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Sales Assumptions John called me the other day bantering about a client. He was very concerned about a recent conversation. When I asked him what was stated he mentioned that the client left a brief phone call about a ...more
Created By: Drew Stevens
Created: May 6, 2011
Are you a social media mom? Being a mother is one of the most rewarding and challenging experiences a woman can have in her life. I may not be a mom (yet), but I do realize that social media plays a very big role in the life of ...more
Created By: Evelyn Tipacti
Created: May 6, 2011
The “Intentional Approach” to Technology Adoption Part 6: Using Technology Adoption Theory Maximizing adoption requires understanding the motivations of different groups of users and tailoring your deployment messages and materials to address their perspectives.  These groups are summa...more
Created By: Trent Parkhill
Created: May 6, 2011
Xconomy’s Wade Roush Eschews Embargoes – Long Live Storytelling This morning Wade Roush of Xconomy posted a piece on embargoes. He’s not going to agree to them anymore, which is different than not honoring them. Wade told me that, “I will stop agree...more
Created By: Beth Monaghan
Created: May 6, 2011
The “Intentional Approach” to Technology Adoption Part 5: Technology Adoption Theory Maximizing technology adoption requires understanding the motivations of different groups of users and tailoring your deployment messages and materials to address their perspectives.  So what are...more
Created By: Trent Parkhill
Created: May 6, 2011
Top 10 Queries of the Week Osama bin Laden’s death dominated both the news and the ProfNet query feed this week, but there was still room for more light-hearted fare. Here’s a list of my favorite queries this week: ...more
Created By: Maria Perez
Created: May 6, 2011
Building a Platform: How to Promote Your Blog and Yourself I had the pleasure of attending the annual American Society of Journalists and Authors (ASJA) conference held in New York over the weekend. The conference, for writers at every level of their career, ...more
Created By: Maria Perez
Created: May 6, 2011
Mastering the Feature Interview [You can find Part 1 on this series here.] So you've been assigned what we in the industry call a "puff piece," or, to put it another way, "a thumb sucker" -- the simplistic feature profile. But is ...more
Created By: Heidi Russell
Created: May 6, 2011
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