Area(s) of expertise: Marketing, Branding, Author
Summary of expertise:
Jay Conrad Levinson is the Father of Guerrilla Marketing and the author of the “Guerrilla
Marketing" series of books. Guerrilla Marketing is the best known marketing brand in history,
named one of the 100 best business books ever written, with over 21 million sold. His guerrilla
concepts have influenced marketing so much that his books appear in 62 languages and are
required reading in MBA programs worldwide.
He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His
studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett
in London, where he served as Creative Director. Returning to the USA, he joined J. Walter
Thompson as Senior VP. Jay created and taught guerrilla marketing for ten years at the
extension division of the University of California in Berkeley.
A winner of first prizes in all the media, he has been part of the creative teams that made
household names of The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands,
United’s friendly skies, the Sears Diehard battery, Morris the Cat, Mr Clean, Tony the Tiger, and
the Jolly Green Giant.
After living in the San Francisco Bay Area for 35 years, Jay and Jeannie Levinson sold their
home, bought an RV, towed a Jeep, and ended up, six years later, at their lakefront home
outside Orlando, Florida, and close to their 26 grandchildren, their own personal DisneyWorld.
Nobody on earth is as qualified to tell you about Guerrilla Marketing than the Father of
Guerrilla Marketing, Jay Conrad Levinson.
Blog/Web site: http://www.gmarketing.com/
Guerrilla Marketing series and author or co-author of 58 books published in 62 languages.
More than 21 million copies have been sold.
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