Grace Lavigne

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    • Member Type(s): Content Publisher
      Communications Professional
      Media - Print Journalist
      Media - Web-only/Blogger
      Media - Other
    • Title:Associate Web Editor
    • Organization:The Journal of Commerce
    • Area of Expertise:Writing, Editing, Social Media
    •  

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    Grammar Hammer: "Goodbye" or "Good Bye"?

    Sunday, October 7, 2012, 10:26 PM [Grammar Hammer]
    0 (0 Ratings)

    According to Merriam-Webster, the title of this post is actually a trick question: the correct way to write this farewell word is “good-bye.”

    I’m sad to say that this will be my final post for Grammar Hammer, since I started a new job last week. Thanks so much to everyone who cared enough about grammar to follow this column and make our world a more articulate and eloquent place. I hope my attempts to liven up a sometimes dry subject helped you learn a little more about our beloved English language.

    After writing this column for almost a year, I feel like I’ve learned so much about language rules and why knowing those rules is important. Here is my main takeaway: grammar is useful to communicate more clearly and/or to seem credible – but that does not mean it’s always necessary, as long as the point trying to be conveyed is understood (and you’re not trying to impress anyone). But sometimes we grammarians can and should let incorrect word usage or mispronunciation slide, depending on the context, just to save face and avoid seeming like killjoys, if nothing else. If Grammar Hammer taught you anything, hopefully it’s that grammar can be fun!

    And on that note, here are my top 10 fun-est Grammar Hammer entries:

    Viva la grammar!

    Grace Lavigne

    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.

    Flickr image via Pink Sherbert Photography

    Grammar Hammer: October Is the Month of Beer!

    Friday, September 28, 2012, 8:21 AM [Grammar Hammer]
    0 (0 Ratings)

    "Oktoberfest," despite appearances, is not a month-long celebration of beer in October -- it's actually a 16-day yearly festival held in Munich (Germany) since 1810 that begins at the end of September and ends on Oct. 3, which is German Unity Day (similar to our Fourth of July). It is the largest fair in the world with about 6 million people (!) attending to drink vast, vast quantities of delicious beer or "bier."
     
    In the United States, October is accordingly German-American Heritage Month, and also a time when lots of new hoppy, malty and bitter-y beers are introduced, in preparation for the long, dark days of winter when everyone is in desperate need of a beverage that is both strong in flavor and alcohol content to make us forget about the icy gloom.
     
    But since October is still a month of beer festivities in the U.S., let's review how to abbreivate every month of the year correctly using beer-related examples. Note that the month should only be abbreviated when a date or date and year is specified as well. Months with only the year marked (and no date) should not be abbreviated.

    Month Abbreviations:

    • Jan.
    • Feb.
    • Aug.
    • Sept.
    • Oct.
    • Nov.
    • Dec.

    The general rule of thumb is that if the month is less than five characters long, no abbreviation is necessary. The following months are never abbreviated under any circumstances:

    • March
    • April
    • May
    • June
    • July

    Examples:

    • Oct. 1 kicks off beer month. 
    • October 2012 will be a month to remember (or maybe not remember). 
    • On Oct. 3, 2012, I will eat lots of schweinebraten with sauerkraut.

    Dear Gracie: A Farewell

    Wednesday, September 26, 2012, 3:18 PM [Dear Gracie]
    3.7 (1 Ratings)

    I'll be starting a new job next week, so Dear Gracie will be discontinued -- but only for right now. After a brief hiatus, this column will return under a new title with a new author.

    I started writing this advice column in the summer of 2011, in an effort to spotlight some of the talented experts in ProfNet's network. In the beginning, I was answering readers' questions about general topics, like real estate, the environment and more. But as weeks went by and I got more feedback from readers and more questions from advice seekers, the column started to center on PR and media issues in particular.

    With exactly 60 entries to date, it's been an incredibly important writing journey for me. It has truly been a pleasure getting to know Dear Gracie's contributors, readers and advice seekers. Thank you to those who had the time and interest to read the column, and to those who put their confidence in me to find the answers to their questions. A particular thanks to each expert who provided their knowledge and made Dear Gracie a success.

    Now without further ado, here are the all-time most popular Dear Gracie posts:

    How to Write Catchy Headlines

    Nine Non-PR Skills Every PR Person Needs

    The Great Serial/Oxford Comma Debate

    Commas/Periods Inside or Outside of Quotation Marks?

    Tips for How to Appear on Camera

    Six Secrets to Successful Nonprofit PR

    When Clients Want to Distribute Non-News

    #Hashtags 101

    Branding vs. Advertising vs. Marketing vs. PR

    Press Kit Tips for Better Media Exposure

    Th-th-th-th-that's all folks!

    Gracie

     

    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.

    input by kevin dooley

    Expert Alerts: Shipping, Financial Literacy, Reverse Mortgages, More

    Tuesday, September 25, 2012, 10:35 AM [Expert Alerts]
    0 (0 Ratings)

    ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

    If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

    Submit a free ProfNet query

    Search the ProfNet Connect experts database

    EXPERT ALERTS

    • Impact of Work Stoppage in the Shipping Industry
    • NFL Antitrust/Collusion Lawsuit
    • Financial Literacy for College Students
    • Consumers Are in the Driver's Seat This Holiday Season
    • Reverse Mortgages
    • Boost Your Apartment Safety

    MEDIA JOBS

    • Associate Producer (Freelance) - NYC
    • Host of TED Radio Hour - Washington, D.C.
    • Assignment Editor - Los Angeles
    • Senior Editor - Minneapolis
    • Sports Producer - Dallas

    OTHER NEWS & RESOURCES

    • Interesting Expert of the Week, Genealogy Edition
    • The New York Times Bans Quote Approvals: How to Avoid Misquotes
    • Upcoming #ConnectChat: Hispanic Media 2012

     

    ***************
    EXPERT ALERTS

    Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

    Impact of Work Stoppage in the Shipping Industry
    Joseph Bonney
    Senior Editor
    The Journal of Commerce
    "The shipping industry has been transfixed by the possibility of the first Maine-to-Texas port strike in 35 years. The impact of a work stoppage involving the International Longshoremen's Association would quickly ripple through supply chains and the broader economy. Shipments would be delayed to factories and retail shelves. Companies would have to spend to reroute shipments and implement emergency plans."
    Bonney, senior editor of The Journal of Commerce, has covered the International Longshoremen's Association longer and more thoroughly than any other reporter. He has reported extensively on the ILA's current negotiations with the U.S. Maritime Alliance and the union's threat to strike if a contract isn't reached by Sept. 30. He is available to discuss the negotiations and the impact on trade and the economy. The Journal of Commerce reports on waterfront labor relations year-round as part of its coverage, and Bonney has been the voice breaking many of these major stories.
    Expert Contact: Joseph Bonney, Jbonney@joc.com

    NFL Antitrust/Collusion Lawsuit
    Kenneth G. Dau-Schmidt
    Willard and Margaret Carr Professor of Labor and Employment Law
    Indiana University Maurer School of Law
    Dau-Schmidt, a nationally recognized teacher and scholar on labor and employment law, is available to comment on the NFL salary cap/collusion lawsuit: "The suit is fairly straightforward. The NFL is exempt from the antitrust laws only if they have a collective-bargaining agreement. The owners cannot among themselves agree to and enforce team salary caps."
    Bio: bit.ly/PzXcnw
    Website: www.law.indiana.edu
    News Contact: Brianne O’Donnell, brianne.odonnell@gabbe.com or +1-212-220-4444

    Financial Literacy for College Students
    Francisca Amador
    Financial Literacy Educator
    Blackhawk Bank
    "Many economic and financial experts warn that the student-debt levels could potentially cause the next financial crisis and stifle recovery in the housing market. Not only are students graduating with higher debt, but they also accumulate additional debt and damaged credit through poor financial decisions and habits gained from not understanding credit and budgeting. Financial literacy is rarely included in curriculum for young adults. Without this important knowledge, students can quickly damage their financial health with a few missteps."
    Amador is available to speak on this issue and provide financial tips and best practices for college students.
    News Contact: Kylie Crull, kcrull@pretc.net or +1-815-489-3956

    Consumers Are in the Driver's Seat This Holiday Season: What Retailers/Brands Can Do About It
    John Fleming
    Board Advisor
    Jingit
    "The power shift is on. Consumers are in the driver's seat, dictating the terms on which they want to interact with brands. And brands are scrambling, trying to determine the secret sauce of where, when and how to engage with consumers and move from strictly business transactions to building ongoing, relevant relationships with consumers. New ad technology platforms are emerging to help brands carry conversations out of the bounds of the online or mobile ecosystem, and into the real world, through to the point of transaction; and then sustain that hard-won brand loyalty for the long term -- the Holy Grail for every brand, whether it's the largest retailer in the world or the small business on Main Street."
    Jingit is the first company to pay consumers cash instantly for engaging with the brands they like. Fleming can speak to how consumers benefit from this engagement in terms of building relationships with brands that are relevant to their live; and he can discuss how brands and advertisers who move into a sequenced, ongoing conversation with the consumer will bridge the gap of shopping platform and device types, and how/why savvy brands will conduct ongoing conversations that become increasingly more personalized, relevant and welcomed by the consumer -- thanks to the feedback and interaction at every point in the dialogue. Fleming is the former chief merchandising officer/chief marketing officer of WalMart and the former president/CEO of WalMart.com.
    Website: www.jingit.com
    News Contact: Kathy Wilson, kwilson@tieronepr.com or +1-1-781-652-0499

    Reverse Mortgages
    Chip Poli
    CEO
    Poli Mortgage
    "Many retirees may be lacking the funds needed to get through their golden years. A reverse mortgage can help by eliminating mortgage payments that are hard to maintain, update homes for comfortable living and even pay down debt. A reverse mortgage can offer you a lump sum of money to take a long desired trip, a new income stream or a line of credit that will allow you to do the things you have been putting off. This product is available for people 62 years of age or older and your home must be your primary residence. The amount you are eligible for varies based on age, interest rates and value of your home."
    News Contact: Faith Mayer, Faith@exposeyourselfpr.com

    Boost Your Apartment Safety
    John McGrail
    CEO
    Mayo Group
    "Apartment buildings must conform to certain fire precautions, but you can help. Don't overcrowd your apartment with furniture and belongings that could impede easy access to escape routes. If necessary, rent a storage unit for excess clutter. Always plan two escape routes and be extra careful with space heaters or any other devices that contain a heating element. Never leave these appliances on when you are not at home or when you are sleeping, and make sure they are located a safe distance from any fabrics or other flammable materials."
    News Source: Faith Mayer, Faith@exposeyourselfpr.com

     

    ***************

    MEDIA JOBS:

    Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

    See more listings here.

     

    ******************

    OTHER NEWS & RESOURCES:

    Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

     

    • INTERESTING EXPERT OF THE WEEK, GENEALOGY EDITION: ProfNet Director Maria Perez interviews Megan Smolenyak on family ancestries and histories: goo.gl/ZNX8F

     

    • THE NEW YORK TIMES BANS QUOTE APPROVALS: HOW TO AVOID MISQUOTES: Beth Monaghan provides on how to maintain good media relationships while ensuring accuracy: goo.gl/0kBAq

     

    • UPCOMING #CONNECTCHAT: HISPANIC MEDIA 2012: ProfNet Editor Evelyn Tipacti will interview Hugo Balta, coordinating producer at ESPN and president of the National Association of Hispanic Journalists, on Tuesday, Sept. 25 from 3-4:30 p.m. EDT: goo.gl/vSFla

    Expert Alerts: Donations, Apartment Safety, Negative Emotions, More

    Monday, September 24, 2012, 10:32 AM [Expert Alerts]
    0 (0 Ratings)

    ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

    If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

    Submit a free ProfNet query

    Search the ProfNet Connect experts database

    EXPERT ALERTS

    • NFL Antitrust/Collusion Lawsuit
    • Helping Kids Deal With Negative Emotions: 'The Other Side'
    • Boost Your Apartment Safety
    • Should You Trash or Donate?
    • Consumers Earn Cash with New Marketing Engagement Models

    MEDIA JOBS

    • Senior Editor - Minneapolis
    • Producer - Dallas
    • Digital Reporter - Washington, D.C.

    OTHER NEWS & RESOURCES

    • Interesting Expert of the Week, Genealogy Edition
    • Upcoming #ConnectChat: Hispanic Media 2012
    • Media News Highlight

     

    **************
    EXPERT ALERTS

    Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

    NFL Antitrust/Collusion Lawsuit
    Kenneth G. Dau-Schmidt
    Willard and Margaret Carr Professor of Labor and Employment Law
    Indiana University Maurer School of Law
    Dau-Schmidt, a nationally recognized teacher and scholar on labor and employment law, is available to comment on the NFL salary cap/collusion lawsuit: "The suit is fairly straightforward. The NFL is exempt from the antitrust laws only if they have a collective-bargaining agreement. The owners cannot among themselves agree to and enforce team salary caps."
    Bio: bit.ly/PzXcnw
    Website: www.law.indiana.edu
    News Contact: Brianne O’Donnell, brianne.odonnell@gabbe.com or +1-212-220-4444

    Helping Kids Deal With Negative Emotions: 'The Other Side'
    Christine Agro
    Founder
    The Conscious Mom's Guide
    "Introduce the idea of 'the other side' of emotions as a way for parents to help their kids deal with fear, anger, anxiety and sadness. The other side of fear might be freedom or courage; the other side of sad might be happy or silly or joy. Kids come up with their own 'other side' and each time they do they will be reminded that emotions are fluid and changeable."
    Agro started using "the other side" concept with her son when he was around 2 years old and just starting to put words to his feelings. She found it was incredibly helpful for him to see that he didn't have to be stuck in one emotion, that there was always "the other side" of it.
    Agro also writes the daily blog :Life as a Conscious Mom" for Beliefnet, a multi-faith based content site with more than 4 million unique monthly visitors. She is the author of "50 Ways to Live Life Consciously" (Haldi Press).
    Profile: www.profnetconnect.com/christineagro
    Website: theconsciousmomsguide.ning.com
    Expert Contact: christine@theconsciousmomsguide.net

    Boost Your Apartment Safety
    John McGrail
    CEO
    Mayo Group
    "Apartment buildings must conform to certain fire precautions, but you can help. Don't overcrowd your apartment with furniture and belongings that could impede easy access to escape routes. If necessary, rent a storage unit for excess clutter. Always plan two escape routes and be extra careful with space heaters or any other devices that contain a heating element. Never leave these appliances on when you are not at home or when you are sleeping, and make sure they are located a safe distance from any fabrics or other flammable materials."
    News Contact: Faith Mayer, Faith@exposeyourselfpr.com

    Should You Trash or Donate?
    Peggy Patenaude
    Realtor
    Prudential, Howe and Doherty in Andover, Mass.
    "If you are downsizing, and you have decided to clean up the clutter in your home, you may be wondering what to trash and what to donate. How do you know? A good rule of thumb is to call the charity you are considering donating to, and find out if they will take the item you wish them to have, and ask if they will come pick it up. If they are not able to pick up a large item, and you don't own a truck to move it, you may be better off trashing the couch or piano. Another question to ask is how used is the item? If the couch is 10 years old and has been drooled on by Fido, the kids and the company, chances are the charity will say 'no thank you,' but if it is an antique chair in need of some love you'd like to part with, they may be thrilled to have it."
    News Contact: Faith Mayer, faith@exposeyourselfpr.com or +1-617-797-9869

    Consumers Earn Cash with New Marketing Engagement Models
    Joe Rogness
    CEO
    Jingit
    "What consumers increasingly crave is a level of 'in-the-moment' context that hasn't been available to date. And if brands think figuring out the device puzzle is the key to opening the door to consumers' pocketbooks, they're wrong. Instead, the question they need to be asking themselves at every point in the marketing lifecycle is: 'Is the message we're trying to communicate relevant to a consumer's shopping experience right now?'"
    Jingit is the first company to pay consumers cash instantly for engaging with the brands they like. Rogness can speak to new marketing engagement models being used by major retailers and product brands that let brands connect in a respectful way with consumers and create a win-win scenario where consumers get some extra cash (just in time for the holidays). Brands get their attention in a way that never has before and marketing gets a serious second wind.
    Website: www.jingit.com
    News Contact Kathy Wilson, kwilson@tieronepr.com or +1-781-652-0499

     

    ***************

    MEDIA JOBS:

    Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

    See more listings here.

     

    ******************

    OTHER NEWS & RESOURCES:

    Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

     

    • INTERESTING EXPERT OF THE WEEK, GENEALOGY EDITION: ProfNet Director Maria Perez interviews Megan Smolenyak, an expert on tracing family ancestries and histories: goo.gl/1iLVr

     

    • UPCOMING #CONNECTCHAT: HISPANIC MEDIA 2012: ProfNet Editor Evelyn Tipacti will interview Hugo Balta, coordinating producer at ESPN and president of the National Association of Hispanic Journalists, on Tuesday, Sept. 25 from 3-4:30 p.m. EDT: goo.gl/4vi02

     

    • MEDIA NEWS HIGHLIGHT: ProfNet Editor Evelyn Tipacti shares articles and stories from the worlds of media and journalism that might be of interest to newsroom professionals: goo.gl/isG0o

    Expert Alerts: Energy Investment, Digital Marketing, Real Estate, More

    Monday, September 17, 2012, 4:55 PM [Expert Alerts]
    0 (0 Ratings)

    ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

    If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

    Submit a free ProfNet query

    Search the ProfNet Connect experts database

    EXPERT ALERTS

    • Mexico Eyes Foreign Energy Investment
    • Concerns Grow Over South China Sea Reserves
    • Travel Insurance Policy Questions Regarding Travel to Libya, Egypt or Algiers
    • Selecting a Digital Marketing Agency
    • Home Assessment Value vs. Market Value
    • Flipping a House
    • Should You Trash or Donate?

    MEDIA JOBS

    • Higher Ed Reporter - Hayward, Calif.
    • Business Reporter - Fort Lauderdale, Fla.
    • Anchor/Reporter - Indianapolis
    • Reporter - Harrisburg, Penn.
    • Editorial Writer - Dallas

    OTHER NEWS & RESOURCES

    • Grammar Hammer: AR! A Pirate Argues About 'Presume' vs. 'Assume'
    • Media News Highlight
    • Focusing on Entrepreneurs for Hispanic Heritage Month

     

    ****************

    EXPERT ALERTS

    Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

    Mexico Eyes Foreign Energy Investment
    Gabriel Ruiz
    Attorney
    Thompson & Knight in Monterrey
    "Incoming President of Mexico Enrique Peña Nieto has ambitious plans to open the nation's energy sector to greater foreign investment in the offshore oilfields in the Gulf and untapped shale reserves along the U.S. border. Mexico needs the outside capital and the technology to truly take advantage of its holdings, or risk becoming a net importer of crude within a decade. There are signs that the state-owned oil company Pemex recognizes the need for greater flexibility and commitment to collaboration in its contracting, but there's a delicate balance that still needs to be maintained between the financial risk to investors, the pricing caps imposed by Pemex and the political realities facing new government leadership."
    This year, Ruiz served as lead attorney to domestic and foreign companies in securing two integrated service contracts in Northern Mexico with Pemex.
    News Contact: Barry Pound, barry@androvett.com or +1-800-559-4534

    Concerns Grow Over South China Sea Reserves
    Andrew Derman
    Attorney
    Thompson & Knight in Dallas
    "Offshore energy reserves in the South China Sea are projected to hold up to 3.79 billion cubic meters of natural gas and 213 billion barrels of oil, but tensions are escalating as several Asian nations continue to argue over territorial claims to those holdings. There is a fear that exploration and production will be delayed as countries seek to unilaterally develop jointly claimed territorial areas. Through cooperative agreements, countries can agree to disagree over the delimitation of their borders, while developing oil and gas reserves for the benefit of their people. Our goal is to generate meaningful and productive dialogue and support peaceful resolutions for the entire region."
    In October, Derman will serve as chairman of an economic summit in Ho Chi Minh City, Vietnam. Representatives of more than 50 countries are expected to attend.
    News Contact: Barry Pound, barry@androvett.com or +1-800-559-4534

    Travel Insurance Policy Questions Regarding Travel to Libya, Egypt or Algiers
    Jim Grace
    President and CEO
    InsureMyTrip.com
    "We don't know how many insured travelers have upcoming plans to one of these 'hot' areas, but it's safe to assume that many are now wondering if their travel insurance policy will provide sufficient coverage and protection for events like this. Travelers should understand what they have purchased and what may be the best protection for their trip, given recent events and their potential for impacting travel."
    InsureMyTrip.com is making its Customer Care insurance experts available to any and all travelers with questions or concerns about their policy, whether they've purchased from InsureMyTrip.com or another company.
    InsureMyTrip.com is an online travel insurance comparison site.
    News Contact: Vikki Corliss, vikki.corliss@insuremytrip.com or +1-401-773-9210

    Selecting a Digital Marketing Agency
    Hassan Bawab
    Founder and CEO
    Magic Logix, a global digital marketing agency headquartered in Dallas
    "Selecting a digital marketing agency is a tough decision for corporations because the field is new enough that factors continue to emerge. Not only do common criteria like experience, results, client service practices and capabilities come into play; but also how well the agency's recruiting practices, workflow processes and strategic partnerships integrate to allow the agency to fluidly deliver the kind of customized service that will allow the level of complexity and creativity that businesses need in today’s competitive digital space. Signs of the highest quality service providers include the ability to make open disclosures about project management and workflow approaches, recruitment policies and partnerships."
    News Contact: Jeannie Lewis, jlewis@magiclogix.com

    Home Assessment Value vs. Market Value
    Kristin Brown
    Realtor
    Coldwell Banker
    Brown can explain the difference between assessment and market value on a home: "The assessment value of a home relates to how much the local government places property taxes on the home. This value is determined by county and town specific calculations to determine the percentage of your home value that can be taxed. There are various factors that help determine the assessment value of a property, such as the home's condition, size and land value -- to name a few. In some municipalities, the assessment value of a property may be based on calculations that include an estimate on market value or the last sale price. Market value, on the other hand, is the dollar amount that the home is estimated to sell for in the current market. The market value of a home is calculated by looking at comparable local homes for sale, including the square footage, amenities, location, condition of the house, as well as local market conditions."
    News Contact: Faith Mayer, faith@exposeyourselfpr.com or +1-617-797-9869

    Flipping a House
    Jim Lowenstern
    Broker and Owner
    Castles Unlimited in Newton, Mass.
    "Flipping a house is not for everyone, but for those savvy enough to know how to do it successfully, it can be very lucrative. For starters, make sure you understand the ins and outs of buying a home. Next, make sure you know the current state of the market -- is it on the uptick or the downswing? Make sure you add enough money into your loan to do the repairs necessary and make sure you know how to do the repairs. Cheap labor is always a good idea if you need simple tasks done. For example, college kids can paint. Once the repairs and makeovers are complete, then you are ready to stage for resale. Getting in over your head is easy, so make sure you have all the necessary information upfront."
    News Contact: Faith Mayer, faith@exposeyourselfpr.com or +1-617-797-9869

    Should You Trash or Donate?
    Peggy Patenaude
    Realtor
    Prudential, Howe and Doherty in Andover, Mass.
    "If you are downsizing, and you have decided to clean up the clutter in your home, you may be wondering what to trash and what to donate. How do you know? A good rule of thumb is to call the charity you are considering donating to, and find out if they will take the item you wish them to have, and ask if they will come pick it up. If they are not able to pick up a large item, and you don't own a truck to move it, you may be better off trashing the couch or piano. Another question to ask is how used is the item? If the couch is 10 years old and has been drooled on by Fido, the kids and the company, chances are the charity will say 'no thank you,' but if it is an antique chair in need of some love you'd like to part with, they may be thrilled to have it."
    News Contact: Faith Mayer, faith@exposeyourselfpr.com or +1-617-797-9869

     

    ***************

    MEDIA JOBS:

    Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

    See more listings here.

     

    ******************

    OTHER NEWS & RESOURCES:

    Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

    • GRAMMAR HAMMER: AR! A PIRATE ARGUES ABOUT 'PRESUME' VS. 'ASSUME': ProfNet Editor Grace Lavigne debates about the correct usage of these two words: goo.gl/KoM6P

     

    • MEDIA NEWS HIGHLIGHT: ProfNet Editor Evelyn Tipacti shares articles and stories from media and journalism that may be of interest to industry professionals: goo.gl/Ig3Oq

     

    • FOCUSING ON ENTREPRENEURS FOR HISPANIC HERITAGE MONTH: Veteran financial writer Melissa Preddy from the Reynolds Center for Business Journalism shares story ideas and resources for business journalists: goo.gl/3GTXL

    Expert Alerts: Asthma, Atrial Fibrillation, More

    Monday, September 17, 2012, 10:13 AM [Expert Alerts]
    0 (0 Ratings)

    ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

    If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

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    EXPERT ALERTS

    • Asthma Patients May Not Need Daily Inhaled Steroid Therapy
    • Atrial Fibrillation (Afib) Best Identified and Managed With Continuous Monitoring
    • Solutions for Sensitive Teeth Sufferers
    • Empowering Others Through Life Stories
    • What Would Possess a Child to Be So Mean?

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    OTHER NEWS & RESOURCES

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    • Focusing on Entrepreneurs for Hispanic Heritage Month
    • Grammar Hammer: It's vs. Its -- It's Simple!

     

    ***************
    EXPERT ALERTS

    Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

    Asthma Patients May Not Need Daily Inhaled Steroid Therapy
    Dr. William Calhoun
    Renfert Professor and Vice Chair for Research in Internal Medicine
    University of Texas Medical Branch
    "For the millions of people using inhalers daily to control their asthma, new research published in the Journal of the American Medical Association has shown that the same benefits are possible when patients use inhaled corticosteroids only when symptoms occur. The study findings could transform international standards of care for asthma patients, reduce costs, limit patients' long-term exposure to corticosteroids and enable flexibility in managing the condition. The discovery that these two courses of treatment do not differ significantly could eventually change the way doctors and patients manage asthma, providing an option that is easier to follow and probably less expensive. The current protocol of daily inhaled corticosteroid use is effective, but the flexibility and immediate probable cost savings for asthma medicine that a symptom-based approach may offer will appeal to many patients. We hope our findings prompt patients to talk with their doctors and become more active participants in effectively managing their condition."
    Calhoun is the lead author of the study and is available to discuss the its findings and implications.
    Bio: bit.ly/TSLTJP
    Website: www.utmb.edu
    News Contact: Brianne O’Donnell, brianne.odonnell@gabbe.com or +1-212-220-4444

    Atrial Fibrillation (Afib) Best Identified and Managed With Continuous Monitoring
    Pierre Maison-Blanche, M.D.
    Chief Medical Officer of Cardiology
    Biomedical Systems in St. Louis
    "Afib is the leading preventable cause of stroke, adding at least $26 billion to the total American healthcare expenditure each year. Multiple recent studies have shown that the best diagnostic protocol for Afib is continuous heart monitoring for up to 30 days. Today's cardiologist has the technical ability to monitor each patient in real time with wireless portable heart monitoring. The physician's ability to accurately diagnose and treat Afib will save lives and vastly reduce the cost associated with stroke and heart disease."
    Dr. Maison-Blanche works for global Biomedical Systems, headquartered in St. Louis, but resides in Paris and is available and accessible for interviews. Maison-Blanche has participated in several End of Phase II meetings with the Food and Drug Administration (FDA) and on advisory boards as an active member. He is currently a member and the Chairman of Data Monitoring Committees for ongoing trials. He is a member of numerous professional societies and boards including the International Society for Holter and Noninvasive Electrocardiology.
    News Contact: Cheri Winchester, cwinchester@commongroundpr.com or +1-636-530-1235 ext. 223

    Solutions for Sensitive Teeth Sufferers
    Dr. Todd Pizzi
    Modern Dentistry in Shrewsbury, Mass.
    "There is hope for those that suffer with sensitive teeth. Sensitive teeth are caused by the removal of dentin from your teeth. The best way to avoid having the enamel (dentin) removed from your teeth is to avoid foods high in sugar -- soda being the No. 1 culprit. If you are already suffering from sensitive teeth, flouride treatments can help, but the real key is to have regular dental checkups, brush your teeth with a sensitive teeth toothpaste and drink trigger foods through a straw."
    News Contact: Faith Mayer, Faith@exposeyourselfpr.com

    Empowering Others Through Life Stories
    Dr. Ronda Beaman
    Professor
    California Polytechnic Institute
    "Sharing stories with others will often lead them to make better life choices because they feel they are not alone. Sharing stories of trial and tribulation with others, particularly those who have suffered abuse or other trauma, helps them to realize they are not alone, and they do have the power to make something of themselves. Creating the life of your dreams by first envisioning it and then living your life as though you've already succeeded is very doable."
    Beaman is also the author of "Little Miss Merit Badge."
    News Contact: Faith Mayer, Faith@exposeyourselfpr.com

    What Would Possess a Child to Be So Mean?
    Christine Agro
    Parenting Expert and Blogger
    The Conscious Mom's Guide
    "Last night, millions of 'X Factor' viewers watched the powerful performance of bullying victim, Jillian Jensen and judge Demi Lovato's emotional response. We have to teach children two things: words can hurt just as much as a punch, and diminishing someone to feel better about oneself isn't validation -- that has to come from within. Too many kids use diminishing words to feel powerful; that's not power, it's cruelty."
    Agro is a parenting expert and Beliefnet blogger who was inspired to post "What Would Possess a Child to Be So Mean?" and her insight has struck a chord with many. She is the author of "50 Ways to Live Life Consciously" and "The Conscious Living Wisdom Cards" (standard and special moms' edition). She is also the founder of The Conscious Mom's Guide, an online site that supports and encourages conscious parenting. She can share her insight into why kids bully and how parents, grandparents, teachers and caregivers can help both the bully and the victim. Agro is located in the NYC and Albany, N.Y. area.
    Website: theconsciousmomsguide.ning.com
    Profile: www.profnetconnect.com/christineagro
    Expert Contact: Christine@theconsciousmomsguide.net

     

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    MEDIA JOBS:

    Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

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    OTHER NEWS & RESOURCES:

    Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

     

    • UPCOMING PR/MEDIA EVENTS: ProfNet Editor Evelyn Tipacti lists upcoming events that might be of interest to industry professionals: goo.gl/sM6Bd

     

    • FOCUSING ON ENTREPRENEURS FOR HISPANIC HERITAGE MONTH: Financial writer Melissa Preddy shares a few story ideas and resources for business journalists: goo.gl/dblSv

     

    • GRAMMAR HAMMER: IT'S VS. ITS -- IT'S SIMPLE! ProfNet Editor Grace Lavigne explains when to use "it's" vs. "its": goo.gl/VVqAw

    Grammar Hammer: AR! A Pirate Argues About Presume vs. Assume

    Friday, September 14, 2012, 11:15 AM [Grammar Hammer]
    0 (0 Ratings)

    Via this column, we'll explore one grammar rule each week. If you have a grammar question you'd like me to address, please drop me a line at grace.lavigne@prnewswire.com and I'll do my best to answer it.

    Ahoy thar mateys! Avast ye -- did ye know Sept. 19 is International Talk Like a Pirate Day? Aye!

    In honor of this very important holiday, this old grammar salt will teach you the difference between presume vs. assume, so that you always look and sound like true buccaneer. Yo ho ho.

    According to Merriam Webster:

    • Assume: to take as granted or true
    • Presume: to expect or assume especially with confidence

    The dictionary tells us that these two words are basically synonymous, except that presume is used more authoritatively than assume. AR! But let's give these definitions some heave ho and consider them in usage. For example:

    • When the lad saw the man with a peg leg and a parrot on his shoulder, he said "I presume you're a pirate."
    • Many pirates assume they will be shark bait someday, which is why they are usually three sheets to the wind.
    • The doctor presumed the sickly looking pirate had scurvy after being on board a ship for over three years with nothing but biscuits to eat.
    • The captain is so sure the white whale exists, he assumes everyone else believes it exists too.

    Batten down the hatches now, because a storm is brewing -- this bucko disagrees with Merriam Webster's landlubber definitions of presume and assume. From the crow's nest, it would appear that assume is really the word that is often said with more confidence, rather than presume (which is the exact opposite of Merriam Webster's definition). Well blow me down!

    Look at this example again:

    • When the lad saw the man with a peg leg and a parrot on his shoulder, he said "I presume you're a pirate."

    In this case, presume suggests that the lad is going out on a limb by assuming the man with a peg leg and a parrot is a pirate -- maybe he's not really a seadog at all. The word presume implies that there is an expectation for clarification or more information that might change the conclusion. Savvy?

    On the other hand, the word assume seems like it is indeed said with confidence, since it doesn't seem like the speaker cares if the conclusion is right or wrong:

    • Many pirates assume they will be shark bait someday, which is why they are usually three sheets to the wind.

    That's why the saying goes "Don't assume -- it makes an 'ass' out of 'u' and 'me.'" Because assume comes to a conclusion based on the current information provided regardless.

    What do you think about these two words?

    YARRRR!


    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.

     Image via Flickr user mikebaird

    Expert Alerts: Libya Violence, Airport Security, Water Conservation, More

    Thursday, September 13, 2012, 8:07 AM [Expert Alerts]
    3.7 (1 Ratings)

    ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and other news and resources we think you’ll find useful. To receive these updates by email, send a note to profnet@profnet.com with the industries you cover, and we'll add you to the appropriate edition.

    If you are in need of an expert source, you can also submit a free ProfNet query and have qualified sources come to you, or search the free ProfNet Connect database, which features nearly 50,000 user profiles, all searchable by keyword. If you are looking for Spanish-speaking experts, you can also opt to send your query via ProfNet en Español; just select that option when submitting your request.

    Submit a free ProfNet query

    Search the ProfNet Connect experts database

    EXPERT ALERTS

    • Responsible Leadership and Condemnation of Extremism Violence in Libya
    • Speaking Out Against Violence in Libya
    • Eleven Years After 9/11, Airports Are Still Wide Open to Terrorists
    • 50 Years After 'Silent Spring'
    • Government's Involvement in the Mortgage Industry and How It Affects Qualified Borrowers
    • Simple Steps Can Help Industries Conserve Water

    MEDIA JOBS

    • Producer - Chicago
    • Newsroom Content Coordinator/Editor - Teaneck, N.J.
    • Washington Bureau Correspondent - Washington, D.C.

    OTHER NEWS & RESOURCES

    • Upcoming PR/Media Events
    • Focusing on Entrepreneurs for Hispanic Heritage Month
    • Grammar Hammer: It's vs. Its -- It's Simple!

    ***************
    EXPERT ALERTS

    Expert Alerts are listings of ProfNet members who are available to discuss timely news topics. If you are interested in interviewing any of the experts, please contact their media representative at the end of the listing. You can also find Expert Alerts online at bit.ly/pncalerts

    Responsible Leadership and Condemnation of Extremism Violence in Libya
    Nasser Weddady
    Civil Rights Outreach Director
    American Islamic Congress (AIC)
    "This was a cowardly attack against our diplomatic mission, which is not justifiable for any reason. The so-called explanations in the media are excuses employed by extremists who use violence against innocent civilians. It is the responsibility of leaders to recognize that they carry the burden of confronting extremism and protecting the lives of civilians. Silence is not an option."
    Weddady is a Mauritanian human rights activist, who writes and speaks about the rise of extremism in the Magreb region. Based in Boston, he works closely with the American Muslim community, promoting religious tolerance, mutual respect and individual freedoms. He has been published in a number of major news publications, including the International Herald Tribune, the Boston Globe and The Wall Street Journal. He has also appeared on a number of major TV news stations, including Fox, BBC World Service and Al-Jazeera. Fluent in five languages, Weddady has lectured at the United States Institute of Peace and in diverse interfaith settings.
    Website: www.aicongress.org
    News Contact: Aimee Chiu, aimee@aicongress.org or +1-202-595-3160

    Speaking Out Against Violence in Libya
    Zainab Al-Suwaij
    Co-Founder and Executive Director
    American Islamic Congress (AIC)
    "As a native of Iraq who grew up under an oppressive regime of intolerance, I know firsthand how extremists of all types incite public outrage and violence for their own ends. As I join my fellow Americans in mourning the tragic loss of life and expressing condolences to the families, I also unequivocally condemn this deplorable violence against innocent people who were in Libya serving in the interest of diplomacy and peace. We must continue our efforts to stamp out hate and to promote freedom, tolerance and civil society in Muslim majority countries and the rest of the world and encourage responsible leadership and stability in these countries."
    Al-Suwaij can speak of her personal experiences in Iraq and of her experiences working on the ground throughout the MENA region to combat extremism, intolerance and violence. She also can discuss the programs she directs to build stronger civil society, participation in government and respect for civil rights in countries such as Iraq, Egypt, Tunisia and across the region. Her tenacity has continued as an outspoken advocate for human rights an agent for progressive change in Muslim-majority countries. Al-Suwaij's entrepreneurial spirit led her to co-found the American Islamic Congress after the 9/11 terrorist attacks. She has served as its executive director for more than a decade now to build interfaith understanding and support human and civil rights, here in the U.S. and abroad. With offices in Iraq, Egypt, Tunisia, Boston and Washington, D.C. (headquarters), she has given back to thousands of Muslims and non-Muslims around the globe.
    Website: www.aicongress.org
    Profile: www.profnetconnect.com/zainab_al-suwaij
    News Contact: Aimee Chiu, aimee@aicongress.org or +1-202-595-3160

    Eleven Years After 9/11, Airports Are Still Wide Open to Terrorists
    Alan Kirschenbaum
    Professor of Organizational Sociology and Disaster Management
    Technion - Israel Institute of Technology
    "Although security has made it extremely difficult to hijack planes, it has still left the airports wide open to terrorists. Moreover, airport security technology has reached its reasonable limits and emphasis should be understanding human decision making."
    Kirshenbaum can also be interviewed on how airport security is stifling the growth of the industry by putting off passengers, the bread-and-butter of profits. At the same time, airport managers are restricted from turning airports into service providers, instead of the mass production units they were designed to be 50 years ago. Kirschenbaum is a world-renowned expert in the field of disaster management. He is a popular lecturer, author and advisor to governments, public institutions and security-related companies. Kirschenbaum is the initiator and coordinator of the EU-funded BEMOSA (Behaviour Modelling for Security in Airports) consortium, a Europe-wide research project aimed at improving security in airports.
    Profile: www.profnetconnect.com/alankirschenbaum
    Website: bemosa.blogspot.co.il
    Expert Contact: avik@tx.technion.ac.il

    50 Years After 'Silent Spring'
    Dr. Laura Hobgood-Oster
    Professor of Religion and Environmental Studies
    Southwestern University
    "Sept. 27, 1962, marks the 50th anniversary of the publication of Rachel Carson's bestselling book 'Silent Spring.' The book is credited with leading to a ban on the use of some pesticides in the United States and launching the U.S. environmental movement. 'Silent Spring,' for the first time, opened up the discussion of the broader human impact on other species, specifically our ability to obliterate other species entirely, and therefore our responsibility to rethink our power. Also, in unexpected ways, it reminded us of the beauty of a world of biodiversity and how lonely the world would be if we destroyed the other creatures around us."
    Hobgood-Oster is available to discuss the impact of "Silent Spring" in the 50 years since its publication.
    Profile: www.profnetconnect.com/laura_hobgood-ost...
    News Contact: Ellen Davis, davise@southwestern.edu or +1-512-863-1570

    Government's Involvement in the Mortgage Industry and How It Affects Qualified Borrowers
    Steve Calk
    Chairman and CEO
    The Federal Savings Bank
    "By far, the most important institutions responsible for providing home loans to first time homebuyers, veterans and working-class Americans in this country are community banks. However, government guidelines are having staggering effects on access to capital for the current or would-be American homeowner. The worst of the new government guidelines are proposed changes in capital requirements and risk weighting for community banks -- specifically, BASEL III. BASEL III is designed to level the playing field among major banking institutions that operate internationally. Force-feeding these same rules to community banks in the United States is unnecessary and in fact counterproductive, particularly in the current economic environment. Not only will popular mortgage products originated by most banks attract significantly higher capital charges, the risk-based capital penalties for providing early payment default protection may force these banks away from the correspondent lending market. This will translate to less mortgage credit for Americans, particularly those in communities served by community banks."
    News Contact: Kellie Kennedy, kelliek@theharbingergroup.com or +1-312-933-4903

    Simple Steps Can Help Industries Conserve Water
    Daniel L. Theobald
    CEO
    Environmental Services by Daniel Theobald
    “It’s widely known that the world is in a water crisis that is now being exacerbated by the warming trends we all read about. What’s less known is the enormous amount of water wasted by industrial plants simply because they have failed to keep up with the solutions available to them. For example, water used in cooling systems can be recirculated rather than discharged, chemicals can be removed from water turning it from waste to fresh water again, and hoses can be adjusted to pour less water while still achieving their purposes. In the industrial world, we are talking about hundreds of thousands of gallons of water often wasted daily in just one plant alone. In many instances, the public is ahead of industry in water conservation. Conserving water can also be a step toward significant savings for corporations."
    Theobald is based in Greenville, S.C. He can discuss steps businesses can take to conserve water. Theobald is available for media interviews.
    News Contact: Richard Berman, gobermanpr@gmail.com or +1-914-572-2707

    ***************

    MEDIA JOBS:

    Following are links to job listings for staff and freelance writers. You can view these and more job listings on our Job Board: bit.ly/pncjobboard

    See more listings here.

    ******************

    OTHER NEWS & RESOURCES:

    Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line at profnetalerts@prnewswire.com

     

    • UPCOMING PR/MEDIA EVENTS: ProfNet Editor Evelyn Tipacti lists upcoming events that might be of interest to industry professionals: goo.gl/sM6Bd

     

    • FOCUSING ON ENTREPRENEURS FOR HISPANIC HERITAGE MONTH: Financial writer Melissa Preddy shares a few story ideas and resources for business journalists: goo.gl/dblSv

     

    • GRAMMAR HAMMER: IT'S VS. ITS -- IT'S SIMPLE! ProfNet Editor Grace Lavigne explains when to use "it's" vs. "its": goo.gl/VVqAw

    Dear Gracie: Five Instagram Tips for PR Pros

    Wednesday, September 12, 2012, 9:49 AM [Dear Gracie]
    0 (0 Ratings)

    Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something you've been wondering that none of your colleagues can answer? Please send it to grace.lavigne@prnewswire.com

    Dear Gracie,

    Instagram has been around for a couple of years, but seems to have exploded in popularity recently. How can PR pros use Instagram to increase publicity for clients?

    Improving Images

     

    **********

    Dear Improving Images:

    Four ProfNet experts provide a snapshot:

    Instagram is a social network where users can share photos and comment or like their friends' photos, explains Jeff Peters, social media specialist at The Halo Group.

    It offers users a simple, easy way to take and edit photographs, and then post them across all major social media portals, says Seth Grugle, digital and social media specialist for Much and House Public Relations. It borrows the #hashtag concept from Twitter and aggregates friends like Facebook.

    "One of the most interesting aspects of Instagram is that it's not really a 'site,' but lives almost purely on mobile," notes Peters.

    "While it's possible for just about any brand to use Instagram, the platform itself is most appealing to brands and industries that are more visually oriented," Peters explains. "Instagram helps create a visual connection between a brand and a consumer or potential customer."

    For example, a fashion line could post photos of inspirational clothing patterns, a car manufacturer could post photos of challenging roadways, or a celebrity could post behind-the-scene shots that grant followers access to sights and scenes they'd never get to see otherwise, says Grugle.

    PR professionals should seriously consider using the social network to complement client announcements and press releases, just as they do with Twitter and Facebook, says Jennifer DeAngelis, a PR account executive with InkHouse.

    "If a picture is truly worth a thousand words, then the visual imagery projected through Instagram translates well beyond a 140-character maximum," says Grugle.

     

    Tips and Suggestions for PR Pros Using Instagram:

    1. Check Out Instagram's Business Page, suggests Peters. Instagram for Businesses provides information on how to get started, examples of successful approaches, advertising and marketing opportunities, and more.

    2. Consider Your Audience. "Are your brand's fans using Instagram?" asks Kevin Dugan, veteran marketer with The Empower Group. "If your audience isn't on Instagram, do you need to be?"

    "Don't just use Instagram to use it or because it's positioned as 'hot,'" agrees Peters. "Make sure that you're giving your audience content that they want to see and interact with."

    3. Post Appropriate Content. "Understand why you want to use Instagram, how you're going to use it, what you want to get out of it and how your audience uses it," says Peters.

    "Don't forget that, while pictures are great, substance is critical," stresses Dugan. "What are you trying to convey?"

    4. Don't Just Post -- Interact, says Peters. Some of the most popular brands on Instagram use behind-the-scene photos, photo hunts or contests. For example, fashion retailer Free People integrates Instagram directly into their product pages.

    5. Get Creative, says Dugan. "Optimize the content for the format and break out of traditional molds." Here are a few examples of unique approaches:

    Instagram is also often mistakenly overlooked for various types of announcements that a company might make, such as a new product, a new hire, an upcoming event or a recent award, says DeAngelis in her post How We Can Use Instagram in Public Relations.

     

    Gracie

    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.

    image via Flickr user kevin dooley


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