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Linda Pophal

Member Type(s): Communications Professional
Title:owner/CEO
Organization:Strategic Communications, LLC
Area of Expertise:PR/Marketing communications

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My Expertise

Area(s) of expertise: PR/Marketing communications

Summary of expertise:
Experienced communication professional with experience in corporate communications in the energy and health care industries. Currently working independently with clients primarily in service businesses (health care, consultants, engineers, attorneys) to help them gain exposure and build credibility among their target audiences. Experienced in developing and implementing marketing plans which include the use of a broad range of communication tools including new/social media.

Blog/Web site: www.stratcommunications.com

White paper/research:
http://www.stratcommunications.com/resources
Developing a Strategic Marketing Plan

Books/articles published:
Complete Idiot's Guide to Strategic Planning (Penguin, 2011) Direct Mail in the Digital Age (Self-Counsel Press, 2011) Human Resource Essentials (SHRM, 2010)
Credit List

Awards/associations/memberships:
SHRM - SPHR-certified IABC - ABC-certified AMA - PCM-certified