We’ve all seen and likely created a sepia-tinted, vintage-style digital photo using the photo-sharing service, Instagram on our phones.  It makes our photos look much cooler than they are, which is probably why usage is exploding – growing from 15 million users in early 2012 to 80 million users in July.  That’s an increase of 400% in seven months!  And, as they did with the growing usage of Twitter and Facebook, big brands have taken notice.  A recent study by Simply Measured found that 40 percent of Interbrand’s top 100 have an Instagram presence. Brands such as MTV, Starbucks, Burberry, Tiffany & Co. and Nike have a huge following with numbers topping or near half a million followers.

It makes perfect sense for consumer brands to use Instagram. But what about B2B companies or smaller enterprises? Instagram should be treated like all other social channels – albeit a more visual one – that has the means to build your brand, share news and engage in dialogues.  It allows companies to engage with their peers and customers by sharing snapshots of their products, culture and people in an intimate and informal way.

But one overlooked area of use for Instagram is for various types of announcements a company may make. 

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