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- Politics and the Workplace
- Simple Steps Can Help Industries Conserve Water
- Eleven Years After 9/11, Airports Are Still Wide Open to Terrorists
- Government's Involvement in the Mortgage Industry and How It Affects Qualified Borrowers
- Branding: It's More Than Just a Clever Name -- Much, Much More
- CRMs Integrated With Marketing Automation Tools in an ERP CMS Yield Best Marketing Results
- Producer - Chicago
- Newsroom Content Coordinator/Editor
- Washington Bureau Correspondent
OTHER NEWS & RESOURCES
- Upcoming #ConnectChat: Tips for Using Photos in PR/Marketing Campaigns
- Grammar Hammer: It's vs. Its
- Interesting Expert of the Week, Nature Edition
Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts
Politics and the Workplace
Robin E. Shea
Constangy, Brooks & Smith LLP
Commentators agree that this year's presidential campaign is more divisive than any other in modern history. In the two months between the conventions and the election, employers need to know how to avoid being caught in the middle and how to keep the workplace civil. Is it a good idea for a public-minded employer to solicit political donations from employees, encourage employees to volunteer for the campaigns of certain candidates or even to "encourage" employees to vote the "right" way? Can a heated political debate in the workplace lead to hostile work-environment harassment claims? Do First Amendment rights apply in private-sector workplaces? Are there any "best practices" for employers to follow in this contentious election season? Shea can discuss these issues and more.
"There is an old saying that you shouldn't discuss politics or religion with people you don't know very well. That goes quadruple for this election, where opinions and emotions are so strong on both sides. Unless the employer is a political party or a candidate's organization, employers should not be putting any pressure on their employees to work on campaigns, make donations or vote a certain way. And employees should be respectful of their co-workers' rights to their opinions. Although the First Amendment applies only to 'state action,' it's very easy for a comment about a political issue, or political 'humor,' to be interpreted as evidence of race, sex or religious discrimination."
Constangy, Brooks & Smith LLP is a national employment and labor law firm. Shea has more than 20 years of experience in labor and employment law, and is the editor of the blog Employment & Labor Insider.
News Contact: Wendy Angel, email@example.com
Simple Steps Can Help Industries Conserve Water
Daniel L. Theobald
Environmental Services by Daniel Theobald
“It’s widely known that the world is in a water crisis that is now being exacerbated by the warming trends we all read about. What’s less known is the enormous amount of water wasted by industrial plants simply because they have failed to keep up with the solutions available to them. For example, water used in cooling systems can be recirculated rather than discharged, chemicals can be removed from water turning it from waste to fresh water again, and hoses can be adjusted to pour less water while still achieving their purposes. In the industrial world, we are talking about hundreds of thousands of gallons of water often wasted daily in just one plant alone. In many instances, the public is ahead of industry in water conservation. Conserving water can also be a step toward significant savings for corporations."
Theobald is based in Greenville, S.C. He can discuss steps businesses can take to conserve water. Theobald is available for media interviews.
News Contact: Richard Berman, firstname.lastname@example.org or +1-914-572-2707
Eleven Years After 9/11, Airports Are Still Wide Open to Terrorists
Professor of Organizational Sociology and Disaster Management
Technion - Israel Institute of Technology
"Although security has made it extremely difficult to hijack planes, it has still left the airports wide open to terrorists. Moreover, airport security technology has reached its reasonable limits and emphasis should be understanding human decision making."
Kirshenbaum can also be interviewed on how airport security is stifling the growth of the industry by putting off passengers, the bread-and-butter of profits. At the same time, airport managers are restricted from turning airports into service providers, instead of the mass production units they were designed to be 50 years ago. Kirschenbaum is a world-renowned expert in the field of disaster management. He is a popular lecturer, author and advisor to governments, public institutions and security-related companies. Kirschenbaum is the initiator and coordinator of the EU-funded BEMOSA (Behaviour Modelling for Security in Airports) consortium, a Europe-wide research project aimed at improving security in airports.
Expert Contact: email@example.com
Government's Involvement in the Mortgage Industry and How It Affects Qualified Borrowers
Chairman and CEO
The Federal Savings Bank
"By far, the most important institutions responsible for providing home loans to first time homebuyers, veterans and working-class Americans in this country are community banks. However, government guidelines are having staggering effects on access to capital for the current or would-be American homeowner. The worst of the new government guidelines are proposed changes in capital requirements and risk weighting for community banks -- specifically, BASEL III. BASEL III is designed to level the playing field among major banking institutions that operate internationally. Force-feeding these same rules to community banks in the United States is unnecessary and in fact counterproductive, particularly in the current economic environment. Not only will popular mortgage products originated by most banks attract significantly higher capital charges, the risk-based capital penalties for providing early payment default protection may force these banks away from the correspondent lending market. This will translate to less mortgage credit for Americans, particularly those in communities served by community banks."
News Contact: Kellie Kennedy, firstname.lastname@example.org or +1-312-933-4903
Branding: It's More Than Just a Clever Name -- Much, Much More
Akel Ventures Inc.
"The words 'brand' and 'name' may be synonymous, but don't ever let that fool you into thinking that a catchy name will drive the launch of your product. Just a few of the considerations you will face when introducing and positioning your product or service include: What are the trends in my industry? Who are my customers and how do I reach them? Is my pricing model correct? How will I test such items as color, packaging, Web presence and messaging? Do I understand the financials and analytics? What are the channels of distribution? Since mine is a new product, how will I educate my target market? Do my strategies match my anticipated revenues? Finally, based on my experience and skills, am I the right person to be running this company?"
Carolyn Akel is available for media interviews. She is based in Saint Augustine, Fla.
News Contact: Richard Berman, email@example.com or +1-914-572-2707
CRMs Integrated With Marketing Automation Tools in an ERP CMS Yield Best Marketing Results
Magic Logix, a global digital marketing agency
"The leading edge trend right now in large and mid-sized company website development and digital marketing solutions is integrating marketing automation tools such as Demandbase, Marketo and Eloqua into content management systems (CMS) such as Drupal and Magento, with customer relationship management (CRM) software such as Salesforce, to bring out best real-time marketing and sales outcomes. The marketing automation tools provide valuable information, such as the company at which a website (CMS) visitor is currently working, to empower the sales representative's content in the CRM, for the best sales and marketing outcomes. It will be interesting to see what the rate of adoption of this sophisticated, complicated, yet highly results-oriented approach will be as the word gets out about its effectiveness, as increases in sales could spark a phenomenon of positive impact the economy."
News Contact: Jeannie Lewis, Jlewis@magiclogix.com
Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard
- Producer - Chicago
- Newsroom Content Coordinator/Editor - Teaneck, N.J.
- Washington Bureau Correspondent - Washington, D.C.
See more listings here.
OTHER NEWS & RESOURCES:
Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at firstname.lastname@example.org
- UPCOMING #CONNECTCHAT: TIPS FOR USING PHOTOS IN PR/MARKETING CAMPAIGNS: ProfNet Director Maria Perez will interview PR Newswire's manager of photo products, Jill Ulicney, on Tuesday, Sept. 11, from 3-4:30 p.m. EDT: goo.gl/2F1MN
- GRAMMAR HAMMER: IT'S VS. ITS -- IT'S SIMPLE! ProfNet Editor Grace Lavigne explains when to use "it's" vs. "its": goo.gl/VVqAw
- INTERESTING EXPERT OF THE WEEK, NATURE EDITION: ProfNet Director Maria Perez interviews Fred Kaufman, executive producer of PBS's most-viewed documentary series "Nature": goo.gl/FMt8k