Following is a roundup of 10 interesting PR- and media-related stories found online last week:

Why Linking Is Good for Journalism: MG Siegler at TechCrunch has turned the spotlight back on two long-standing questions in the world of journalism: 1) Should outlets (like The Wall Street Journal) be obligated to mention who broke a piece of news? 2) Should outlets link to outside source of information? Here are four reasons why linking is good journalism: 1) honesty is good journalism, 2) transparency is good journalism, 3) attribution is good journalism and 4) context is good journalism. (The Buttry Diary, Wired.com)

Ninety-Two Ways to Get and Maximize Press Coverage: Simply put, here are 92 things to do in order to get and maximize press coverage. They are broken down into categories, including "Know Who You Are and What You Want," "Research (and Then Research Some More)," "Working the Phones," Use LinkedIn" and "Measure Results." Remember: "At the end of the day, it comes down to tenacity and not being afraid to ask for something." (SEOmoz)

PR Myths Dispelled by a Former Journalist: This former journalist debunks six misconceptions about PR professionals: 1) PR pros don't work hard; 2) PR pros don't have deadlines; 3) PR pros don't experience stress; 4) PR people don't know how to write; 5) PR pros couldn't cut it as journalists; and 6) PR is just spin. Regarding the last PR myth: "To the contrary, PR at its core is about getting newsworthy information to audiences, and working with the media to get the facts right and creating some balance where there is none." (PR Daily)

Bringing More Attention to the Civic Value of Journalism: What emerging technology or digital trend will have a significant impact on journalism in the year or two ahead? To answer this question, an illustration comparing a library with a Buddhist temple is used. "It's an experience that will have a significant impact on journalism. That experience will be enabled by technology, true, but that's not what people will remember or why they'll get hooked." (PBS MediaShift Idea Lab)

Tips for Breaking Into Journalism: If you're looking to break into the world of journalism, take a look at what these top writers from across the pond have to share about their experiences. Among the tips offered are to pick up the phone and make a call, keep an outside option, and become an expert in something. (The Guardian)

How to Take Your Pitches to the Next Level: Pinterest, Facebook, Instagram, YouTube and UStream are new platforms public relations professionals can use to improve their pitches. But these tools don't obviate the need for relevancy. (American Express OPEN Forum)

Seven Common Press Release Mistakes to Avoid: Though press releases are "straightforward, factual and objective," they're not always easy to write, especially if you're used to writing content like advertisements and fiction. Here are seven common mistake that are made, along with tips on how to avoid them: 1) errors, 2) not being newsworthy, 3) being overly promotional, 4) writing in the first and second person, 5) forgetting your contact information, 6) writing a boring headline or title, and 7) not having a call to action. (PR In Your Pajamas)

Why PR Pros Will Love Facebook Timeline for Brands: PR professionals should be eager to take advantage of Facebook Timeline for brands. Four ways to use Timeline for brand storytelling are: 1) establish history and heritage, 2) signal expansion and growth, 3) share awards and accolades, and 4) build a community of enthusiasts. (Mediabistro's PRNewser)

Newspapers on Pinterest: Here's a growing list of newspapers in the U.S., Canada and the U.K. that have Pinterest accounts. You can take a look at how each paper uses their accounts. For instance, while the Des Moines Register has created separate boards based on local categories (e.g., "Iowa food," "Weddings in Iowa," "Unique Iowa"), NYDailyNews.com has created separate boards based on events/trends (e.g., "Academy Awards 2012," "Lin-satiable for Jeremy Lin," "Gary Carter, Remembered"). (Newspapers on Pinterest)

Tips for Journalists: Countering Misinformation: "Citizens and journalists alike are concerned that the prevalence of misinformation in our politics may pollute democratic discourse, make it more difficult for citizens to cast informed votes, and limit their ability to participate meaningfully in public debate." Among the nine tips for journalists offered here are to get the story right the first time, beware of making the problem worse, avoid negations and use graphics where appropriate. (Columbia Journalism Review)

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