Jay Peters

    • Member Type(s): Expert
    • Title:Managing Director, PARK USA
    • Organization:PARK, USA
    • Area of Expertise:Design Management,Design Leadership

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My Expertise

    My Expertise

      Area(s) of expertise: Design Management,Design Leadership
      Summary of expertise:
      Jay Peters is the Managing Director of PARK USA, a world leading design & innovation management consulting firm, and Managing Director of Grow USA, a world leading professional education provider in Design Management & Design Leadership. Collectively PARK & Grow endeavor to deliver on their shared mission to Empower Design Leaders.

      Jay consults, coaches and educates clients from major leading global brands such as LEGO, Nestle, Sony, Kimberly-Clark, Novo Nordisk, BASF, Unilever, Honda, Roche and many others; as well as (non)governmental organizations and academic institutions on using design and innovation lead practices to maximize value across the triple (profit, planet & people) bottom line.

      Jay has lived and worked extensively across Europe and the USA, and holds a bachelor degree in Product Design and marketing Minor from Southern Illinois University and a Master’s Degree in Business Design from Domus Academy in Milan, Italy.

      Specialties: Design Management,Design Leadership, Design-driven Innovation, Brand Management, Business Design, Design Thinking, Marketing, Social Media, New Business Development.
      White paper/research:

      Books/articles published:

      (DMI) Design Management Institute ,(IDSA) Industrial Designers Society of America
      Prior media experience:
      Guest Presenter:
      Investing In The Future- IDSA 50th Anniversary annual conference, Seattle WA August 2015
      Design Leadership - Big (D)esign, Dallas TX September 2015
      Managing & Leading Design Impact - UX India, Hyderabad India October 2016
      > https://www.youtube.com/watch?v=L-GYInyL1w4

      Guest Lecturer:
      Masters in Design Management - The University of Salford, Manchester, United Kingdom
      Masters in Design Management - European Design Institute, Barcelona, Spain
      Masters of Business Design - Domus Academy, Milan, Italy
      Faculty of Art & Design - Jan E. Purkyne University, Czech Republic


      Educational background:
      Domus Academy, Masters, Business Design
      Southern Illinois University, Carbondale, Bachelors, Industrial Design
      Bill White, Director of Engineering, Hasbro,
      David Pas
      Coordinator Designlab at Verhaert, Meredith Brooks
      Director of Product Development at Hasbro Far East Ltd.,
      Barbro Helset
      Design Managementat Knowit Experience Oslo,
      Ruud Vanderheyden
      Design Director, Network & Product Solutions at gategroup,
      Tyler Gilbert
      Creative Development Director

      LEGO (brand) House
      Led the creative management for sourcing, selecting, briefing and managing experience design agency partners during the early concept development. Developed and managed process to bring best of class partners for brand & digital experiences.

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