Area(s) of expertise: Marketing
Summary of expertise:
Digital marketing specialist, author, speaker, corporate social media strategist, consulting or in-house online marketing director for online marketing strategies and campaigns including: search engine marketing, SEO, SMO, iPad marketing, digital publishing, customer loyalty, product management, pay per click (PPC), webinars, social media marketing, web analytics, brand monitoring and corporate blogging. Author of "Strategies and Tools for Corporate Blogging," published by Elsevier an imprint of Butterworth-Heinemann, a book devoted to giving executives the strategies and tools necessary to run a successful Corporate Blogging effort.
Blog/Web site: http://pr.typepad.com
Backbone Media Corporate Blogging Survey 2005 http://www.backbonemedia.com/blogsurvey/ Business Blogging Success 2006 http://www.scoutblogging.com/success_study/ Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media. http://sncr.org/2008/12/22/sncr-announces-availability-of-new-research-report/ New Influencer Study http://sncr.org/2008/08/06/changing-patterns-of-influence-through-social-media-explored-in-new-research-report/
Strategies and Tools for Corporate Blogging Butterworth-Heinemann; 1 edition (April 30, 2007)
Past President of the Boston Chapter of the American Marketing Association http://www.amaboston.org Founding Fellow Society for New Communications Research http://www.sncr.org Co-Founder Greensboro Social Media Club
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