Area(s) of expertise: Public Relations, Marketing, Copywriting
Summary of expertise:
Public relations consultant Kathleen Hanover started doing marketing and PR “in the trenches” just after she earned her Bachelor of Fine Arts degree (turns out, PR pays way better than directing Shakespeare.) During her career in the arts and non-profit sectors, Kathleen learned how to write everything from news releases to public service announcements to grant applications. Several years in the Real Estate industry (as a Re/Max® Realtor®, certified home inspector, and home stager) gave Kathleen unique insights into marketing big-ticket items (homes), professional services, and even herself – because every Realtor is a brand. Years later, after she joined an internationally recognized B2B marketing agency, she learned how to write – and more importantly, strategize – just about anything else. Kathleen has written literally hundreds of sales letters, postcards, web landing pages, brochures and flyers, product descriptions, email campaigns, articles, press releases and various other bits of marketing, public relations and advertising copy during her career. Her PR efforts have earned coverage in publications including the Los Angeles Times, Washington Times, Wall Street Journal, and dozens more.
Blog/Web site: http://imagine-that-creative.com/blog
• Dayton Ad Club Hermes/ADDY Awards, 1 Gold Award, 3 Silver Awards for copywriting, 2006 • Dayton Ad Club Hermes/ADDY Awards, 1 Gold Award, 1 Silver Award for copywriting, 2005 • Public Relations Society of America-Dayton/Miami Valley Chapter, Award of Merit, 2004 • Dayton Ad Club Hermes/ADDY Awards, Silver Award, for copywriting, 2004 • International Assn. of Business Communicators, 2 Awards of Merit, 2 Awards of Excellence for copywriting, 2003 • Dayton Ad Club Hermes/ADDY Awards, Bronze Award for public relations, 2003 • Summit International Awards, Silver Award for public relations, 2003 • Public Relations Society of America-Dayton/Miami Valley Chapter, Award of Merit, 2003
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