Linda Passante

    • Media Contact:
      Lara Cohn
    • Member Type(s): Expert
    • Title:CEO
    • Organization:THE HALO GROUP
    • Area of Expertise:Advertising
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: Advertising
      Summary of expertise:
      Summary of Expertise: An artist turned businesswoman, Ms. Passante is an expert on the intricate relationship between Creativity and Commerce. With over 25 years in the industry, Ms. Passante has ensured business growth for numerous businesses by employing a unique, proprietary approach called 'Growth Marketing.' Going beyond traditional agency thinking, this approach identifies marketing gaps, barriers and unforeseen opportunities to give brands a relevant and unexpected voice in the marketplace, thus igniting growth. Ms. Passante's Marketing expertise is often called upon by key influencers in the New York Advertising community.

      Since co-founding Halo in 1994, Linda has been the high-performance engine driving the consistent growth of
      Halo and its clients. With 30 years of experience at the helm of independent marketing communications companies,
      she’s worked alongside CEOs and Senior Marketing Executives at regional, national and international businesses.
      And, simply stated, she has helped make billions of dollars for companies worldwide.
      Based on her history of delivering on business goals and her personal “defy or die” philosophy, she has nurtured Halo’s
      culture and core competencies. Linda has always advocated outthinking and outwitting rather than outspending
      the competition. She has handpicked a deep-thinking and passionate executive team that shares this view and
      continues to seek out clients that understand the dynamic nature of customer relationships in our rapidly evolving
      world of communication.

      Her business-to-business and consumer brand experiences cover a wide range of leading names including Nikon,
      St. George’s University, Computer Associates, Magnavox, Dynatech Laboratories, Guy Carpenter, Bank of Smithtown,
      and Knicks City Dancers.
      White paper/research:
      Ms. Passante plays an integral role in the New York City communications industry, and frequently consults with corporations and foundations to provide Advertising and Marketing expertise.
      250+ industry awards including:

      - American Association of Advertising Agencies (AAAA)

      - American Marketing Association (AMA)

      - NYS Minority-owned Business

      - Manhattan Chamber of Commerce

      - Direct Marketing Association

      Prior media experience:
      Suitably experienced.
      Educational background:
      School of Visual Arts

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