In the last decade, social media has drastically changed our business and community worlds. But how has social media changed the public relations industry specifically? What PR practices have evolved or arisen in the digital era?
On Tuesday, July 17, from 3 to 4:30 p.m. EDT, seasoned PR professional Deirdre Breakenridge will discuss the exciting and challenging new roles of PR as a result of social media. She'll delve into how and why we need to shift our mindsets to achieve better brand communications.
To join the chat, just follow the #ConnectChat hashtag to view all updates from @dbreakenridge, @ProfNet and the rest of the chat participants. We'll kick off the chat with a few questions for Breakenridge just to get the conversation going, but feel free to ask questions or add comments at any time.
If you do not have a Twitter account, or will not be able to participate in the chat, you can find a recap on ProfNet Connect the following day (July 18).
About Deirdre Breakenridge
Deirdre K. Breakenridge is Chief Executive Officer at Pure Performance Communications. A veteran in PR and marketing, Breakenridge has counseled senior level executives at companies like the Academy of Nutrition and Dietetics, Empire Today, Hershey's, JVC, Kraft and the World Bank.
Breakenridge is the author of five Financial Times books. Her most recent book, "Social Media and Public Relations: Eight New Practices for the PR Professional," was published in May and is available in print and digital formats. Her other books include, "Putting the Public Back in Public Relations," "PR 2.0, New Media, New Tools, New Audiences," "The New PR Toolkit" and "Cyberbranding: Brand Building in the Digital Economy."
Breakenridge speaks nationally and internationally on the topics of PR, marketing and social media communications. This year, she was the keynote speaker at The Social Conference in Amsterdam; the Public Relations Society of America (PRSA) Southwest District Conference in Tulsa, Okla.; and the Canadian Public Relations Society Annual Conference in Victoria, British Columbia.
In 2011, she delivered the keynote address for the Maine Public Relations Counsel, and presented the keynote at USA Gymnastics Conference: Visa Championships. Breakenridge has also presented for BlogWorld, Social Media Congress, Public Relations Institute of Australia, Marketing Executives Networking Group, Public Relations Association of Museums and Women's Presidents Organization.
Breakenridge is a member of PRSA and has served on the board of PRSA NJ, as well as the New Jersey Advertising Club. Top Rank named Breakenridge among the "25 Women That Rock Social Media" and Traackr recognized Breakenridge as the "No. 1 PR 2.0 Influencer in 2011."
Breakenridge blogs about PR 2.0 strategies and is the co-founder of #PRStudChat, a dynamic Twitter discussion scheduled monthly for PR students, educators and PR pros.
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