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Selling Excuses
It was in 1989 when I was asked actually become the director of the sales team. I remember the opportunity as if it was yesterday. I was excited because I had a new team of people was accountable to m...more
Letting Go
I have hard time letting go. I work hard to find the right balance between the dings of my email, Twitter alerts, and text messages on my iPhone and the time I spend with my family (see my post on T...more
Why Did that Reporter Stand Me Up?
Part 2 of this series ...
The next question on Twitter about journalists' bad habits and manners surprised me a little, because I thought the answer was self-evident. But then I realized that d...more
Finding Fernanda
Please visit findingfernanda.com/feed for all blog posts!
Image copyright Erin Siegal/ Redux Pictures 2010...more
Textnomics, Inc. to be featured in The San Jose Business Journal
The Textnomics, Inc. team is proud to announce that they are being featured inThe San Jose Business Journal (SJBJ) on Friday, August 5, 2011. The article can be found on the sectio...more
#ConnectChat Recap: Making the Switch from Journalism to PR (Part 1)
On Tuesday, August 2, we hosted a #connectchat featuring Dan Collins (@fencerman1962), Senior Director of Media Relations at Mercy Medical Center in Baltimore.
Our topic was Making the Switch from Jo...more
A Brief Blog Profile: Shelterrific
Shelterrific was founded in 2006 by Angela Matusik. She realized, like many, that publishing online was both cheaper and faster. Leaving her print roots behind, she took to the internets and began wri...more
Expert Alerts: Heat and School Sports / Legal Malpractice / Staff Terminations
Following are ProfNet’s Expert Alerts for Wednesday, Aug. 3.
Via Expert Alerts, ProfNet members can alert reporters to experts and potential stories by showcasing the ...more
Poll Reveals 62% of Journalists Use PR Agencies For Sourcing
Kevin Allen, writing for Ragan's PR Daily, asserted "a new poll suggests that journalists are increasingly relying on social media for their sources, but it’s still not as influential as PR."
A...more
Dear Gracie: Hashtags 101
Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of more than 44,000 ProfNet experts. Has there been a question burning in your mind lately, someth...more
Why is That Reporter Rude?
So on Twitter yesterday, some PR professionals weighed in on relationships with journalists. One in particular had some valid concerns about the unprofessional way in which he'd been treated.
...more
Building an Online Community: Lessons Learned from ProfNet Connect
ProfNet Connect, the free online community we launched last year to connect journalists, bloggers, public relations pros, and experts, is coming up on its first anniversary in September. We&rsqu...more
Why Mobile App Personality Should Drive Advertising Strategy & The Truth About Weekend Advertising Campaigns
Recently, Apple announced that its App Store alone now contains more than 425,000 apps. As a mobile marketer, you’re undoubtedly searching for ways to make your app stand out in such a massive c...more
A Brief Blog Profile: Grist
Everywhere you look these days, people are being more and more green. But over at Grist, they've been acting and, more importantly, blogging green since 1999. They're the real McCoy, or they're the gr...more
How Much Medical Evacuation Is Enough, Asks Squaremouth
ST. PETE BEACH, FL July 17, 2011 – Having too little medical evacuation coverage during a trip can turn a medical emergency into a significant financial loss. Squaremouth.com, a site for compa...more
August MEDIAware
MEDIAware aims to bring you a selection of the most important media updates from the thousands available every day via MEDIAtlas, plus key media moves on the horizon, and a synopsis of interesting m...more
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