Lisa Merriam

    • Member Type(s): Expert
      Communications Professional
    • Title:Board of Directors
    • Organization:American Marketing Association NY
    • Area of Expertise:branding strategy, naming, copy writing

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My Expertise

    My Expertise

      Area(s) of expertise: branding strategy, naming, copy writing
      Summary of expertise:
      I provide marketing strategy consulting to my own clients and to clients of other consulting companies and agencies. Clients include Ralph Lauren, Lancome, Jamba Juice, Kirch, Verse Group, CBX, Vivaldi, Johnson & Johnson, ADP, Kotler Marketing, Disney Live!, Chevron, and a variety of entrepreneurial small businesses and start-ups. Services include:
      Brand strategy and design
      Market research (
      Video brochures, demos, and testimonials
      Blog/Web site:
      Books/articles published:
      Merriam's Guide to Naming Second Edition
      Prior media experience:
      Extensive interview experience in print, online and broadcast:
      Educational background:
      George Washington University, BA Business Administration, Radio & Television
      Branding, marketing, persuasion, multi-media communications

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