ghostwriter to have book credits. That’s partly to prove that you have the skill and discipline to write full-length books. It's a lot different from shorter work.

    The other way I’ve seen it happen sometimes is that the writer develops a rapport with a client based on interviews for articles/business material and the client wants to keep writer for the book despite lack of book credits.

    Say I want to be a ghostwriter. Where do I start? How do I find clients?

    Assuming you do have some credits first, you really can just start approaching people who interest you and who fit the genre(s) you want. I was following a young lady on Facebook who had brain cancer; she had a nonprofit foundation to help other kids with cancer. After she died, her father carried on the foundation in her honor with such dedication. It inspired me. I messaged him to ask if he'd considered writing a book about his daughter and if I could help. He said yes. This is the result:

    The other strategy is to write to agents and editors to ask them to keep you in mind for ghostwriting in your genre.

    What skills does one need to become a ghostwriter – beyond good writing, of course?

    Listening skills are a really huge factor. Your job is to write in your client’s voice, just cleaned up and organized. You really have to pay attention to your client’s words, feelings, and goals and understand how to translate that to a book. You also need discipline to keep the work on track, organizational skills to figure out how to structure the book and the interviews, a lack of ego, and a willingness to accept changes and editing.

    What are some things people don’t think about when they get started in ghostwriting?

    The discipline it takes. There's a lot to it -- lots of long interviews, often research material, and you have to synthesize it all while making sure you're staying true to client's tone, voice, and vision.

    What are the best parts of being a ghostwriter?

    Three things I love: the flexibility of mostly making my own schedule, the truly interesting and wonderful clients I’ve worked with, and the fact that I feel truly appreciated in my work. People think it must be demeaning to work as a ghostwriter, but the truth has been the opposite for me. Most of my clients stay good friends of mine, and it feels great when they tell me I did something wonderful for them.

    What are the worst parts of being a ghostwriter?

    You're dependent on other people’s schedules and dedication. Some are more devoted to working on the book than others. I've dealt with a lot of postponements due to clients' scheduling issues. And if you're doing this full-time, it's the uncertainty of the up-and-down nature of the business. It’s hard to know how many projects to take on at once if they're in different stages. Sometimes deadlines gang up. I had three books due in February!

    Is ghostwriting always uncredited?

    No. My name is included on most covers of books I've worked on. It'll say “By Jane Doe with Jenna Glatzer” (my name in smaller type). But I have ghostwriting friends who have very different experiences and are usually uncredited. I think t's often business leaders, doctors, and celebrities who prefer to keep sole credit on a book. Most people with memoirs don't seem to mind. It’s still considered ghostwriting, even with credit, because it's in the other person's voice and style. If I've contributed to the material with original research or my thoughts, it's probably considered co-authorship, but the terms don't matter much to me. Call me what you want. Some clients call me collaborator, coauthor, editor, whatever.

    Before we go, what are you working on, Jenna?

    A lot! Books for a Broadway actress, a woman who grew up in foster care, an athlete who was run over and in a coma, Mike Tyson's former assistant, a war refugee -- I'm swamped but happy!

    Whether you’re writing a book, an article or a blog post, ProfNet can help you find the sources you need. Experts? We’ve got ‘em. “Real people”? We’ve got those too. Send a free query:

    Upcoming Twitter Q&A: Tips From a Top Ghostwriter

    Friday, July 29, 2016, 9:13 AM [#ConnectChat]
    0 (0 Ratings)

    Ghostwriting can be a lucrative niche for writers, and demand for ghostwriters is on the rise. Want to know what you’ll need to succeed?

    For our next Twitter Q&A, we’ll talk with Jenna Glatzer, a multi-award-winning author and ghostwriter. Jenna will give us a glimpse into the world of ghostwriting and share her tips on doing it successfully.

    Jenna ( is the author or ghostwriter of 27 books, including Celine Dion's authorized biography ("Celine Dion: For Keeps") and a Marilyn Monroe biography authorized by her estate ("The Marilyn Monroe Treasures"). She has worked on books with business leaders, athletes, doctors, psychologists, reporters, military leaders, crime survivors, actresses, college professors, and all sorts of other interesting people. She has also written hundreds of magazine and newspaper articles and has taught writing at the Omega Institute. Her books have been featured on "The View," "Today," "Dr. Phil," "Oprah," "Access Hollywood," "Inside Edition," "Entertainment Tonight," and many others. Jenna enjoys her "behind the scenes" life in New York.

    The chat will take place Tuesday, Aug. 2, from 3 to 4 p.m. EDT. To participate in the chat, just follow the #ConnectChat hashtag on Twitter. We’ll start the chat off with a few questions for Jenna, but you can jump in at any time with your own questions. Just make sure to use the #ConnectChat hashtag at the end of your tweet.

    Are you a writer in need of sources for your article? Send a ProfNet query – it’s easy and free! Just fill out this quick form and we’ll distribute your request to the thousands of experts in our network:

    Expert Spotlight: Lynn A. Robinson, ‘Intuitive Advisor’

    Wednesday, July 6, 2016, 10:44 AM [Expert Spotlight]
    0 (0 Ratings)


    Each month, we spotlight an expert from the ProfNet network that we think journalists will find interesting and timely. With a network of hundreds of thousands of experts and communicators, ProfNet connects journalists with sources on virtually any topic imaginable, whether experts or “regular people.” Need a source? Submit a query – it’s easy and free:

    Intuition: a natural ability or power that makes it possible to know something without any proof or evidence; a feeling that guides a person to act a certain way without fully understanding why.

    Through her work as an intuitive advisor, Lynn A. Robinson has helped thousands of people make changes and achieve their goals, both personally and professionally, by following their intuition.

    In her keynotes and seminars, Robinson teaches that intuition is a ready source of direction available to all of us; an invisible intelligence that animates our world and helps guide our lives. When we follow its wisdom, we are led to success, happiness and inner peace. She says we all have the ability to access this power and develop it for practical use in everyday life, as well as for discovering and achieving long-term goals.

    Robinson is the author of six books on intuition, including the newly released “Put Your Intuition to Work: How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions” (Career Press, July 2016).

    We sat down with Robinson to find out more:

    What is intuition?

    Intuition is quick and ready insight. It’s your “inner GPS” that’s always guiding you in life. It's a powerful tool for creative ideas, perceptive insight, and quick thinking. Researchers have found that, on average, we make more than 35,000 decisions each day. Intuition is a skill that you need in today’s rapidly changing world to both think fast and make those decisions successful.

    I love this quote from Brian Tracy: "Your intuition is your direct pipeline to a form of intelligence that is completely beyond your conscious brain. Successful, effective, happy people are those who have gotten onto the beam of their own intuitive senses and who rely continuously on their inner guidance -- and they seldom make mistakes.” 

    How can intuition help people in their daily lives?

    Intuition helps you make decisions when you don’t have all the facts. You need it when you’re overwhelmed with data and figures. Or, in the other extreme, it's crucial when you're trying something new in your life and there’s no real data to pursue. You’re on your own with your own gut instincts. 

    Whether you call it a gut feeling, an instinct, a hunch, an inner voice, or simply your intuition, there’s guidance available to you every moment of the day. That information can help you make successful decisions, alert you to catastrophes before they arise, provide insight into your relationships, and guide you to your own calling and purpose.

    Can people develop their intuition? Is it something one can learn?

    Intuition is like any skill -- the more you use it, the better you get at it. I tell people to ask their intuition questions such as, “What’s my right next step?” or “What do I need to know about this person or situation?” Listen for the answers. Each of us has a predominate form in which we receive intuitive information. It may come through feelings, images, body sensation (gut feelings) or through your thoughts. When you are making a decision, pay particular attention to all of these ways that your intuition communicates with you.

    You have a great story about “winning” the lottery. Can you share it with our readers?

    A few months after I was married to my husband Gary, I woke up early one Wednesday morning with six numbers running through my head. I found I could neither fall back to sleep nor stop the numbers from endlessly repeating themselves in my mind. I had never played a lottery before, but it occurred to me that these numbers might represent a lottery win.

    Gary was snoring beside me. I shook him gently and said, "How many numbers are in the Massachusetts State Lottery?"

    "Six," came his mumbled response.

    "I think I might have the winning lottery numbers," I replied.

    Gary was on his feet, grabbed a paper and pen, and was ready to write down the numbers before I barely had the previous words out of my mouth. I've never seen him wake up that fast since!

    With the "winning numbers" in hand, Gary agreed to play them in the Wednesday lottery. I promptly put the whole thing out of my mind until Friday morning, when I casually asked if he'd checked on whether our number had won. He confessed that he'd had a crisis at work and had completely forgotten to play the game on Wednesday.

    We took out the newspaper to find the lottery list. You guessed it: My numbers were the winning numbers for 5.2 MILLION DOLLARS on Wednesday -- the same day I received the information and the day he didn’t play it. So close and yet so far away...

    P.S. I'm still married to him. ;-)

    What are you working on now?

    My latest book, “Put Your Intuition to Work,” has just been published by Career Press. An audio version has been produced by Vibrance Press. I’m looking forward to doing lots of interviews and speaking on the topic.

    I also just redesigned my website at There are many new quizzes. My favorites include “Are You a Gut Truster?” and “Are You Making the Right Decision?” There’s also “How to Develop Your Intuition" videos and free e-books, such as “How to Listen to Your Inner CEO.” Oh, and I live on Cape Cod, so I’m hoping to enjoy my summer in the midst of all of this!

    ProfNet Success Story: Michelle Dutro, The Game Changer Podcast

    Tuesday, June 21, 2016, 9:16 AM [Success Stories]
    0 (0 Ratings)

    For this month’s featured success story, we caught up with Michelle Dutro, host of The Game Changer Podcast (, which features stories from “game changers” – men and women who are willing to look differently, act differently and swim in their own direction. The show looks at their challenges, successes and, most importantly, the “why” behind what they do.

    Dutro tells us she has had a lot of success using ProfNet to find guests (for an example, see, so we asked her to share her insight on how podcasts can use ProfNet to find sources, and how PR pros can best use ProfNet to get their experts featured in podcasts.

    Michelle, can you tell us a little more about you and the show?

    For as long as I can remember, I have been inspired by people who are willing to risk it all to pursue their dream, stand up for what they believe, or go above and beyond to help another. Right behind that fascination is the curiosity of the mindset of these individuals and what sets them apart. One thing they all have in common is their realization that they need to be willing to leave the pack and go their own way. That is the reason behind the artwork I chose for this show. One must be willing to not only head in a different direction, but also look differently, act differently, to simply be different from the masses. These are “the game changers” that I look forward to bringing on the show.

    It is my hope that people are inspired by those who are just like you and who are making a difference. They will see that it doesn’t take a million dollars, quitting their job, or knowing Bill Gates in order to contribute in a significant way. They can do amazing things from where they are right now. And if there are beliefs that are holding them back, hopefully they will see that some of these people had doubts at one time as well. We look at what it takes to push through those fears and confidently swim in your own direction.

    How has ProfNet helped you with your podcasts?

    Finding quality guests is the part of podcasting that takes the most amount of time. ProfNet has helped me with this exponentially! There are many services and PR agencies, but I find ProfNet and the people in their database to be top-notch.

    How do you choose which ProfNet users to work with when you submit a query?

    I look for those people that I really feel are game changers – people who are willing to swim in their own direction and follow their passion.

    What do you look for in responses?

    Responses that are not cut-and-pasted. It is very obvious when I receive a response that has nothing to do with my show or what I'm looking for in a guest. I also look for people that have great passion about what they are doing.

    Do you have any tips for PR pros for responding to ProfNet queries?

    See my above answer. And be authentic. Your uniqueness has to shine through. Read through your response and ask yourself if what you wrote is really intriguing and leaving the reader wanting to know more. And respond only to what is a fit. Know your audience.

    Do you have any advice for other media professionals considering using ProfNet?

    Try ProfNet. The people they work with are unique and take the time to respond mindfully to the submissions. I believe you will find this source of great talent -- for whatever it is you are looking for -- to alleviate a great stress. Finding quality people is always a challenge. This is truly a great resource, and one I am happy to have connected with!

    What are you working on now?

    I’m finishing an online course and a book, both of which will be released under my parent company at:

    If you’re a writer, producer, blogger or any other type of content creator, find out how ProfNet can help you find the sources you need. Just go to to sign up or go directly to the query form at to submit your query.

    And if you have a ProfNet success story to share, email us at and you might see your smiling face on the Times Square sign!

    The Art of Risk: How Smart Risk-Taking Can Improve Your Life

    Wednesday, May 18, 2016, 10:59 AM [#ConnectChat]
    0 (0 Ratings)

    “Risk” is a scary word for many. Stepping out of your comfort zone and taking a chance on something that might or might not work out can cause some to continue with the status quo. But taking a risk, as frightening as it might be, can open you up to new opportunities, better decisions and, perhaps, a more fulfilling career.

    We recently talked about risk-taking with Kayt Sukel, author of “The Art of Risk: The New Science of Courage, Caution & Chance” (check it out at In the book, Kayt interviews scientists, extreme athletes, an entrepreneur, an Army Special Forces operator, and a neurosurgeon, among others, to learn more about how they look at the world -- and how they make risk work for them.

    What is risk, exactly? And why are we often so wary of it?

    We often talk about risk as if it's the stuff of superheroes or criminals, but risk really just is a decision-making process. I think we're so scared of it because we discuss it in extremes -- risk is going to bring us all the glory or bankrupt/injure/kill us. But simply stated, risk is just a decision where there is an uncertain outcome, and that outcome may be negative. Each and every one of us is taking risks every single day, whether we are brokering huge biz deals or just deciding whether or not to have a third cup of coffee in the morning. It comes down to dealing with uncertainty. Some of us are more comfortable with it. In reality, we're all risk-takers.

    So evaluation of risk involves being willing to confront the uncertainty of the outcome (on a continuum of consequences)?

    I'd say that's accurate. And being prepared so you can have a good idea of what those outcomes might be. It's funny -- most successful risk-takers will tell you they are not risk-takers! But they don't see their decisions as scary/hard/beyond them because they are only considering residual risk.

    What makes for a successful risk-taker?

    It's being thoughtful, prepared, being able to emotionally regulate. It's understanding that the brain has its own shortcuts for dealing with uncertainty and working with it. As I wrote in “The Art of Risk,” I spoke with a lot of successful risk-takers from a variety of domains, and it amazed me that, despite their area of expertise, they approached risk in very similar ways. They know their area, whether it's firefighting or surgery, inside out. They can reduce uncertainty. We don't see all the work that goes into their decisions -- only the outcome.

    So there’s nothing special in how risk-takers look at the world vs. the way those who aren’t risk-takers look at it?

    No! They are just really practiced and prepared. Successful risk-taking really is open to all of us. The only difference is that they know their domain inside/out. So they differ in experience -- it confers advantages. That brain surgeon? He might think writers are the real risk-takers for not having a regular paycheck/benefits. Risk, to a large extent, is in the eye of the beholder.

    Is risk-taking something you can learn to do, or are people hardwired to either take risks or play it safe?

    That's the great thing about risk being a process -- it means we can all harness it to meet our long-term goals. Some of us are more comfortable with intensity, fear, stress -- but we can all learn how to better deal with risk. Each of us takes risks, every single day. We often make risk bigger and badder than it needs to be.

    Why is risk an integral part of writing, both in terms of craft and business?

    Writing, like any art or small business, involves a lot of uncertainty. You have to come up with new angles for stories, find the right outlets, juggle money and time. It requires working at the edge -- and not knowing what you're doing (or when you'll be paid) from month to month. To write great stories, you need to take risks on new perspectives. Make yourself stand out. And to succeed as a business, you need to try to move with the industry, which is never predictable. Writers, truly, are some of the riskiest people I know. And it's what gives them voice and verve. If you can't handle the uncertainty of random paychecks or new ways to consider the world, you'll have a hard time.

    How has what you learned about risk helped your own writing?

    It's helped me reframe stories and take a new point of view. It's taught me that being passionate about what I'm writing can be equally as important to what I'm paid. It's taught me that the best stories are ones where you find a way to get out of your comfort zone and really learn. Uncertainty isn't necessarily a bad thing. It offers just as much opportunity as danger. And so I'm doing my best to harness those opportunities, learn what I can in the process to become a better writer. Not everything will work out, of course, but where it doesn't, I can learn something that will help me later.

    What are some of the risks you’ve taken in your own career that have paid off?

    I'm not supposed to be a writer, let alone have written two books. Writing that first book proposal was a long shot. It was a huge risk -- but, in the end, worth it. I really reach out to new and different sources for stories. I'm not afraid to ask. Sure, a lot of high-profile people may say no (or just ignore your request), but a lot more than you think will say yes.

    Additionally, since writing the book, I've given up a lot of my painful clients. At the time, it was terrifying. What if I didn't find other work to fill the gap? But ultimately, making that space was so important. I had room for projects that really interested/challenged me. I'm not telling writers to give the old heave-ho to all your bread and butter clients, but I do think it's important to ask yourself if some clients are anchors or ballast. If they are anchors, let loose! (And then market like crazy to find new, more invigorating work to take their place.)

    We’ve talked about the benefits of risk-taking for writers, but this really can apply to everyone.

    Yes, and that's what I found so inspiring about risk. I started the book thinking I was going to look at superheroes. I ended up learning about everyday life. Risk is part and parcel of every single decision you make, every single day. When you become more accustomed to risk, you can see the opportunity beyond the danger -- and move towards your goals. Little risks -- smart, seasoned risks -- can have extremely large payouts in all aspects of life.

    What’s your best piece of advice for anyone who – like yours truly! -- is leery of taking risks?

    To be more thoughtful about it. Ask yourself why you are leery. Would the outcome truly be too great to bear? What might you gain from taking the leap? Would it bring you closer to some long-term goal? Successful risk-takers are not superhuman. They are thoughtful and prepared. They know their stuff. That means that we all, every single one of us, has the power to be a successful risk-taker, too.

    What about the fear that you're making the wrong decision? How do successful risk-takers get past that?

    Successful risk-takers make mistakes all the time. But they use them to learn. One of the people I interviewed told me she doesn't fail, she "just hasn't finished yet." I really want to stitch that on a throw pillow. Imagine what we all might accomplish if we thought in a similar way! We'd learn a lot about how to move forward towards our goals, how to do things better.

    We have to accept that we will decide unwisely from time to time. Even the smartest and shiniest of us. So we need to better place ourselves to learn from those mistakes and move forward the next time around. Risk really is part and parcel of everyday decision-making. The more we accept it, the better our decisions will be. In work, in life, in love, in play -- risk is there. You can either fear it, or make it work for you.

    This has been very inspiring and informative! Before we go, can you tell us about what you are working on next?

    I'm taking a big risk myself this summer -- I'm starting a fiction project. I've always wanted to try it. But I was scared. And there is no reason to be. I may not succeed at it, but there is a lot to learn in the process. So even if I don't write a bestseller, I'll gain new tools that will help my non-fiction writing.

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    Upcoming Twitter Q&A: The Art of Risk

    Friday, May 13, 2016, 9:24 AM [#ConnectChat]
    0 (0 Ratings)

    “Risk” is a scary word for many people (including yours truly). Stepping out of your comfort zone and taking a chance on something that might or might not work out can cause some to continue with the status quo. But taking a risk, as frightening as it might be, can open you up to new opportunities, better decisions and, perhaps, a more fulfilling career.

    Next week, we’ll talk about risk-taking with Kayt Sukel (@kaytsukel), author of “The Art of Risk: The New Science of Courage, Caution & Chance” ( In the book, Kayt interviews scientists, extreme athletes, an entrepreneur, an Army Special Forces operator, and a neurosurgeon, among others, to learn more about how they look at the world -- and how they make risk work for them.

    During our chat, Kayt will discuss why risk is an integral part of writing, how it can help you be a better writer, how the risks she’s taken in her own writing career have paid off for her, and more.

    The chat will take place Tuesday, May 17, from 3 to 4 p.m. EDT. To participate in the chat, just follow the #ConnectChat hashtag on Twitter. We’ll start the chat off with a few questions for Kayt, but you can jump in at any time with your own questions. Just make sure to use the #ConnectChat hashtag at the end of your tweet.

    About Kayt Sukel
    A passionate traveler and science writer, Kayt Sukel has no problem tackling interesting (and often taboo) subjects spanning love, sex, neuroscience, travel and politics. Her work has appeared in the Atlantic Monthly, New Scientist, USA Today, Pacific Standard, Washington Post, ISLANDS, and National Geographic Traveler. Her first book, “This Is Your Brain on Sex: The Science Behind the Search for Love,” is an irreverent and funny tome that takes on the age-old question, “What is love?” from a neurobiological perspective. Her newest offering, “The Art of the Risk: The New Science of Courage, Caution & Chance,” an investigation into the science of risk-taking in the laboratory and in the real world, was published to critical acclaim in March 2016. Kayt lives in Houston (and is as surprised as you are about it) and frequently overshares on Twitter as @kaytsukel. Website:

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