Everyone understands the desire to ask to approve a quote. We’ve seen the perils of misused quotes and statistics all too often in this year’s presidential race. However, most of us aren’t running for public office, and in journalism, unlike the creative halls of political campaign ad execs, the truth is the ultimate goal. In fact, reputable reporters follow the Society of Professional Journalists Code of Ethics.
Asking to approve a quote can do more damage than good. In most cases, if you ask to approve a quote, you’re insulting the reporter. She’ll think you either doubt her ability to capture your words accurately, or that you don’t trust her ethics. Regardless, this kind of insult is often the beginning of the end of that particular media relationship. And the only way to have good PR is to have good media relationships.
So if you would like to avoid angering reporters, there are some effective approaches that will reduce the likelihood of a misquote and preserve your good media relationships.
First, know who you are talking to. A columnist is very different from a news reporter. Columnists by nature include their own opinions, and as PR people, it’s our job to help spokespeople understand the perspectives of the reporters interviewing them.
Practice. We need to work with spokespeople to ensure that they can nail their talking points. All too often, a spokesperson who wants to see quotes after the fact is more afraid about what he actually said that a reporter’s ability to report it accurately. In other words, the spokesperson wants to provide the quote he wishes he spoke. Well-trained and practiced spokespeople rarely get misquoted.
Of course, there are situations when you suspect that the reporter did not fully understand your points. Follow up. After the interview, draft a few bullets that clearly and concisely summarize your points and send them to the reporter.
Finally, thanks to the round-the-clock news cycle and online media, PR people and their spokespeople have the unique opportunity to provide canned quotes. At InkHouse, we do this most frequently in response to breaking news – such as the iPhone 5/iOS 6 launch this week. Reporters are working quickly to file stories on these events and need experts to quote. If you provide a written quote at just the right time, with just the right unique perspective, chances are fairly good that you’ll be quoted, word for word.
Gaining coverage in a media outlet comes with the inherent risk of being misquoted. I consider it the opportunity cost for gaining media coverage. If you are misquoted, and there are gross factual errors, you can always request a correction. In today’s digital world, those are usually minutes away.
A career in PR is one part anxiety and one part triumph. The anxiety stems from a lack of control – at the heart of PR is a mandate to convince someone else to do something we desire. We must convince clients to agree with our recommendations, and then convince reporters that the news/point of view we’re pitching is relevant and worthy of coverage.
The convincing is the hard part. People come into the world with an innate aversion to being convinced. They feel the slightest push and they instinctively push back. However, good PR people overcome this many times each day through the power of persuasion, which hinges on a fundamental understanding of the tired, yet true adage, “perception is reality.”
How do these people persuade? They consider this question on an almost hourly basis: What is the perspective of the person I am trying to reach?
It’s that simple. If you can fully consider and adjust based on the other person’s point of view, you will be more successful in meetings, pitching the press, and interactions with your coworkers.
Of course, this is not as easy as I am making it sound. In PR, some of the things that make us good at our jobs (being fast on our feet, quick with new ideas, and talkative conversationalists) work against us when we’re trying to understand and hear someone else’s perspective.
It is possible, though. Following are some tips that I’ve captured from watching others do them well:
Be confident. OnMad Men’s “Episode 9: Dark Shadows” this season, Don Draper goes to a pitch with two concepts and leaves one (Ginsberg’s) in the taxi. His rationale? He never goes in with two concepts because it makes them both seem weak. Present your best possible pitch, and in the words of one of my favorite VCs, “It’s just as important to be convincing as it is to be right.”
Know how to bend gracefully. You went in confidently, but the reporter/client/prospect hated your idea. Now what? Have the grace to bend with confidence. If you slink away, you are proving that you weren’t smart enough to have a seat at that particular table. Being able to think on your feet, adjust your perspective in response to someone else’s input, and come back with something refined, or entirely new, is a crucial skill. It’s one that can earn you a lot of respect as well.
Really listen. If you are busy formulating your responsewhile the other person is speaking, you aren’t listening. Listening requires focus, being fully present. And focus leads to a more thoughtful response that addresses the important nuances that often matter the most.
Become comfortable with silence. If you find yourself jumping to speak and then berating yourself later for rambling and forgetting your key points, stop. In his new book, This is How, Augusten Burroughs writes, “Think out loud, but don’t babble. Babbling is a form of insecurity and anxiety. It’s an intolerance for space, silence. Never be afraid of space or silence. They are merely the cool side of the pillow during interactions: a refreshing mental nap.”
Be yourself. Yes, that again. Authenticity conveys confidence. Your boss can coach you by giving you her words and points to make in an important meeting or pitch to the media, but if you try to mimic your boss, you will fail. Make them your own. Express them in your own tone, style, and words.
Don’t argue. Cultivate the judgment to understand when an idea or recommendation can be salvaged through adjustment and when it should be dropped completely and immediately. Once one side of the discussion digs in on his or her point of view, it’s over. By digging into the deep grooves of your own stance, you will only make the situation worse. Your audience’s perception is your reality.
There. I said it. The in-person media tour is dead. In the 1990s, “desk-side” briefings reigned. We regularly tracked executives’ travel schedules and lined up press meetings in New York, San Francisco and Boston, often with five or six each day. These often took place months in advance of an announcement, back when lead times for some print publications that published on a monthly schedule were as long as six, or even eight months.
Today, the technology world often works on deadlines of a few minutes. We’ve heard stories of stressed out bloggers, working around the clock to keep pace with their ambitious competitors, and then suffering heart attacks. I understand how this could happen. Often, if we have set an embargo for 8:00 a.m. ET, we’ll see a number of bloggers post their pieces at 7:58 a.m. ET just so they can say they were first, and to inch their way up in the search results. Embargoes, of course, are an entirely other issue (for more, read: The Embargo Lives, for Now).
As online media has quickened the pace of reporting, so too has the pace of PR increased. When just two or three years ago, we’d schedule quick 5-10 minute calls to provide quotes about breaking news to the press, today, now we frequently respond electronically, writing quotes and sending them in, often with a deadline of an hour to meet the reporter’s shortened deadlines. Reporters simply don’t have time to take the call. While they are writing their articles, we’re working on a quote that they can drop in at the last minute before pushing the story live. This does not mean that we won’t try and be opportunistic to schedule meetings around clients’ travel schedules – a good angle or a unique point of view always has potential to break through this clutter.
However, in general, all of this illuminates the way in which time has become a precious resource in the wake of constantly breaking news. Lunch breaks are a thing of the past, and office hours don’t exist. Reporters don’t have time to take an in-person meeting when a 20-minute call or an email interview will do. Likewise, they don’t have time to break away from their computers to attend events. We rarely, if ever, recommend scheduling an event just for the media. There are lots of good reasons to host in-person events, but you should consider media attendance an unexpected bonus if it happens.
There is good news for PR. The opportunities for inclusion in these short lead-time stories are numerous. We should stop lamenting the days when we could develop face-to-face relationships because they are, unfortunately, coming to a fast close. Relationships are still critical, and the way we can best foster them is through responsiveness and transparency. Following are a few tips from our experience here at InkHouse:
Be fast. Get back to reporters within five or 10 minutes for proactive requests for comment.
Be gracious. Don’t complain about short deadlines – we are living in the world of the press, and if we want to be included, we have to play by their rules and realities.
Respond quickly. If you have an opinion about a story that happened this morning, tell your PR people within minutes. Once the story breaks, it will be over within the hour. You can get ahead of this by identifying the types of news stories on which you’d like to comment in advance, and even preparing broad points of view to fuel the PR engine.
Be compelling and unique. If your point of view is exactly the same as everyone else’s, it’s likely to get cut.
Be helpful. If a reporter comes to you for commentary and the request is either outside of your specific area of expertise or irrelevant for your business, don’t ignore it. Respond, if you can, or try and help them find another resource. They’ll remember the next time. I believe in karma.
As in life, PR lives in shades of gray, so there are exceptions to my black and white perspective. For example, I’m fairly certain that people such as Bill Gates, Richard Branson and Al Gore could easily book an in-person meeting about virtually anything (or nothing) with almost any relevant reporter of their choosing. We also secure in-person meetings for the top executives at our Fortune 500 and high-profile venture capital clients. Additionally, if you have a major launch and happen to be in the same city as the beat reporter who always covers your news, chances are fairly good that you could book a meeting.
For the rest of us though, there is reality. You have to accept the reality of who you are, and adjust your expectations accordingly. Just because I love singing in the car and my three-year-old thinks I’m good does not mean I’ll be the next Adele, no matter how badly I believe I deserve it.
How you say it is just as important as what you say. The good news: reaching your target audience used to be a lot more difficult before the days of social media and online news. The bad news: getting attention used to be a lot easier.
If you long for the good old days of reading the morning paper over a cup of coffee and coming home to the evening news, still wondering what happened in the world today, I have bad news. Now we have RSS feeds, Twitter, Facebook, Google+, Pinterest, Flipboard, Google News, Yahoo News, and every blog and media site out there, not to mention thousands of cable TV channels all bombarding your audience with information. I found out about the Japan tsunami before I turned on a computer or a TV because #Japan was trending on Twitter.
Breaking through this clutter of messages and channels is PR’s job. The how involves a great many tactics that I won’t get into here. However, it starts with two must-haves. First, you must have a unique point of view that is anchored in something more authoritative than your own whims. Then you have to tell it in a way that is compelling.
A unique point of view. Your point of view is not about your product. It should lead back to your product or service, but it has to be about something bigger and more meaningful to your audience than you. This viewpoint must be relevant enough to be part of your industry’s conversations, yet differentiated enough to emerge into full view. It’s not enough to have a compelling point of view though. Just thinking something will only get your friends and family to listen (maybe). It must be rooted in authority – third party research, proprietary data, or unique expertise.
Telling it well. How you communicate your point of view is just as important as the viewpoint itself. For example, NPR aired a piece recently that looked at the issue of humor in politics. It cited an example in which President Obama, who you’d think would get attention for virtually anything he says, has been talking about how his views on immigration differ from Republicans’ for quite some time. However, what broke through was this quote:
“They said we needed to triple border control,” said Obama. “Well now they’re gonna say we need to quadruple the border patrol. Or they’ll want a higher fence. Maybe they’ll need a moat. Maybe they’ll want alligators in the moat!”
The alligator joke was the tipping point that finally drove full-blown media coverage. And in a less high profile example, Larry Greenemeier, technology editor for Scientific American, tweeted this press release headline:
It usually begins with the written word though – a press release, blog post, Web copy, you name it. I don’t want you to change your company culture to get headlines. You must be yourself. Authenticity is the secret handshake for entrance into social circles. But make sure that you are unique and authoritative. Above all, if you’re not a natural comedian, make sure you’re something other than “best in breed,” “next generation” or “leading edge.” If you need help, check out Samantha McGarry’s (@samanthamcgarry) post on words we recommend retiring.
As part of an industry that counts written and verbal communications as an art, I think about concise, clear and compelling communications often. Back in 1995, I was taking a required English literature course at Syracuse University. In the first class, the professor looked up from his yellowed and tattered teaching notes that clung together with the help of scotch tape, and said, “Women use more punctuation in their writing because they cannot express themselves as well as men.”
I dropped the class. However, annoyingly, his words creep back to me every time I am motivated to employ a smiley face in an email or social media update to better convey my meaning. I regularly make resolutions to eliminate emoticons and extraneous exclamation marks from my communications, yet find myself reaching for them nonetheless.
What should we do? As in most things, I think a careful balance is in order. Yes, emoticons can become a crutch, but only if we let them. A smiley face is often warranted in an age of rampant sarcasm that isn’t clear in written communications. However, maybe we just need to try harder.
Leslie Lee wrote a great piece, “Punctuation, Social Media, and Evolving Rules of Communication,” that examined this issue and how Twitter could actually make us better writers. I believe it can. Personally, I love Creative Nonfiction’s #cnftweet contest that seeks tiny truths in 120 characters each day (check out @cnfonline for details). It’s a great way to force the creative process – in brief.
So if we find ourselves slipping away from the lovely art of crafting brief yet compelling communications in favor of silly faces, perhaps we should pause and think twice. I am first in line. And if that doesn’t work, I will happily give up the smiley face in favor of the snark (also known as the “Percontation Point” and the “Irony Mark”), which is a lost punctuation mark that conveys sarcasm.
BuzzFeed has a handy link to 14 Punctuation Marks That You Never Knew Existed. I am committed to finding the right words to convey my meaning, and will think again each time I type a smiley face in place of words. But I won’t object to bringing these cool punctuation marks into common usage either.
A few months ago I wrote a post about the 33 Signs You Work in PR. Thinking more seriously about the traits that make PR people successful, and setting aside the requisite multitasking, to-do-list-junkie characteristics, two come to the forefront: confidence and empathy.
A venture capitalist I know once jokingly said that, “It’s more important to be convincing than right.” Unfortunately, this is true in many circumstances in life and at work. Think of it this way—if you see a woman in a dress so low-cut that it requires fashion tape, and so short that you’re nervous for her every time she leans forward, coupled with stiletto heels that have a 99 percent chance of causing an ankle break—you will think one of two things. If she’s moving about the room as if she wears that every day, you will perhaps think, “Good for her if she can pull that off.” On the other hand, if she is hunched over, crossing her arms to cover the low neckline and wobbling on her heels, you will probably think, “That woman has no business wearing that ridiculous outfit.” The difference is the woman’s confidence, whether the attire was the right choice or not. Or as Coco Channel put it, “Look for the woman in the dress. If there is no woman, there is no dress.”
So what does confidence give you in PR? Mark Ragan did a video interview with The New York Times’ David Pogue about good and bad PR pitches. In it, Pogue recounted a pitch that stood out (and he responded to) because it lacked the desperation that can seep into pitches under high pressure. Pogue noted that the PR person was simply offering up his best pitch for consideration.
The pitch went like this, “My client has a laptop that you can drop from six feet to concrete, you can run it through the dishwasher, and you can bake it in the oven at 400 degrees and it comes out smiling. Would you be interested?”
Confidence breeds a slew of qualities that are critical to PR:
Good first impressions. We have 30 seconds on the phone, or two sentences in a written pitch to get a reporter interested. Confidence oozes from verbal and written words alike, and works best when combined with creativity and research. Likewise, the PR business is made and broken by relationships with our clients.
Thick skin. Knowing when to take something to heart and when to let it go is essential for sanity in the PR world. We sit in the middle of two constituents whose goals are not always aligned: the media and our clients. Finding the common ground that creates successful outcomes for both requires an ability to handle discord well.
Authenticity. As I wrote in The Art of Pitching the Media, if you’re not yourself, you lose. Confidence provides the foundation for a comfort level with who you are, and makes it possible to use your own assets to fuel success.
Courage. In a desire to be liked and maintain agreeable client relationships, it can be easier to say yes than to have the courage to say no when you know a proposed strategy won’t work, and to stand behind recommendations in the face of tough scrutiny. Courage provides the power to stand by our strategies when we know they will produce the best results.
Honesty. Finally, a lack of confidence has a bad habit of leading to dishonesty. As all PR people know, the defining tenet of crisis communications is to tell it all, truthfully, and tell it now. Confidence enables PR people to practice this in smaller ways every day—by owning their mistakes so they can move on before they balloon into something much larger.
In his novel, By Nightfall, Michael Cunningham writes of his main character: “You are guilty not of the epic transgressions but the tiny crimes. You have failed in the most base and human of ways—you have not imagined the lives of others.”
Why do PR people need to imagine the lives of others? Our careers will be short-lived if we don’t. Success in media relations is contingent on a compelling story, delivered in the right way. The delivery must be informed by imagining what it would be like to be the reporters on the receiving end. What do they write about? Which angles have they covered in the past? How is mine different? What are their days like? Is it best to reach them in the morning or afternoon?
In the PR agency world, it’s the same with clients. Doing good work is table stakes. If we don’t do good work, we should be fired. However, when good work is not coupled with good people skills, agency-client relationships often fail. It is the agency team’s job to imagine what it is like to be each client. What pressures do they face internally, from the board, from competitors, others? What else do they have going on? Is PR central to their role or tangential? And how can we adjust our procedures to map them to each client?
However, I believe that confidence and empathy cannot exist in silos—they work best in combination. Without empathy, confidence often leaps toward cockiness. And without confidence, empathy wants to slide into meekness.
However, unless you are a member of the very small Apple/Google/Facebook/Amazon club, the big-bang product launch as marker for future success is quickly being written into the history books. Often, the product launch in and of itself it not news. What comes afterward is the fuel that drives user interest, and therefore media interest. The launch is simply the first step in a long journey to broad adoption that rarely, if ever, happens on launch day.
Consider Pinterest. Unless you’ve been living on a remote island without access to the Internet, you have heard of it. In fact, it’s been the predominant topic in my Twitter stream for the past two weeks. But did you know that Pinterest launched in closed beta in March 2010? And that it had one piece of media coverage (in the Gather Celebs News Channel), for the entire year? It was the same story for most of 2011 as well.
Then, in August, Harry McCracken at Time Magazine named Pinterest as one of the “50 Best Websites of 2011.” That same month, Pinterest’s iPhone app launched. These two events seem to have kicked off a mild media interest in Pinterest – a Google news search turned up roughly 40 articles between July and November 2011.
In December 2011, more than a year and a half after its initial launch, Pinterest found its watershed moment. Still an invitation-only site, Pinterest was the lucky beneficiary of a report from Hitwise. The VentureBeat story on this news noted that, “…Pinterest saw 31,788,893 total visits in November, according to Hitwise data shared with VentureBeat. Better still, that figure puts the site ahead of Google+ (31,748,905) and Tumblr (25,716,031) in terms of total web visitors.” Also in December, Pinterest won the “New Startup of 2011” Crunchie award.
What happened next? In January 2012 Pinterest catapulted into the minds of consumers everywhere, seemingly overnight, with 2,200 Google news results in that month, and so far in February, they are at 2,260 (as of 2/11 at 8:55 a.m.).
The interesting thing about Pinterest is that it does not appear to be trying to get media attention. Could they have received more media coverage in 2010 and 2011 prior to December? Absolutely! Perhaps their watershed moment could have come more quickly, but we will never know. The point is that the watershed was NOT the product launch. Far from it.
A successful product launch is merely the first step in a long journey to broad adoption. You might get great media coverage on your launch, and you might not. The odds are more likely that your product launch will not be a major news maker. Instead, you must use it as a launching pad for a lot of hard work that creates regular awareness, both on the product side and the communications side. So what comes after the launch?
Making the product better. It must be addictive. Media coverage and social chatter alone can only bring people to your offering. You must give them a reason to come back, and a reason to share it.
Points of interest. Tell your audience what is interesting. Do you have some interesting data coming out of your offering? Do you have some interesting users? Humanize the story and show why it’s different and interesting.
Third-party validation. Other leaders must validate what you are doing. It’s not enough that you think it’s cool – Pinterest’s inclusion in the January Facebook app announcement is a great example of how to let someone else (someone with authority) say you are cool.
Demonstrate traction. This is the hardest piece, of course. To demonstrate traction, you must have traction. Hitting 100k visitors is not interesting; 1 million is getting boring for the press, too. So what to do? Create a benchmark in your space. You might not be the next Pinterest, but you might be the leader in your space with the most traffic, users, etc. Numbers only mean something when you can provide a point of reference, so do the work for the press and show them why your numbers matter.
Now, you just have to keep beating the drum until you reach the watershed moment.
Last month, I contributed an article to PR News titled, “How PR Can Feed the Data Journalism Pipeline,” which is an important topic that can lead to huge PR success. Following are a few key takeaways from the piece (click on the link above to read it in its entirety):
Data journalism from a PR perspective is mining a company’s proprietary data, or conducting third party research, to illuminate a unique insight into its market. It has the potential to fuel the entire PR pipeline. However, not every piece of data is going to catapult a company to “The Today Show” or USA Today. The keys to success lie in the data itself and the creative presentation of that data. A successful data journalism initiative hinges on the following:
Valid data. The data must come from a company’s proprietary data set, or from a respected third party data provider.
Unique insight. If it’s already been done, your data may fall flat.
Broad implications. If you want to broaden your story to the business and or consumer press, think about what data points will resonate. USA Today will not care about the percentage of server failures last year. They will care about how many people lost access to their mobile devices.
Repeatable model. To sustain interest, your data must be repeatable and show change over time.
Some examples of InkHouse client campaigns that have worked well include and have garnered broad coverage in outlets ranging from TechCrunch, to “The Today Show,” Huffington Post, and USA Today (just to name a few!):
Given the choice between helping a client compose messages about reports of his private equity work or his infidelity, I would choose private equity every time.
Occupy Wall Street and tepid improvements in the unemployment figures ushered in this very strange Republican Primary season. In this kind of tumultuous environment, swings of passion and loyalty are more than possible given the right message delivered to the right audience.
Enter South Carolina. In the days leading up to the Republican Primary this past Saturday, two things happened: Mitt Romney refused to disclose his tax returns (he is now planning to release them tomorrow), and Marianne Romney, Gingrich’s second wife, appeared on ABC claiming that he asked for an “open marriage.” I thought Gingrich was done.
On the contrary, Romney appears to be losing ground due in large part to a successful wielding of the class warfare weapon by the Gingrich campaign. How did this happen? It is primarily a game of who can retrofit his message to appeal to a passionate, yet unconvinced Republican electorate.
In this strange turn of events that has unseated Romney as the inevitable nominee, private equity (along with the elite 1%) is on trial. Private equity is a complicated industry that requires a long-term view of job creation — something that Romney does not have the luxury of explaining in media sound bites. In a highly simplified nutshell, the goal of many private equity transactions is to restructure a company to make it more profitable, which often means layoffs in the near-term, but more jobs in the long-term once the company becomes profitable. Without an easy way to explain this evolution, the industry has been positioned as one led by wealthy bankers and greedy CEOs (all part of the 1%) who are engaged in an elitist game of greed.
The problem? The electorate wants jobs NOW. Therefore, Romney is left to higher-level notions of defending “free enterprise,” such as this quote from an ABC News report on his concession speech in South Carolina:
“When my opponents attack success and free enterprise, they’re not only attacking me, they’re attacking every person who dreams of a better future, he’s attacking you. I will support you. I will help you have a better future.” This phrase is fairly meaningless unless you understand the role of private equity to begin with.
On the other hand, Gingrich’s answers about his infidelity, while punctuated by angry barbs targeted at the news media, are pitch-perfect and capitalize on a growing distrust of the media. The quote I’ve read and heard most often in the past few days is this one:
“Callista and I have a wonderful relationship. We knew we’d get beaten up. We knew we’d get lied about. We knew we’d get smeared. We knew there would be nasty attack ads. And we decided the country was worth the pain.”
As we look toward Florida, Romney is refining his Gingrich attack rhetoric. According to a story in The Wall Street Journal, he told FOX News on Sunday:
“I don’t think that the people of this country are going to choose as the next president of the United States a person who spent 40 years in Washington as a congressman and a lobbyist.”
I am not a political strategist, but this is a fascinating exercise in real-time message development that will be studied for years to come. I’ll be watching to see how the unique electorate of Florida changes both campaigns in the coming week.
I was thrilled to see Sarah Lacy launch PandoDaily today. We, at InkHouse, have been following Sarah from the business journals of the Valley to BusinessWeek to TechCrunch (as well as her book writing along the way) and are thrilled to see her launching her own venture. Since I read the rumors last month, I’ve been eager to see the official launch. Read Lacy’s post about why she started PandoDaily for the full story, but here are the important takeaways for PR people:
The focus is startups. Lacy’s goal is “To be the site-of-record for that startup root-system and everything that springs up from it, cycle-after-cycle.”
There will be three full-time writers. Two are yet-to-be-named, and the other is Trevor Gilbert.
Lacy is banning writers from investing in startups. I’ve written about the issue of conflicts of interest and recommend that you always consider the source. I believe that Lacy’s approach is the right one. As she wrote, “I won’t be investing directly in startups, nor will the staff-writers of PandoDaily. But we have plenty of contributors and opinion columnists who do, because frequently those people are informed enough to write the best stuff.”
Embargoes have become the bane of PR and journalists’ lives alike. It’s been a sticky subject, beginning back in 2008 when Michael Arrington famously announced that TechCrunch would not honor embargoes. We are thrilled to see that Lacy is taking another route. On how PandoDaily will operate:
They will honor embargoes. An important note about coverage from Lacy: “We’ll honor any embargo to put a piece of relevant news in the PandoTicker. But if you want your news in the main blog, you have to give us something exclusive.”
Each post will be one paragraph long, reserving in-depth coverage for “Exclusives, edgy opinion posts, stellar product analysis, insightful people and culture stories and *real* breaking news, which we define as something someone doesn’t want you to write, not re-writing a press release faster than anyone else.”
At a time when the technology blogsphere was shrinking, it’s great to see a new site, led by one of the industry’s most respected authors (and a big cheers to a fellow entrepreneurial mom!) We’d love to see more blogs launching and certainly see room for competition. While I was watching the Patriots/Broncos game on Saturday, I saw a tweet from Ben Parr, which might signal another? Read into it what you will: