Your creativity is needed to produce short videos to touch people’s emotions to encourage people to learn to swim. The Winning videos will be used to promote the Step Into Swim™ Campaign to raise funds to donate to organizations that create more swimmers.
Increases in inactivity and obesity and frighteningly high drowning rates – especially among minority populations – are trends that must be reversed. Swimming is the number one aspirational activity for grandparents (65+ years) and kids (6-15 years old) and is in the top three aspirational activities for all age groups. Aquatic immersion and activity provides exercise that is ideal for the sedentary or active, the young or old, and/or the fit or disabled.
The Step Into Swim™ White Paper posted at www.StepIntoSwim.org reviews the data behind these trends and swimming’s potential to slow or reverse these negative trends.
Complete details on the contest are found at this link