Blogs
By Douglas Eldridge on January 12, 2016
Inbound marketing is the newest buzzword in the digital marketing realm.  The principle behind inbound is the idea that consumers want to take their time and make their own decision o More...
By Eric Pratt on December 7, 2015
If you're challenged with building your company's marketing budget you probably already know there's no perfect formula to refer to.  Budgets can range greatly due to many factors but it is imp More...
By Douglas Eldridge on December 6, 2015
Writing isn’t that hard.  It’s just transcribing your thoughts onto a word document then rearranging them to sound coherent.  If writing really is that easy, why is it s More...
By Steve Rotter on April 7, 2015
Editor’s Note: This is the fifth post in a series about tone of voice. In case you missed it, check out our previous post about how to adopt your tone of voice in your writing style. Once you&r More...
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LIDA360, LLC
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