Summary of expertise:
As VP of marketing/chief branding officer, Greg Shoman is responsible for developing the brand vision for SKLZ, communicating it to customers, and driving sales-focused marketing strategies. This includes establishing strategic goals and overseeing the execution of relevant initiatives for all brand touch points: email marketing and loyalty programs, CRM, social media, e-commerce, website and online advertising, online video, print media, public relations, product packaging, and retail point-of-sale.
Blog/Web site: http://www.linkedin.com/in/gregshoman
MBA in Marketing at San Diego State University, BA in Economics at Stanford University
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