Greg Sarnow

    • Media Contact:
      Patricia Mellody
    • Member Type(s): Expert
    • Title:CEO & Founder
    • Organization:Direct Response Academy
    • Area of Expertise:
    • Member:ProfNet

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My Expertise

    My Expertise

      Summary of expertise:
      Greg Sarnow is founder and CEO of the Direct Response Academy in Austin, Texas, the only educational company dedicated to teaching the best practices of Direct Response Television marketing. The DRA offers executive training, project management and consulting services for businesses launching DRTV campaigns; as well as intensive courses on every aspect of Direct Response marketing. Sarnow spent 8 years as president of American Television Time, where he was responsible for the purchase of over $500 million in Direct Response Television advertising. Working with Fortune 500 companies such as Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, he grew annual revenues from $2 million to $48 million in only 4 years. Prior to joining American Television Time, Greg founded Karuna AG in Zurich, Switzerland, manufacturing, importing and exporting fine jewelry and precious stones worldwide with operations in 35 countries. Sarnow holds a degree from Penn State with continued studies in Europe.
      Blog/Web site:
      Books/articles published:
      "The Infomercial Producer Report: 1994"
      "The Infomercial Producer Report: 1997"
      Frequent contributer to industry publications

      Prior media experience:
      Frequent speaker: Electronic Retailing Annual Conference; Response Expo; INPEX Invention Show
      Educational background:
      Penn State University, Bachelor of Arts, 1972

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  • Director, Audience Website Operations


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