John Costello

    • Media Contact:
      Mike Banas
    • Member Type(s): Expert
    • Title:President and CEO
    • Organization:Zounds Hearing
    • Area of Expertise:
    • Member:ProfNet

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My Expertise

    My Expertise

      Summary of expertise:
      Costello is the President and CEO of Zounds Hearing. With 25+ years experience, he began his career at The Proctor & Gamble Co., served as Executive Vice President of Merchandising and Marketing at The Home Depot, CEO of (the Internet sporting goods and outdoor retailer) and as Senior Executive Vice President of Sears. In addition, he was Chief Global Marketing Officer of Yahoo! and President and Chief Operating Officer of ACNielsen USA.

      Costello is a frequent speaker on industry trends. He was named one of the 30 Most Influential People in Marketing by Advertising Age, one of the Top 10 Merchants by DSN Retailing Today and was elected to the Retail Marketing Hall of Fame.

      John can speak as an expert on:
      Retail design/trends
      Retail customer experience
      Hearing aid industry trends
      Personal hearing aid wearer
      Marketing trends in technology
      Marketing to senior citizens and baby boomers
      Hearing aid retailing

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  • Director, Audience Website Operations


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