Area(s) of expertise: Public Relations, Marketing, Writing
Summary of expertise:
Judith R. King, the lead partner and co-principal of The Morris + King Company (MKC), is the driving force behind MKC’s extraordinary growth and singular success as a Top 100 independent public relations firm. Ms. King personifies MKC’s shared values of integrity, focus and precision, which are at the core of its commitment to achieving the goals of its clients.
Ms. King’s business savvy and unparalleled creativity–as well as her passion for delivering spectacular results for every client that walks through MKC’s door sets the benchmark standard in the communications industry. By spearheading the firm’s strategy to combine traditional PR expertise with unrivaled digital and new media capabilities, she has brought in the lion’s share of MKC’s top-tier clients, including such renowned names as Susan G. Komen For the Cure, Michael J. Fox Parkinson’s Foundation, Marquis Jet, Ritz-Carlton Club, Music Choice, David Barton Gym, Visiting Nurse Service of New York, University of California, San Francisco medical centers and The Jewish Community Federation of San Francisco. Ms. King also built MKC’s thriving West Coast practice, acquiring numerous healthcare and public policy accounts.
In addition to her role as head of new business development and managing all aspects of the company’s burgeoning operations, Ms. King is a marketing and branding specialist with an uncanny ability to craft clever and ingenious slogans, conceptualize sharply targeted advertising campaigns and write the highest quality marketing materials. She also has a richly deserved reputation as an expert media trainer, traveling across the country to help MKC clients shape and articulate their stories to customers, investors and industry influencers.
One of Ms. King’s most remarkable achievements has been creating the unique ethos that fosters a sense of collaboration among MKC’s clients, partners and employees. She developed and implemented the firm’s signature Charrette process and the Clients-in-Residence program, two innovative initiatives that bring together MKC’s experienced account executives and senior management with key members of a client’s team to establish close working relationships and build carefully orchestrated strategic communications campaigns. With Clients-in-Residence, Ms. King encourages clients to “pull up a desk” and work out of the MKC offices as often as they would like. Ms. King also designed MKC’s strikingly modern and widely acclaimed offices, changing the way its employees work, create and collaborate. On a full floor on Lower Fifth Avenue, MKC’s offices are all at once an art gallery, a creative lab and an interactive space where serious work gets accomplished in a unique and colorful environment.
Prior to joining forces with Andy Morris to launch MKC, Ms. King was a sought-after New York-based copywriter and marketing consultant for Starwood Hotels, Whole Foods, Banana Republic, Miramax Film Corp., hotelier André Balazs, Coach, MAC Cosmetics, Philippe Starck, Target and Ian Schrager Hotels, among others. She also served as the senior editorial consultant for Dan Klores Communications, one of the country’s leading public relations firms.
Ms. King graduated with honors from Princeton University.
Judith R. King , a native New Yorker, lives with her partner on the Upper East Side.
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