- Member Type(s): Expert
- Title:Principal and Co-founder
- Organization:InkHouse Media + Marketing
- Area of Expertise:Public relations, social media
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Monday, January 10, 2011, 2:29 PM
As I watched the events unfold in Tuscon this weekend and hoped against all hopes that Representative Giffords would make it through, I came across this article in The New York Times by Matt Bai: A Turning Point in the Discourse, but in Which Direction?
Bai noted that a number of politicians had begun removing pages from their Web sites, pages that contained powerful rhetoric that could be associated with some sort of militant response to politicians on the other side of the aisle. My post is not about politics, so I will leave those details out, but I encourage you to read Bai’s piece, and many of the other thoughtful articles that have followed (just do a quick Google search on “Giffords and political rhetoric”).
This kind of article is a reminder for communicators whose job is focused on elevating conversations and points of view above the din. The din is a powerful obstacle, and as I have noted here in the past, controversy almost always leads to interest. There is an appropriate role for controversy in many kinds of industry conversations. However, frequently the most extreme points of view garner the most attention simply because they are extreme.
Controversy and differing points of view are powerful tools, particularly when you are competing against millions of voices in social media.
To read the full post, go to inkhousepr.blogspot.com/2011/01/words-as...
Thursday, January 6, 2011, 9:12 AM
What is the benefit of an auto-DM on Twitter? Practically speaking, I suppose it’s great. Automated responses reduce the time that you have to spend personally acknowledging new followers.
Sure, sending an auto-DM after someone follows you might sound like a good way to begin a Twitter relationship, but the more I receive, the more I feel like unfollowing the person (or company) sending it to me. It feels canned and makes me wonder if a real person actually manages that handle.
Conventional wisdom tells us to follow everyone who follows you on Twitter, and I believe in that principle for quality followers. Increasingly, the followers who auto DM me after I follow tend to be people or companies that appear to simply be trying to secure large numbers of followers, and therefore, just don’t have time to respond to every inquiry personally.
Read the complete post at
Monday, January 3, 2011, 2:56 PM
This morning NPR aired a piece by Jesse Baker titled, “Gawker Wants To Offer More Than Snark, Gossip,” on Nick Denton and Gawker Media. It was sparked by Denton’s redesign plans that will include more in-depth and analytical pieces to draw in upscale readers and advertisers.
Denton said, “I would like to show the full range of content, from scurrilous and sensationalist through to beautiful and uplifting. Because People can’t live on snark and viscous gossip alone.” This is an interesting development for a media brand that’s built its name by breaking news quickly (news that is often characterized as gossip).
Gawker’s success is indicative of today’s news culture. People gravitate toward sparks of news (irresistible headlines), and these sparks tend to be more of the sensational and less of the heartwarming.
The media industry has become somewhat of a Wild West since blogs have ignited a culture of round-the-clock news with a priority on bragging rights for breaking it first. In turn, consumers read hundreds of headlines each day through Twitter, Facebook, RSS feeds, you name it. This has fueled a competition for eyeballs – we want more Twitter followers, more likes on Facebook, more followers for our blogs, etc.
But just because you have my attention does not mean that you will retain it.
Thursday, December 16, 2010, 1:12 PM
Words, when wielded effectively, can carry great power. But that’s for another post. As we near the end of 2010, I’ve compiled a list of words that have simply lost their meaning from overuse. Many of these are perfectly good words that just need a time out.
The age of social media has placed an emphasis on easily digestible content and PR has followed by simplifying messaging and press releases accordingly. While Woody Guthrie was talking about music when he said this, we should think about it in the context of how we communicate as marketers:
“Any fool can make something complicated. It takes a genius to make it simple.”
In honor of simplicity, I asked the InkHouse team to send me their lists of words that we should retire after 2010. Most of these fall into the category of overuse in marketing materials, but we threw in a few pop culture terms for fun.
- Best-in-breed and leading-edge
- Leading provider
- Next generation and revolutionary
To see the full list, go to inkhousepr.blogspot.com/2010/12/10-words...
Monday, December 13, 2010, 1:20 PM
There is a lot we can learn from the Tea Party outside of election politics, but I will come back to this in a few paragraphs. A few months ago, I was honored when Business Insider asked me contribute posts from blog. A number of my posts have been syndicated now and one thing is true for all of them – my headlines always get changed. I don’t mind because as a PR person, I appreciate the value of a good headline. Inevitably, theirs are a bit more sensational and I believe that they have helped me get more readers than I would have otherwise. I’ll give you one example:
· Mine: “Make Hay While the Sun Shines”
I’ve written here before on the topic of creative and compelling headlines and believe strongly in their value. As Twitter becomes a veritable news aggregator for many of us, the importance of headlines has never been greater. Recently, @MrMediaTraining (Brad Phillips of Phillips Media Relations) tweeted this: “Why You Should Never Return a Reporter's Call By His/Her Deadline.” I immediately clicked on it because it sounded like bad advice. However, after reading the post I learned that he was advocating for spokespeople to call reporters back well before their deadlines so that they could play a part in shaping the story. Great advice and great headline – it worked.
To read the rest of the article, go to inkhousepr.blogspot.com/2010/12/what-pr-...