Following is a roundup of 10 interesting PR- and media-related stories found online last week:
Where to Find Good News Online: The Huffington Post recently unveiled its Good News section, "a public bet that people will click and read articles online that don’t include sex, violence or celebrities." If you've got a hankering more of this type of "good news," check out sites like DailyGood, Gimundo and Good News Network, among others. (Mediabistro's 10,000 Words)
Six Ways PR Flacks Anger Journalists: "PR flacks are a necessary evil in the world of journalism. They are the gatekeepers to public officials, business leaders, and celebrities." These PR flacks make journalists' lives harder in six ways: 1) they don't understand deadlines, 2) they send worthless press releases, 3) they alert journalists to press events at the last minute, 4) they forbid interaction between a journalist and their employer, 5) they tell journalists how to write a story, and 6) they consider journalists as their peers. (Stuff Journalists Like)
Is HDR Appropriate for Photojournalism?: A front-page photo of a bridge has some people in the photojournalism industry talking. The Washington Post used a high-dynamic-range (HDR) photo and noted in the caption that it was "a composite created by taking several photos and combining them with computer software to transcend the visual limitations of standard photography." The president of the National Press of Photographers Association said "HDR is not appropriate for documentary photojournalism." He also said that by doing this, The Washington Post created an image that doesn't exist. The paper published a response. (PetaPixel)
Radiolab: Where Web Journalism Is Headed: WNYC's Radiolab is influencing the next generation of radio producers. It has a conversational tone and relaxed approach to complex issues, along with hybrid production qualities. This is where Web journalism is headed: "expect less pretension to authority, greater understanding of one's nodeness, but greater respect for the production culture of the pre-web era." (The Atlantic)
Contracompetitive Timing for Retweets, 'Likes,' Comments and Clicks: Dan Zarrella has done some research and has found that off-peak hours and days are the best times to publish new content. "It’s like when you’re at a noisy party and it’s hard to hear the person talking to you 2 feet away, but suddenly you say something awkward and the room quiets down. Now everyone can hear you. The same is true with the internet." He put together an infographic to illustrate this finding. (Dan Zarrella)
The Top 100 Public Relations Experts to Follow on Twitter: Simply put, here's a list of the top 100 PR experts and organizations to follow on Twitter this month. The top five on the list are BP Public Relations, Bill Stoller, Lee Odden, Mark Ragan and Roger S. Johnson. (EvanCarmichael.com)
Five Tips for PR Pros Who Reach out to Bloggers: Brands and public relations professionals are turning to blogs for exposure for their products and clients. Here are five tips for PR pros who reach out to bloggers: 1) do your research and know whom you are targeting; 2) be friendly and put some personality into your pitches; 3) don't just send a press release; 4) send tailored pitches; and 5) reach out via social media outlets. (We Blog Better)
Five Interview Mistakes That Drive Journalists Crazy: What do journalists look for when they interview someone for an article, case study, etc.? "At the end of the day, you want an article or blog post that makes you and your company, product or service look good. But we’re the gatekeepers." To help public relations professionals in their approach to journalists, here are five things for PR pros to avoid: 1) not knowing what you're talking about, 2) being unprepared, 3) not talking like a real person, 4) not realizing an interview is a two-way conversation, and 5) spinning and shilling. (Marketingsherpa Blog)
The Majority of Media Relations Efforts Hurt More Than They Help: While some PR professionals are great, the majority commit three big mistakes: 1) they focus on the numbers more than the relationships, 2) they write terrible press releases and 3) they don't represent their companies well. (Harvard Business Review)
Publishers Will Be Data-Driven in 2012: The news industry has been criticized for not adapting their business models to a new Web-first world, but that's not what's really going on. Publishers just haven't had their tool belts updated. In 2012, publishers will get access to sophisticated technologies built for their needs. Technology vendors will see the opportunity and address publishers' specific needs. "The result will be great news for a publishing industry that has been stunted by poor tools for too long." (PBS MediaShift)