Following is a roundup of 10 interesting PR- and media-related stories found online last week:

PR for a Mobile World: PR practitioners have fallen behind when it comes to adapting to this "24/7 always-on, mobile world." They still send news releases according to their schedule and timing, when they should be doing so according to the media's schedule and timing. With reporters working from just about everywhere at any time, content must be optimized for their mobile devices. Among the ways to do this are to optimize your site for mobile search engines and viewing, monitor keywords and phrases on Twitter, and create a mobile app with a feed of content. (Fast Company)

The False Intimacy of Social Media: Social media has "eroded boundaries that once separated journalists from their sources and subject matter -- helping foster a false sense of familiarity that, if you listen carefully during press junkets and conference calls, has oozed its way into the dialogue." This is especially noticeable when it comes to interactions between the entertainment press and their subjects. (Variety)

How Freelancers Shouldn't Pitch Their Stories to Editors: Here are seven editors sharing their advice on how freelance writers shouldn't pitch their stories. Among the takeaways are: pitch by email, not by phone; pitch a story, not a topic; there is such a thing as being too persistent; and trust your story rather than your laurels. (The Open Notebook)

Ten Fact-Checking Tips for Copy Editors: Copy editors must check facts, even if newsrooms are strapped for time these days. Inaccuracy in a published piece hurts everyone's credibility. Here are ten fact-checking tips for copy editors, covering issues like dates, names of well-known people, arithmetic and recent events. (The Grammar Guide -- American Copy Editors Society)

The New York Times Raises Its Daily Price to $2.50: The New York Times raised its daily newsstand price to $2.50 last week, up from $2.00. Adjusting for inflation, an issue of The New York Times in 1890 would cost a quarter today. So is the paper worth 10 times more than it was back then? Should it cost that much more? "In their day -- a century ago -- newspapers found new ways to exploit scale. Today, net companies exploit scale in new ways. Google, Facebook, and Twitter are the penny press of today. Only they cost even less." (BuzzMachine)

Five Must-Read Books About the Public Relations Industry: If you resolved to read up on the PR industry this year, this list of five must-read books will help: 1) "Measure What Matters"; 2) "Public Relations: A Managerial Perspective"; 3) "The Public Relations Handbook"; 4) "PR Today: The Authoritative Guide to Public Relations"; and 5) "The Business of Influence: Reframing Marketing and PR for the Digital Age." (PR Daily)

Fact-Checking Mixed With Humor: Flackcheck.org is a new nonpartisan, nonprofit fact-checking website "with the goal of encouraging journalists and the public to be more vigilant in truth-squadding misleading political ads and candidates’ statements." The site is described as a "playful sibling" to Factcheck.org. Flackcheck.org will use games and humor to compel people to question the political information they read and hear, and to read journalism from serious news sources. (The Washington Post)

Twenty-Nine News Organizations Launch NewsRight: The Associated Press is joined by 28 other news organizations in the launch of NewsRight, a freestanding company with the goal of making it easier for publishers to license, track and collect royalties from their online content. NewsRight is a response to the "imperfection in the marketplace," or the unresolved tension between traditional news organizations and aggregators, bloggers and scrapers. (Poynter, Nieman Journalism Lab)

Five Bad Habits a Good PR Pro Won't Break This Year: Some of the most defining characteristics of a successful PR pro might be called "bad habits." These include inconsistency, multiple personalities, impulsiveness, humbleness and nerdiness. These traits might actually come in handy in the PR world. (Lewis PR)

Is Flirting a Journalism Tool?: In the U.K., police officers have been warned to beware flirting journalists, who may use their charm to draw out information from sources. A former parliamentary commissioner for standards issued a report aiming to clean up the relationship between the police force and the media. "Under the heading 'ten tactics used by some in the media - beware,' it states: 'Flirting. Often interlinked with alcohol. Designed to get you to drop your defences and say far more than you intended. Be careful.'" (BBC News)