Scott McIntosh

    • Member Type(s): Expert
      Communications Professional
    • Title:Senior Account Supervisor, Web Strategy
    • Organization:Lovell Communications
    • Area of Expertise:Public Relations, Marketing, Corp. Comms

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    What Can a Wrestler Teach Us About Marketing...and Life!

    Friday, December 9, 2011, 10:41 AM [General]
    0 (0 Ratings)

    As any marketing firm will tell you, marketing is a never-ending process. Whether it’s attending networking events, connecting with past clients or writing that new blog post, there is always something that can be done. This can get overwhelming and cause one to want to give up. But if you want your company to stand out above the rest, you have to keep going.

    Anthony Robles, winner of the  2010-2011 NCAA individual wrestling championship, recently spoke at a local school in Nashville, TN (watch his inspiring speech here). He had some great things to say about not giving up and he should know. Anthony had a hard time getting started in wrestling. He had a losing record his first years in high school. He wasn’t recruited by any colleges. His father left when he was young, leaving his unemployed mother to raise four kids (at one point they were homeless). Oh, and did I mention he only has one leg?

    Anthony Robles was born with only one leg but wrestled through his daily challenges to become a champion! He didn’t give up when times got tough and neither should you. Here are some takeaways from Anthony’s speech that you should consider next time you’re ready to quit:

    Nashville PR

    • Focus on what you CAN do in life and not what you CAN’T do. The only thing you have power over is yourself. You can’t control your environment, you can only control how you respond to it.
    • The only difference between a champion and an average person is that champions work harder, champions put in more time.
    • The prize is in direct proportion to the price, the greater the rewards you seek, the greater the effort must be to achieve them.

    In business as in life, passion and hard work pay off and that includes achieving your marketing goals. And this story gives me the inspiration to dig in and find a way  to deal with every challenge.

    Have you ever faced an enormous marketing challenge and overcome an obstacle to create a success?

    Should My Company Have a Wikipedia Page?

    Tuesday, November 15, 2011, 4:52 PM [General]
    4.1 (2 Ratings)

    If you've ever searched for something online, and since you're online right now I'm guessing you have, then you've probably come across a Wikipedia listing.  But what is Wikipedia? According to its website, Wikipedia is a, "free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation. Its 19.9 million articles (over 3.76 million in English) have been written collaboratively by volunteers around the world. Almost all of its articles can be edited by anyone with access to the site, and it has about 90,000 regularly active contributors."

    Many companies can be found listed on Wikipedia but that doesn't mean that EVERY company can be there. A company must meet Wikipedia's stringent notability standards before it can be regarded as appropriate for a Wikipedia page. The standards are lengthy and rigorous; by its own definition, “Wikipedia is not a promotional medium. Self-promotion, paid material, autobiography, and product placement are not valid routes to an encyclopedia article.” A company must have achieved a certain and measureable level of notoriety to be considered.

    Assuming your company meets Wikipedia’s standards, would you still want to be listed?


    The greatest benefit of Wikipedia pages is that they generally show up in the top results of major search engines, providing more exposure and potential credibility for an organization when searched. This can help build trust and legitimacy among individuals searching for information about a certain company. Because they appear almost always near the top of the search results, Wikipedia pages also push down other listings and can help reduce the amount of unwanted results such as negative news articles or reviews, if they exist.


    There are also risks to consider in the creation of a Wikipedia page. Wikipedia pages are not controlled by the organization the page describes and the page can be updated by anyone. This allows negative content to be placed on the page, whether or not it is true or accurate. Anyone remember what happened to Sinbad? Even if unverified content is eventually removed from the main page, it will still reside under the View History tab or on other websites that may have referenced the material when it was live.

    Per Wikipedia standards, neither a business, nor organizations or consultants working for that business, are eligible to make any corrections to that business' page due to conflicts of interest. Though corrections cannot be made directly to a company page, companies or their representatives can recommend page updates and corrections to Wikipedia. Persons making recommendations must have an active Wikipedia account and should be active in the talk page for that Wikipedia article. And even then, the changes may not be made.

    Continue reading about Wikipedia CONs on this Public Relations Agency's blog...

    PR meet SEO, SEO meet PR – Now play nice

    Thursday, October 6, 2011, 12:10 PM [General]
    3.7 (1 Ratings)

    As public relations experts, we work hard to secure mentions for our clients in the news and other media. I don’t have to argue that people are acquiring more of their news from online sources. And as more and more people get their information online, they do so in one of three ways:

    1. They read, see, or hear it on one of their favorite news, blog, video, or podcast websites
    2. They are referred to it by someone else through a medium such as email or social media
    3. They locate it in the search engines

    The third way brings up an interesting question. Are public relations agencies prepared to help  their clients be  discovered in the search engines? Because if the “public” is moving online and the search engines are one of the main ways they discover new information, an expert in public relations must now become an expert in search engine results. But it doesn’t have to be a huge adjustment. In fact, many PR pros are already doing one of the toughest parts of search engine optimization, they just don’t know it. Let me explain…

    There are two parts to every search engine optimization (SEO) strategy: onsite optimization and offsite optimization. Onsite optimization, or maximizing the target website characteristics so that it is properly categorized by the search engines, can get a bit technical but nothing a quick visit to WooRank won’t fix. Offsite optimization, however, can be much more difficult but is extremely important to achieve proper rankings. Offsite optimization is all about acquiring backlinks. Backlinks are those little blue links you see all over the web that take you to a new website when you click on them. The more backlinks a website has linking to it, the better it does in the search results.  And not just any backlink either, as the quality of the website where the backlink is located determines the value of that link. For example, a backlink pointing to your website from a newly created blog is worth nothing compared to a link pointing back to your website from a major online property such as The New York Times online.

    Continue reading on this Public Relations Firm's blog.


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