As we roll through summer, we all want to soak up the sun while we can. Having spent as much time as possible at the beach this summer, I realized when we are well prepared in our professional lives, our daily tasks can be just a bit more like a “day at the beach.” Known as one of the most stressful jobs, public relations professionals are constantly faced with unrealistic timelines, tough decisions, and fast-paced client demands, but with a little proper planning, we can hold onto that feeling of relaxation we have at the beach, beyond the weekend.
Here are my 4 tips for remaining calm during a major media announcement by utilizing the same tactics used when planning a day at the beach:
