ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

Submit a free ProfNet query

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EXPERT ALERTS

• American Muslims Reflect on Fighting Intolerance, Growing Anti-Muslim Sentiment
• Communication Between Parents and Teachers
• Politics and the Workplace

MEDIA JOBS

• Investigative Reporter - Colorado Springs, Colo.
• Reporter - Fort Lauderdale, Fla.
• NFL Reporter - Mclean, Va.

OTHER NEWS & RESOURCES

• DNC 2012 Day One: Event Prep and CarolinaFest
• Media News Highlight
• Tool Spotlight: timeStats

********************

EXPERT ALERTS

Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

American Muslims Reflect on Fighting Intolerance and the Growing Anti-Muslim Sentiment
Zainab Al-Suwaij
Executive Director
American Islamic Congress (AIC)
"As American Muslims honor the 11th anniversary of the tragedy of Sept. 11, we must reiterate our commitment to nonviolence, interfaith dialogue and tolerance. I co-founded AIC in the weeks following 9/11 in the hopes of building interfaith and interethnic understanding, and representing the diversity of American Muslim life at the time of highly charged and polarized debates. Eleven years after the horrific attacks that took nearly 3,000 of innocent lives, the American Muslim community has made great progress in its bid to empower the often silent moderate voices and to dispel many harmful stereotypes. But great challenges remain. As recent attacks on religious minorities in Oak Creek, Wis., and Joplin, Mo., demonstrated, religious intolerance is, unfortunately, still alive in the United States. Freedom of religion is one of the founding principles of the United States. This reminds us we must not take this freedom for granted. Religious intolerance must be countered by our communities as we lead by example. But we must also keep our leaders accountable when their words create the environment of intolerance and discrimination."
Al-Suwaij, the executive director of AIC since its inception just after 9/11, is a leader in the interfaith community and can speak about: 1) the significance of 9/11 to the American Muslim community; 2) the progress made over the past 11 years evident in the greater visibility of moderate Muslims; 3) the challenges the community still faces illustrated by the recent tragedies in Oak Creek, Wis., and Joplin, Mo.; 3) the status of interfaith dialogue in the U.S. and what it can do to help during times like these; 4) how actions and rhetoric from the nation's top leaders on down creates an environment of hate, discrimination and violence against certain religious or ethnic groups is permissible; and 5) how Muslim groups work with entities such as the Department of Justice, schools and community groups to dispel stereotypes and fears.
News Contact: Kseniya Zudava, i.zudava@aicongress.org or +1- 1-617-266-0080

Communication Between Parents and Teachers
Dr. Elizabeth Archambault
Assistant Professor in the College of Education
Argosy University, Inland Empire in California
"Keeping the lines of communication open with your child's school and teacher is critical to your child's academic success and establishing a home-school partnership. If a problem arises, whether it is academic or social, it is important and comforting to know you can address it with the child's teacher and try to reach a resolution through communication and cooperation. Your child will be more secure knowing you are participatory in his/her educational experience. Although most issues can be resolved between the child and teacher or parent and teacher, sometimes more serious circumstances arise that require intervention at a higher level."
Archambault is able to discuss how parents can keep the lines of communication open with the classroom teacher, as well as how to address those more difficult situations.
News Contact: Anne K. Dean, adean@argosy.edu or +1-714-620-0910

Politics and the Workplace
Robin E. Shea
Attorney
Constangy, Brooks & Smith LLP
Commentators agree that this year's presidential campaign is more divisive than any other in modern history. In the two months between the conventions and the election, employers need to know how to avoid being caught in the middle and how to keep the workplace civil. Is it a good idea for a public-minded employer to solicit political donations from employees, encourage employees to volunteer for the campaigns of certain candidates or even to "encourage" employees to vote the "right" way? Can a heated political debate in the workplace lead to hostile work-environment harassment claims? Do First Amendment rights apply in private-sector workplaces? Are there any "best practices" for employers to follow in this contentious election season? Shea can discuss these issues and more.
"There is an old saying that you shouldn't discuss politics or religion with people you don't know very well. That goes quadruple for this election, where opinions and emotions are so strong on both sides. Unless the employer is a political party or a candidate's organization, employers should not be putting any pressure on their employees to work on campaigns, make donations or vote a certain way. And employees should be respectful of their co-workers' rights to their opinions. Although the First Amendment applies only to 'state action,' it's very easy for a comment about a political issue, or political 'humor,' to be interpreted as evidence of race, sex or religious discrimination."
Constangy, Brooks & Smith LLP is a national employment and labor law firm. Shea has more than 20 years of experience in labor and employment law, and is the editor of the blog Employment & Labor Insider.
News Contact: Wendy Angel, wangel@constangy.com

***************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

• Investigative Reporter - Colorado Springs, Colo.
• Reporter - Fort Lauderdale, Fla.
• NFL Reporter - Mclean, Va.

See more listings here.

********************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

• DNC 2012 DAY ONE: EVENT PREP AND CAROLINAFEST: PR Newswire's Christine Cube offers a glimpse into the Democratic National Convention: bit.ly/OTzYGY

• MEDIA NEWS HIGHLIGHT: ProfNet Editor Evelyn Tipacti shares stories from the worlds of media and journalism: bit.ly/PwPPvR

• TOOL SPOTLIGHT: TIMESTATS: ProfNet Editor Jason Hahn looks at timeStats, a Chrome browser extension that tracks your online browsing habits: bit.ly/NCDWmd

ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

Submit a free ProfNet query

Search the ProfNet Connect experts database

EXPERT ALERTS

• American Muslims Reflect on Fighting Intolerance and Anti-Muslim Sentiment in the U.S.
• Clostridium Difficile
• Eco- and Wallet-Friendly Kitchen Pantry Tips
• Life in Transition: Now What?

MEDIA JOBS

• St. Paul Bureau Team Leader - Minneapolis
• Assignment Editor - Phoenix
• Editorial Assistant/Community Reporter - Fort Collins, Colo.

OTHER NEWS & RESOURCES

• Media News Highlight
• Freelance Focus: Protecting Your Story Idea
• Tool Spotlight: timeStats

********************

EXPERT ALERTS

Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

American Muslims Reflect on Fighting Intolerance and the Growing Anti-Muslim Sentiment Zainab Al-Suwaij
Executive Director
American Islamic Congress (AIC)
"As American Muslims honor the 11th anniversary of the tragedy of Sept. 11, we must reiterate our commitment to nonviolence, interfaith dialogue and tolerance. I co-founded AIC in the weeks following 9/11 in the hopes of building interfaith and interethnic understanding, and representing the diversity of American Muslim life at the time of highly charged and polarized debates. Eleven years after the horrific attacks that took nearly 3,000 of innocent lives, the American Muslim community has made great progress in its bid to empower the often silent moderate voices and to dispel many harmful stereotypes. But great challenges remain. As recent attacks on religious minorities in Oak Creek, Wis., and Joplin, Mo., demonstrated, religious intolerance is, unfortunately, still alive in the United States. Freedom of religion is one of the founding principles of the United States. This reminds us we must not take this freedom for granted. Religious intolerance must be countered by our communities as we lead by example. But we must also keep our leaders accountable when their words create the environment of intolerance and discrimination."
Al-Suwaij, the executive director of AIC since its inception just after 9/11, is a leader in the interfaith community and can speak about: 1) the significance of 9/11 to the American Muslim community; 2) the progress made over the past 11 years evident in the greater visibility of moderate Muslims; 3) the challenges the community still faces illustrated by the recent tragedies in Oak Creek, Wis., and Joplin, Mo.; 3) the status of interfaith dialogue in the U.S. and what it can do to help during times like these; 4) how actions and rhetoric from the nation's top leaders on down creates an environment of hate, discrimination and violence against certain religious or ethnic groups is permissible; and 5) how Muslim groups work with entities such as the Department of Justice, schools and community groups to dispel stereotypes and fears.
News Contact: Kseniya Zudava, i.zudava@aicongress.org or +1- 1-617-266-0080

Clostridium Difficile
Dr. Tor Savidge
Associate Professor, Department of Internal Medicine, Division of Gastroenterology & Hepatology
University of Texas Medical Branch
Dr. Savidge is an expert on Clostridium difficile, or C. difficile, and can address the recent USA Today investigation on the rising C. difficile infection rates in hospital settings.
"In the majority of hospitalized patients, C. difficile infection is asymptomatic, and community-acquired CDI is rapidly becoming a more significant concern and may play a role in contaminating hospital and long-term care environments. Identifying high-risk patients and developing better laboratory tests and vaccines should be future goals to combat CDI."
Website: www.utmb.edu
Bio: bit.ly/PSNQ8S
News Contact: Brianne O’Donnell, brianne.odonnell@gabbe.com or +1-212-220-4444

Eco- and Wallet-Friendly Kitchen Pantry Tips
Joshua Joe
Storeroom Manger
The International Culinary School at The Art Institute of California -- Los Angeles, a campus of Argosy University
For a basic green-living project with benefits to your wallet and the environment, consider revamping the kitchen pantry.
"Practicing a first-in, first-out method of consuming your pantry goods is a true way to save money and prevent food waste. The tendency is to go for the freshest or A+ product when the older, A-grade item will do. You don’t want to let perfectly usable goods go to waste."
Website: www.artinstitutes.edu/los-angeles
News Contact: Amy Rocha, arocha@aii.edu or +1-310-314-6174

Life in Transition: Now What?
Natalie Caine
Owner
Empty Nest Support Services
"Whether expected or unexpected, change happens. Kids come back home to live and parents aren't happy about it. Now what do you do? 1) OK, I set boundaries but now what? The kids are still home. 2) Why do I feel guilty that I am paying some of my kids' bills? 3) Can I just say 'No more' and live with myself as their parents? 4) How do I keep moving forward with my dreams even though my kids are on the sofa?"
Caine can discuss answers to these questions.
Websites: www.emptynestsupport.com and www.lifeintransition.org
Expert Contact: natalie@emptynestsupport.com

********************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

• St. Paul Bureau Team Leader - Minneapolis
• Assignment Editor - Phoenix
• Editorial Assistant/Community Reporter - Fort Collins, Colo.

See more listings here.

********************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

• MEDIA NEWS HIGHLIGHT: ProfNet Editor Evelyn Tipacti shares stories from the worlds of media and journalism: bit.ly/PwPPvR

• FREELANCE FOCUS: PROTECTING YOUR STORY IDEA: ProfNet Director Maria Perez interviews two freelance writers about how to protect great story ideas: bit.ly/STPaYG

• TOOL SPOTLIGHT: TIMESTATS: ProfNet Editor Jason Hahn looks at timeStats, a Chrome browser extension that tracks your online browsing habits: bit.ly/NCDWmd

ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

Submit a free ProfNet query

Search the ProfNet Connect experts database

EXPERT ALERTS

• Bully-Proof Your Kids for School
• Communication Is Key for Divorced Parents
• Empty Nesters: Am I Going Crazy?
• Halloween Decor: More Treat Than Trick
• Sandalwood: The Top Fragrance Trend This Fall
• Summertime Dental Hygiene

MEDIA JOBS

• Journalist, Multimedia - Sacramento, Calif.
• Online Editor/Producer - Washington, D.C.
• Anchor, Multimedia Journalist - Phoenix
• Assignment Editor/News Producer - NYC
• News Anchor/Producer/Reporter - Pocatello, Idaho

OTHER NEWS & RESOURCES

• Media News Highlight
• Religion Blogs: Coexist Peacefully!
• Grammar Hammer: Julia Child's Recipe for Parallel Structure

********************

EXPERT ALERTS

Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

Bully-Proof Your Kids for School
Dr. Ronda Beaman
Author and Professor
California Polytechnic University
The first day back at school is right around the corner, and while you're out rushing around ensuring that your kids have all the supplies they need for the new school year, it's equally important that you also equip them with the emotional tools they need to face the year.
"There's a lot of lip service paid to the notion that schools need stringent anti-bullying policies, and many districts across the country have implemented strong regulations designed to curb bullying behavior, but the truth of the matter is that bullies can be clever. The best thing you can do for your kids is to bully-proof them before they even set foot on a school bus this year. You can achieve this by using the five C's of bully-proofing kids: communicating, confidence boosting, comprehending motives, circumventing and counteracting."
News Contact: Anna Steinbock, anna@exposeyourselfpr.com

Communication Is Key for Divorced Parents
Mary Jo McCurley
Family Law Attorney
McCurley Orsinger McCurley Nelson & Downing LLP in Dallas
"Back-to-school time can be tough for newly divorced couples, but a little planning and a lot of mutual consideration can go a long way toward smoothing the path for parents and kids alike. Everybody should sit down together with a calendar and make sure all the important dates are recorded. Visits with their non-custodial parent, after-school activities, recitals, trips to grandma’s, dentist appointments -- everything that will occupy the children’s time needs to be recorded and shared with both parents. It may seem trivial, but both parents also need to make sure that they are included in all school, team or scout-troop communications because staying in the loop on daily activities is critical for both parents to maintain a healthy relationship with their children."
News Contact: Rhonda Reddick, rhonda@androvett.com or +1-800-559-4534

Empty Nesters: Am I Going Crazy?
Natalie Caine
Owner
Empty Nest Support Services
"Parents long for quiet time, yet when the house goes silent, empty nesters are kicked into a kingdom they didn't quite want: 1) Unrealistic expectations with their children, who leave for college, birth a new swirl of confusion for parents. 2) Wonderment of 'What do I want to do with the rest of my life,' and 'Is it too late for me?' 3) Who is that partner sitting across the kitchen table from me? 4) Yippee, I am free -- oh no, I am suddenly caretaking my parents. 5) Where is my new community, since there are no school fairs or sports events?"
Website: www.emptynestsupport.com
Expert Contact: natalie@emptynestsupport.com

Halloween Decor: More Treat Than Trick
Gary LaVasser
Academic Director in Set & Exhibit Design
The Art Institute of California -- Hollywood, a campus of Argosy University
"At Halloween, dark red can be symbolic of blood, and any time black is used it represents scariness. For an elegant look, combine dark red arrangements of roses, cover them in black hat veiling and tie them together with black satin ribbons."
While displaying ghosts and goblins is great for the kids and the standard for Halloween decor, you can also get into the spirit with sophistication. LaVasser says that while everyone thinks of orange and black, consider the combination of dark red or purple and black. Other decor ideas can be to use vintage accessories that look worn; and paint objects that normally are normally not black, such as jack-o'-lanterns, black.
News Contact: Sandra Bernardo, sbernardo@aii.edu or +1-714-338-1303

Sandalwood: The Top Fragrance Trend This Fall
Amy Braden
Director of Product Development
Tru Fragrance
"Sandalwood is a deeply sensual and calming note that helps extend the wear in fine fragrances. Its lingering scent is ideal for those looking for a fragrance that will complement cooler days and nights."
Fall "HipNote" Sandalwood was selected by fragrance and flavor company Firmenich and Tru Fragrance, a leading custom fragrance development company. Recognized as one of the oldest, most valuable and expensive raw materials in modern perfumery, Sandalwood’s sexy scent is known to evoke a calming effect and awaken sensuality. Braden is available to discuss Sandalwood as this upcoming season’s hottest fragrance note, as well as other trends around the fragrance industry.
News Contact: Aimee Nicholls, nicholls@formulapr.com or +1-212-219-0321

Summertime Dental Hygiene
Dr. Todd Pizzi, DDS
Owner
Modern Dentistry of Shrewsbury, Mass.
"Summer is often the time of year when kids tend to indulge in Popsicles, ice cream and conveniently portable (but often sugary) juice boxes. Making sure that they brush not just in the morning and evening, but after every meal and sugary snack, will ensure that their teeth are as protected as possible against decay-causing food. Adults, too, should realize that the acids in summery citrus fruits and cocktails can erode enamel. Frequent brushing and flossing is the key to eliminating corrosive agents. Better yet, substitute healthier poolside snacks for sweet treats: Gatorade contains a little less sugar than juice, and kid-sized water bottles are available almost anywhere if you’re looking to stay hydrated while out in the sun. Swap out the ice cream for less sugary yogurt and consider sugar-free frozen treats, which are just as tasty as their sugary counterparts."
News Contact: Anna Steinbock, anna@exposeyourselfpr.com

********************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

• Journalist, Multimedia - Sacramento, Calif.
• Online Editor/Producer - Washington, D.C.
• Anchor, Multimedia Journalist - Phoenix
• Assignment Editor/News Producer - NYC
• News Anchor/Producer/Reporter - Pocatello, Idaho

See more listings here.

********************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

• MEDIA NEWS HIGHLIGHT: ProfNet Editor Evelyn Tipacti shares stories from the worlds of media and journalism: bit.ly/TZ9BDi

• RELIGION BLOGS: COEXIST PEACEFULLY!: PR Newswire's Thomas Hynes shares some of the best religion blogs he's seen lately: bit.ly/SvZ04o

• GRAMMAR HAMMER: JULIA CHILD'S RECIPE FOR PARALLEL STRUCTURE: ProfNet Editor Grace Lavigne reviews the rules for parallel structure: bit.ly/O4o24O

ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

Submit a free ProfNet query

Search the ProfNet Connect experts database

EXPERT ALERTS

• Benefits of Urban Redevelopment
• Bully-Proof Your Kids for School
• Deferred Action for Childhood Arrivals

MEDIA JOBS

• Journalist, Multimedia - Sacramento, Calif.
• Online Editor/Producer - Washington, D.C.
• Anchor, Multimedia Journalist - Phoenix
• Assignment Editor/News Producer - NYC
• News Anchor/Producer/Reporter - Pocatello, Idaho

OTHER NEWS & RESOURCES

• The Importance of Social Media in the U.S. Presidential Election
• Grammar Hammer: Julia Child's Recipe for Parallel Structure
• Tool Spotlight: TweetCharts.com

********************

EXPERT ALERTS

Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

Benefits of Urban Redevelopment
John McGrail
Founder and CEO
Mayo Group
As urban sprawl begins to make its way past beltways and into territory previously considered suburbia, enterprising companies are seeking to overhaul urban expanses by reimagining downtown spaces and shoring up existing infrastructure to breathe new life into urban areas. McGrail is a big proponent of urban redevelopment and cites major benefits to putting a new face on a crumbling or neglected neighborhood.
"Through redevelopment, previously vacant or neglected buildings vanish as modern edifices appear in their place, drawing people back to the area. Urban renewal also includes public improvements such as parking and utilities as cleaner, greener services edge out outdated utilities. Finally, incorporating new apartments organically into a site can draw in a new population of urban dwellers or provide updated living space for those already living in the area."
News Contact: Anna Steinbock, anna@exposeyourselfpr.com

Bully-Proof Your Kids for School
Dr. Ronda Beaman
Author and Professor
California Polytechnic University
The first day back at school is right around the corner, and while you're out rushing around ensuring that your kids have all the supplies they need for the new school year, it's equally important that you also equip them with the emotional tools they need to face the year.
"There's a lot of lip service paid to the notion that schools need stringent anti-bullying policies, and many districts across the country have implemented strong regulations designed to curb bullying behavior, but the truth of the matter is that bullies can be clever. The best thing you can do for your kids is to bully-proof them before they even set foot on a school bus this year. You can achieve this by using the five C’s of bully-proofing kids: communicating, confidence boosting, comprehending motives, circumventing and counteracting."
News Contact: Anna Steinbock, anna@exposeyourselfpr.com

Deferred Action for Childhood Arrivals
Andrea Ramos
Professor and Director of the Immigration Law Clinic
Southwestern Law School in Los Angeles
Ramos is available to comment on Deferred Action for Childhood Arrivals (DACA). Prior to joining Southwestern's faculty, she served on the staff of Public Counsel for 10 years, originally leading the School-Based Legal Assistance Program, then directing the Children's Rights Project. As directing attorney of the project, she represented children in Special Immigrant Juvenile cases, the Violence Against Women Act and U visa cases, and provided training and workshops to lawyers and social service providers. Professor Ramos established and directs Southwestern Law School’s Immigration Law Clinic, which began operation during the 2008-09 academic year.
"News of the implementation of DACA is welcome. Though the policy is temporary and provides limited relief, it opens the door to thousands of children and young adults who came to the U.S. at an early age. DACA allows youths to come out of the shadows and live their lives openly and with some sense of security. For young adults with college or other advanced degrees, it provides them with the opportunity to secure work, give back to the community and pursue their dreams. The program is a beacon of hope to the young undocumented population (often referred to as 'Dreamers') who have worked tirelessly to change immigration policy. Many brave young 'Dreamers' revealed their undocumented status and put themselves at risk in their fight for passage of immigration reform. DACA is the result of their hard work."
Expert Contact: avramos@swlaw.edu

***************

MEDIA JOBS:

Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

• Journalist, Multimedia - Sacramento, Calif.
• Online Editor/Producer - Washington, D.C.
• Anchor, Multimedia Journalist - Phoenix
• Assignment Editor/News Producer - NYC
• News Anchor/Producer/Reporter - Pocatello, Idaho

See more listings here.

********************

OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

• THE IMPORTANCE OF SOCIAL MEDIA IN THE U.S. PRESIDENTIAL ELECTION: ProfNet Editor Evelyn Tipacti shares stories about how social media will play a role in the 2012 presidential election: bit.ly/PwNio1

• GRAMMAR HAMMER: JULIA CHILD'S RECIPE FOR PARALLEL STRUCTURE: ProfNet Editor Grace Lavigne reviews the rules for parallel structure: bit.ly/O4o24O

• TOOL SPOTLIGHT: TWEETCHARTS.COM: ProfNet Editor Jason Hahn reviews a free tool that allows you to call up charts with data about hashtags, words/phrases, usernames or URLS on Twitter: bit.ly/RCDGem

Following is a roundup of 10 interesting PR- and media-related stories found online last week:

Five Reasons Why Talking Points Are Worth Using: Bullet-point documents with talking points are a staple of public relations, but clients sometimes try to reject them. The next time a client tries to push back against using talking points, PR agencies should consider these five reasons supporting their use: they help keep you on message, they help build consensus, they allow for multiple spokespeople, they help to maintain a consistent message over time and they allow you to practice for an interview. (PRBreakfastClub)

Seven Principles to Succeed in PR: Put aside talk of strategy, tactics, leads, conversions and sales for a minute, and consider the principles necessary to succeed in PR. Among the seven included on this list are: your word is everything; PR is a marathon, not a sprint; and it's OK to make mistakes. (Ragan.com)

Editors Expect Online and Social Responsibilities to Increase: According to a poll from Editor & Publisher and Ebyline, about three-quarters of editors expect their responsibilities for their online presence or social media to increase in the future. Original reporting, depth or subject expertise, and exclusivity or scoops were the top three "content success factors," according to editors. Search engine optimization, author byline or personal brand, and shareability or social media value were ranked as the least important factors. (Ebyline Blog)

The Washington Post's TruthTeller Project Aims for Real-Time Fact-Checking: The Washington Post's TruthTeller project has new life, thanks to funding from the Knight News Challenge's Prototype Fund. The project, which is working with less money than it requested, will be aiming to bring together technology and journalists to create real-time fact-checking. An example would be "a running stream alongside video of somebody talking," which could be used for the presidential debates. (Poynter)

Journalism Education Reform: Discussion about the possibility of journalism education reform is heating up. Topics of discussion include the need for more top professionals in journalism academia, the value of the research Ph.D., and the possibility of faculty being researchers and professionals. (Knight Foundation)

How to Tell if Your PR Needs a Reboot: Just because PR is ever changing doesn't mean PR pros don't fall into routine. Among the seven signs your PR plans have become stale and are in need of a reboot: you're relying on press releases without personal relationships and outreach; you only talk about yourself without any ties to trends or events; and you're not making new contacts. (Crenshaw Communications)

Five Reasons to Stick With Old-School PR: There's talk of social media replacing press releases, press conferences and in-person relationships. But this PR professional thinks otherwise: "To be sure, I’ve embraced social networking, geo-locating, and Instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations itself, the more I realize how much the old tried and true methods are the ones that continue to resonate and work." She offers her reasons why press releases, press conferences, key message development, eye-to-eye relationships and b-roll are still important. (JeffEsposito.com)

How and What Journalists Should Tweet: "No one cares what I have to say." "What should I tweet?" These are what journalists often say when learning Twitter. "My answer: Tweet about what you’re working on. And if no one cares about what you’re working on, find better stories or find another line of work." This helpful post discusses how journalists should tweet to converse with their community, tweet breaking news, tweet unfolding stories, live-tweet, crowdsource, tweet interesting things, tweet photos and tweet links. (The Buttry Diary)

Journalists vs. Curators: "We’re all in the same business in a way," said David Carr of The New York Times at South By Southwest this year. "Ours is supported by ads; theirs is supported by borrowing content from elsewhere. Both of them seem like fairly tenuous business models.” While journalists and curators both pull together relevant material from a range of sources, journalists actually create new material. Nevertheless, if you think these two groups are mutually exclusive, you should wake up. (Columbia Journalism Review)

Job Market for Journalism Graduates Improves: The annual journalism jobs survey from the University of George found that the job market for U.S. graduates from journalism and mass communications programs improved in 2011 and 2012. Salaries for graduates landing full-time jobs are up, but they just barely beat the rate of inflation. (JimRomenesko.com)

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