Area(s) of expertise: Strategic Marketing, Management, Brands
Summary of expertise:
An expert in brand strategy, communications and marketing, Joellyn "Joey" Sargent merges traditional marketing with social media and digital strategies for maximum impact.
Prior to starting BrandSprout in 2010, Joey held leadership positions with global responsibility for marketing and product management at companies from start-ups to the Fortune 100, including UPS and BellSouth (now AT&T).
Joey has presented at conferences from Vancouver to Barcelona. She has served as a judge for the Web Marketing Association's annual WebAwards competition and the Business Marketing Association's National BMA Awards. Joey is frequently quoted by media outlets including CMO.com, the Huffington Post, Fox Small Business, and Investors Business Daily.
Blog/Web site: http://www.blog.brandsproutmarketing.com
Social in the Mix
What You Need to Know About Branding (SparkPlugPeople.com)
How Presence and Availability Management Helps Smaller Cellular Companies Compete (TMCnet)
Leveraging Speech Technology In Contact Centers For Effective Marketing (Contact Center World)
Judge - Web Marketing Association WebAwards competition, 2009-2012
Marketing Program Director - Women in Technology (WIT)
Women in Technology "Woman of the Year in Technology" nominee, 2006 & 2009
Board of Directors - Nicholas House, Inc., 2010-present
Honduras Building Mission, 2008-present
Judge - BMA ProComm Awards 1999
Board Member - BMA Atlanta, 1999-2000
Prior media experience:
Joey is frequently interviewed / quoted by media outlets including:
the Huffington Post
Fox Small Business
Investors Business Daily / Investors.com
MBA - Embry Riddle Aeronautical University
BA - Eckerd College
Attended Duke University
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