Have you ever heard a business person say: "We need a Twitter strategy"?
If you work in communications, the answer is likely "yes." But marketing expert Gini Dietrich believes this is the wrong approach -- communications plans should incorporate many elements, with Twitter being used as just one tool underneath a larger umbrella of strategies.
Join us on Tuesday, June 5, from 3 to 4:30 p.m. EDT, to hear more from Dietrich on integrating marketing and communications in business. In particular, she'll discuss why the traditional "silo" model -- each department only focusing on its own tasks -- doesn't work in a digital world.
To join the chat, just follow the #ConnectChat hashtag to view all updates from @GiniDietrich, @ProfNet and the rest of the chat participants. We'll kick off the chat with a few questions for Dietrich just to get the conversation going, but feel free to ask questions or add comments at any time.
If you do not have a Twitter account, or will not be able to participate in the chat, you can find a recap on ProfNet Connect the following day (June 6).
About Gini Dietrich
Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm.
Dietrich recently co-authored a book with Geoff Livingston, published this May, called "Marketing in the Round," which discusses integrative marketing techniques in finer detail.
Dietrich is also the author of the PR and marketing blog Spin Sucks, which is a 2012 Cision Top 100 Blog, the 2010 and 2011 Readers Choice Blog of the year, a Top 42 Content Marketing Blog from Junta42, a Top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.
She delivers numerous keynotes, panel discussions, coaching sessions and workshops across North America and Europe on the subject of using online technology in communication, marketing, sales and HR.
One of the top-rated communication professionals on social networks, Dietrich was recently named the No. 1 PR person, according to Klout and TechCrunch. She also can be found writing at Crain's Chicago Business and in various PR and marketing blogs and publications.
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