Title
Principal and Co-founder
Job Responsibility
PR Firm Owner
Organization
InkHouse Media + Marketing
Organization Web Site
www.inkhouse.net
Institution Type
Public Relations Agencies
PR Newswire Member Account #
931310
Would you like all contact to be directed to your PR Representative?
No
Please list your areas of Expertise
Public relations, social media
Summarize your expertise in greater detail
Beth has spent the last 12 years at the forefront of public relation's evolution. As the media industry works to reinvent itself, public relations is changing by the day. Tactics must evolve to embrace the Twitters of tomorrow, yet some tenets remain true. Beth believes that successful PR campaigns hinge on creativity, clear and concise messaging, and a tireless focus on the importance of relationships - media and bloggers must be just as important as clients.
She cut her teeth in PR at Schwartz Communications working with the start-up stars of the Internet bubble, back when pitching a stock's hourly price hikes on IPO day was starting to get boring. Four years later at Charles River Ventures, she helped create media luminaries out of the VC rainmakers of the time, while launching some of the firm's portfolio companies to fame of their own. Just before co-founder Meg O'Leary convinced her to quit her job to start InkHouse, Beth was vice president, public relations at The Castle Group. At Castle, she oversaw flagship accounts such as eons (Jeff Taylor of Monster.com's social network for baby boomers), Atlas Venture, the Law School at The Ohio State University, Ropes & Gray, and many more.
Beth lives in Brookline, Massachusetts with her husband, daughter and snorty French bulldog. She spent four cold years at Syracuse University where she earned a degree in public relations from the S.I. Newhouse School of Public Communications.
http://www.inkhouse.net/in...
Books & Articles Published
Syndicated blog to Business Insider, http://www.businessinsider... Featured on Alltop PR, published through Social Media Today
Awards, Associations & Memberships
Public Relations Society of America (PRSA)
Media Experience
Quoted in Associated Press and multiple PR trades regarding PR and social media.
Educational Background
B.S. from the S.I. Newhouse School of Communications at Syracuse University
Office Address 1
221 Crescent Street
Office Address 2
Suite 301
City
Waltham
Zip/Postal Code
MA
Country
US
State
MA
Office Phone
781-791-4552
Show My Contact Details To
ProfNet Connect Members
Twitter Handle (e.g., @profnet)
@bamonaghan