Following is a roundup of 10 interesting PR- and media-related stories found online last week:

Twitter Bans a Journalist Who Criticized NBC's Olympics Coverage and Shared an Email Address: Guy Adams, the Los Angeles Bureau chief for The Independent, took to Twitter to voice his displeasure with the way NBC was covering the Olympics. He went so far as to tweet the corporate email address of an NBC executive, and that's when Twitter suspended his account for violating its policy of sharing the "private and confidential information of others." NBC filed the complaint that got Adams' account suspended, a move that received much criticism. Twitter reinstated Adams' account about two days later, but it did little to address the bigger issues at hand. "The company has yet to properly address growing suspicions that its decision to suspend my account was motivated by a business relationship with NBC. The firms are running a cross-promotion throughout the Olympics. Was that why it chose to ignore its own rules?" (Village Voice, Deadspin, The Independent)

Twitter's Fail and the Economics of Trust: Twitter's suspension of Guy Adams' account could be a defining moment for the company for all the wrong reasons. The company has to learn what newspapers did when they began to accept advertising: "that when trust is your asset, you must run your service and your business according to principles of trust." Twitter needs a wall between itself and its sponsors, or else it will lose trust and value. (BuzzMachine)

The Internet and the Shortening Life Span of a Plagiarist: Jonah Lehrer's recent resignation from The New Yorker after admitting that he made up quotes from Bob Dylan in his recent book has an interesting side plot: "Is it possible that the lifespan of a plagiarist is getting shorter?" The Internet may be making it easier to bust these kinds of offenses quicker. We could be witnessing the beginning of a new era of fact-checking. (The Atlantic Wire)

PR Lessons From Plagiarism Scandals: The Jonah Lehrer scandal is just one of a series of recent transgressions committed by members of the media. In these incidents are lessons for PR professionals, including: tell your clients that the vetting process for reporting might not be as stringent as it used to be, younger reporters are being thrust into the spotlight earlier than before and expect more corrections. (PR Daily)

Public Relations Is About Human Relations, Not Fake Familiarity: It's apparent that public relations firms are spending plenty of time, money and resources on getting away from the "spray and pray" way of sending pitches in order to get better at knowing their target market. Nevertheless, pitches are worse than they were before. Pitches are now falling somewhere in between those two methods – a slightly personalized message from an individual that you don't know. "And so, it turns out that faking familiarity has an air of creepiness that is somewhat more disturbing than the spam that came before it." Social media is meant to be used to connect to other humans, not manipulate them. (Six Pixels of Separation – The Blog)

Five Ways to Tweet Breaking News: Tweeting news involves volume, frequency and serendipity. "The combo deals a particular blow, however, when your latest tweet contains your big, hot breaking story." So what's the best way to tweet big news in order to get the clicks and engagement you want? Here are five possible ways to go: 1) ALL-CAPS; 2) #ALL-CAPS; 3) classic; 4) no distinction; and 5) retweet another account dedicated to big, breaking news. (Mediabistro's 10,000 Words)

Ten Lessons From Two Years of Blogging: Brad Phillips, the man behind the Mr. Media Training blog, recently celebrated his site's second anniversary. He shared 10 lessons from his two years of blogging. They include: daily blogging makes your work-life balance difficult; the hard work begins after you've written the obvious posts; and some people will steal your content without attribution. (Mr. Media Training)

How Journalists Verify User-Generated Content and Info Found From Social Media: Nieman Reports recently included a cover package titled "Truth in the Age of Social Media," which focuses on the "craft of verification." Included in the story is input from Chris Hamilton, BBC's social media editor, who says while correspondents and producers are honing their verification skills, there will always be a place for verification specialists, if only for efficiency. (Poynter)

Five PR Lessons From the Chick-fil-A Crisis: When Chick-fil-A president and COO Dan Cathy made comments about the company's stance on gay marriage, he committed at least five cardinal PR sins. Among them were: if you don't want to see it, hear it or read it, don't say it; have internal and external brand ambassadors ready; and never surprise your employees. (Inc.com)

The Top 52 PR Pros on Twitter: This list of the top 52 PR professionals on Twitter is up-to-date and based on unscientific criteria, including: they must be active on Twitter for at least six months; they must participate in the conversation and offers/adds/shares value; and their primary job is public relations or communications. Included on the list (which is compiled in alphabetical order) are @allanschoenberg, @davesaunders, @keithtrivitt, @markwschaefer and @valeriesimon. (CloudSpark)

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