Area(s) of expertise: serving communities’ information needs
Summary of expertise:
Astromoff and her team are passionate about helping electronics engineers solve the world’s toughest problems. UBM Electronics delivers decision-critical information and marketing services to the global electronics community.
A technology and media industry veteran, Astromoff was previously EVP, UBM TechWeb, overseeing media brands serving deep-tech communities such as game developers, software developers and IT security researchers. These brands included UBM’s leading paid conferences: Game Developers Conference and Black Hat USA. Astromoff completed the international expansion of the Game Developers Conference franchise in Europe and China and successfully initiated multiple acquisitions and managed their integration.
Key expertise: intersection of online media with events; serving communities’ information needs; change management; cultural leadership; women in business; and acquisitions & mergers.
Blog/Web site: www.ubmelectronics.com
Chapter in Secrets of the Game Business
Lifetime member, International Game Developer Association
Completed UBM’s Business Leaders Programme, for promising executives
Prior media experience:
Occasional spokesperson for various events and associations
BA (Phi Beta Kappa) in English at UC Berkeley
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