Lida Citroen

    • Member Type(s): Expert
    • Title:CEO
    • Organization:LIDA360, LLC
    • Area of Expertise:Reputation Management, Personal Branding

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My Expertise

    My Expertise

      Area(s) of expertise: Reputation Management, Personal Branding
      Summary of expertise:
      An accomplished key note speaker, TED talk speaker and author, Citroën is an international reputation management and brand specialist who helps companies, executives, and individuals develop, enhance, and/or repair their personal brand and image to differentiate themselves and their businesses in an increasingly competitive and global market. In particular, she leverages this expertise to help military service members transition more confidently and successfully to careers in the civilian sector—a big challenge given nearly half feel unprepared for reintegration.
      Blog/Web site:
      Books/articles published:
      A 2016 TEDx Speaker and author of Reputation 360: Creating power through personal branding, a best-selling guide to gaining competitive advantage through reputation management, Citroën regularly presents business workshops on reputation management, branding, image and social media. Her work and messages help employees build a personal brand that supports their current businesses and professional trajectories, amplifies their value to the organization while differentiating the employee from the corporate brand.

      She’s also authored two military-focused transition preparation books: Your Next Mission: A personal branding guide for the military-to-civilian transition, and Engaging with Veteran Talent: A quick and practical guide to sourcing, hiring, onboarding, and developing Veteran employees

      Citroën’s a contributing writer to Entrepreneur magazine and
      She’s also an author of customized courses on personal branding, reputation management and military veteran transition for and

      • The Beatrice Montoya Award from Veterans Passport to Hope for her service to military
      •’s prestigious 2015 Leadership 500 Excellence Award in the Small Business Category
      •’s “Top 25 Best Executive Coaching Programs” for the 2016 and 2017 Leadership 500 Excellence Awa2rds

      Prior media experience:
      Citroën’s a relatable, understandable, and highly articulate media resource—she makes a unique and easy interview bringing practical and timely examples into her pieces, drawing from her 20+ years of experience.

      Citroën’s media experience includes interviews with MSNBC, The UK Guardian, Handelsblatt, Fortune, Huffington Post, Entrepreneur, Hiring America,, Woman’s Day, Huffington Post,, CBS MoneyWatch, Kiplinger’s Personal Finance, ICOSA Magazine, US News & World Report and others.

      Sample media interviews here:

      CBN News:


      Educational background:
      Graduate of Pomona College (Bachelor of Arts, Political Science and English)
      • Dave Mitchell, CEO, Singularity Networks (
      • Lauren Addy, Senior Director of Recruiting and Training, Colonial Life (
      • Debbi G McCullough, freelance editor, writer and reporter with BBC Capital and Guardian News Media

      Self-development, women’s issues, travel, home remodeling and the impact of luxury brands on self-confidence and happiness. Citroën feels passionately about volunteering her time to help military transition into the work place out of patriotic pride and duty. Because of our military, she feels safe and wants to give back to this community.


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