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My ExpertiseMy Expertise
Area(s) of expertise:
Strategic Marketing, Management, Brands
Summary of expertise:
An expert in brand strategy, communications and marketing, Joellyn "Joey" Sargent merges traditional marketing with social media and digital strategies for maximum impact. Prior to starting BrandSprout in 2010, Joey held leadership positions with global responsibility for marketing and product management at companies from start-ups to the Fortune 100, including UPS and BellSouth (now AT&T). Joey has presented at conferences from Vancouver to Barcelona. She has served as a judge for the Web Marketing Association's annual WebAwards competition and the Business Marketing Association's National BMA Awards. Joey is frequently quoted by media outlets including CMO.com, the Huffington Post, Fox Small Business, and Investors Business Daily.
Blog/Web site:
http://www.blog.brandsproutmarketing.com
Twitter:
http://twitter.com/brandsprout
Facebook:
http://www.facebook.com/brandsprout
Books/articles published:
What You Need to Know About Branding (SparkPlugPeople.com) How Presence and Availability Management Helps Smaller Cellular Companies Compete (TMCnet) Leveraging Speech Technology In Contact Centers For Effective Marketing (Contact Center World)
Awards/associations/memberships:
Judge - Web Marketing Association WebAwards competition, 2009-2012 Marketing Program Director - Women in Technology (WIT) Women in Technology "Woman of the Year in Technology" nominee, 2006 & 2009 Board of Directors - Nicholas House, Inc., 2010-present Honduras Building Mission, 2008-present Judge - BMA ProComm Awards 1999 Board Member - BMA Atlanta, 1999-2000
Prior media experience:
Joey is frequently interviewed / quoted by media outlets including: CMO.com the Huffington Post Fox Small Business Investors Business Daily / Investors.com Information Week Inc.com Productivity@Work
Educational background:
MBA - Embry Riddle Aeronautical University BA - Eckerd College Attended Duke University |
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