Digg has done what most social media platforms are unable to accomplish, much to the chagrin, I’m sure, of MySpace’s would-be knight in shining armor Justin Timberlake – Digg has returned from the dead.
Gizmodo’s Sam Biddle reported that “Digg had once attracted a (rumored) multi-hundred million dollar bid from the likes of Google,” and ended up selling for a measly $500,000 to Betaworks in July, after the site, in Biddle’s words, just went to hell.
In the PR world, we mourned the loss of the social news website, which allowed us to share client content and news, with the potential of driving thousands of unique visits to their websites and blogs. Sure, Digg promised us a full recovery, but you’ll have to forgive us for not believing that, in six weeks, there would be follow-through. Just look at MySpace and Friendster.
Well, we were all very, very wrong. Digg is back and it is one handsome devil.