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MEDIAware November 4, 2013 MEDIAware, PR Newswire’s Audience Research Department weekly newsletter, features recent media changes in the industry. Here is a sampling of this week’s edition: The Associated Press ...more
Created By: Kevin Frey
Created: Nov 1, 2013
Grammar Hammer: Into the Great Wide Open You know what’s been tripping me up as of late? When to use “in” versus “into.” I don’t know why this is suddenly so complicated to me, but that’s the beaut...more
Created By: Cathy Spicer
Created: Nov 1, 2013
Upcoming PR/Media Events We regularly update our ProfNet Connect calendar to include upcoming events we think will be of interest to PR and media professionals. Here are a few events coming up over the next few weeks: Event:...more
Created By: Maria Perez
Created: Nov 1, 2013
Angie’s Social Media Angels: Hoshyar Foundation With all of the negativity that can be seen through social media, it is nice to find people whose words are uplifting and positive. Twice a month, I will spotlight a person or organization that is mak...more
Created By: Angela Smith
Created: Oct 31, 2013
Media 411: Struggling Newspapers Sell off Old Headquarters It seems impossible not to come across a story each week that describes the woes of the newspaper industry. The New York Times recently reported that, to make money, many newspapers are selling the b...more
Created By: Evelyn Tipacti
Created: Oct 31, 2013
Corporate Sustainability: Genuine Concern for the Environment or Reputation Management? Most CEOs would concede that in the beginning, sustainability was, first and foremost, a marketing issue. Corporations and business in general saw the potential for a competitive advantage by toutin...more
Created By: Logan Sanchez
Created: Oct 31, 2013
Fraud Prevention Strategy – The Best “Mime the Crime!” All companies should have a fraud prevention strategy and it should be easily articulable. You shouldn’t have to be a “rocket scientist” to be able to describe it, tell someone else ...more
Created: Oct 30, 2013
Decrease Fraud to Increase Revenue, Profit, and ROI Stepping up sales, marketing, and output is one way to increase revenue and profit, but in a guest post on Evan Carmichaels site, Dan Draz explains why targeting fraud can be just as effective... More...more
Created: Oct 30, 2013
The Revenue Drain – That “Sucking Sound” is Lost Revenue: Trust Your Employees…But ALWAYS Verify If you think an Edward Snowden like event will never happen at your company, or that no one will ever embezzle from your company, or use your technology for illegal purposes, you’d be wrong. The...more
Created: Oct 30, 2013
The Media Evolution: Is Your Content Keeping up? In response to sea changes in how people find, consume and share information, traditional media outlets are retooling their newsrooms and evolving their coverage. Despite the still-challenging eco...more
Created By: Sarah Skerik
Created: Oct 30, 2013
Protecting Your Privacy on Social Media Many of us are concerned about social media privacy, whether for ourselves or the brands we represent. In our latest #ConnectChat, we talked with Joanna Belbey, social media and compliance specialist ...more
Created By: Polina Opelbaum
Created: Oct 30, 2013
ProfNet Experts Available on Immigration Now that the shutdown is over, the Obama administration is turning its attention to overhauling the nation’s immigration laws, including citizenship for the country’s 12 million undocument...more
Created By: Maria Perez
Created: Oct 29, 2013
Blog Notes: Food & Lifestyle, Marketing and Makeup Blogs Blog Notes is a weekly helping of blogs recently reviewed on PR Newswire for Bloggers. Would you like your blog reviewed? Tweet to PR Newswire media relations manager Christine Cube at @PRN4Bloggers...more
Created By: Christine Cube
Created: Oct 29, 2013
Becoming the Public Voice of Your Organization Working with the media, to me, has always been the most favorite part of my job. I think it has to do with my beginnings. I studied journalism as an undergraduate at Rutgers University, and before tha...more
Created By: Sandra Coyle
Created: Oct 28, 2013
Redefining Newsworthiness & Finding New Opportunity for PR PRSA attendees: Visit PR Newswire at booth 401 for fun photos & prizes, and mark Sarah’s session (Tuesday, 8 a.m.) on your calendars. As media paradigms and economics have shifted, arguably...more
Created By: Sarah Skerik
Created: Oct 28, 2013
B2B Brand Journalism Case Study Marketing leaders at multinational companies within the Technology, Media and Telecom (TMT) sectors have witnessed the slow but consistent decline of the trade publications that once dominated the mar...more
Created By: David H. Deans
Created: Oct 28, 2013
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