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How to Develop Conversational Content for Your Brand in Social Media Content is the backbone of social media, but it takes on a very different form in social media than in other marketing channels. So how do you develop conversational content for your brand? And how do...more
Created By: Maria Perez
Created: Mar 12, 2012
More Smart, Less Stupid: PR for Better Business Some of PR's heaviest hitters spoke to a packed SXSW audience about a smarter approach to PR and business Dealing with crises is the cornerstone of public relations. However, in many cases, pro...more
Created By: Sarah Skerik
Created: Mar 12, 2012
Freelance Focus: How to Pitch a Column, Part 1 Welcome to Freelance Focus, dedicated to helping answer your questions about the freelance life. If you would like to submit a question about any aspect of freelancing -- from getting assignments and ...more
Created By: Maria Perez
Created: Mar 9, 2012
Grammar Hammer: Daylight Saving Time Travel Via this column, we'll explore one grammar rule each week. If you have a grammar question you'd like me to address, please drop me a line at grace.lavigne@prnewswire.com and I'll do my best to answer ...more
Created By: Grace Lavigne
Created: Mar 9, 2012
Interesting Expert of the Week, Pro-Wrestling Edition The Interesting Expert of the Week column spotlights experts from within the ProfNet Connect community that we think readers and reporters will find interesting and timely. With nearly 50,000 profiles...more
Created By: Maria Perez
Created: Mar 9, 2012
How to Write Readable -- and Retweetable -- Tweets You know the basics of Twitter, but now you want to boost the number of people following your 140-character missives. We asked a dozen social media experts the best way to do that, and all of them re...more
Created By: Dave Copeland
Created: Mar 9, 2012
You're the Boss: Lessons from Small Businesses On Tuesday, March 6, small-business owners came together at the Metropolitan Pavilion in New York City for the 7th Annual Small Business Summit. The event featured several panels that covered the chal...more
Created By: Maria Perez
Created: Mar 8, 2012
19 Tips for Getting the Most out of SXSWi 2012 South by Southwest Interactive gets better – and bigger! – each year, and 2012 is no exception.  PR Newswire is sending a large team to the event, and I’ve been sharing some t...more
Created By: Sarah Skerik
Created: Mar 8, 2012
Upcoming #ConnectChat: Social Media for Business Journalists Our guest for our next #ConnectChat, taking place Tuesday, March 13, from 3 to 4:30 p.m. EDT, will be Robin J. Phillips (@RobinJP) of the Reynolds Center for Business Journalism , who will discuss soc...more
Created By: Maria Perez
Created: Mar 8, 2012
Inside PR Newswire: Jason Hahn Welcome to Inside PR Newswire, a series that provides a special look into the people that make up PR Newswire. We'll share their stories about what they do, how they arrived at PR Newswire, and a litt...more
Created By: Grace Lavigne
Created: Mar 7, 2012
LinkedIn Unveils New Follow Company Features LinkedIn has embedded more opportunities for users to follow companies. LinkedIn, the original (and still, many feel, consummate) professional social network, has slowly been making the site mo...more
Created By: Sarah Skerik
Created: Mar 7, 2012
Dear Gracie: 8 Ways to Project Confidence in the Workplace Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. Has there been a question burning in your mind lately, something yo...more
Created By: Grace Lavigne
Created: Mar 7, 2012
ProfNet Success Stories: What’s Yours? ProfNet has been helping journalists and experts connect for 20 years (where has the time gone?!?), and many of our members have seen their experts – or, in some cases, themselves -- featured in...more
Created By: Maria Perez
Created: Mar 6, 2012
The definition of PR, re-defined (using nuts) I applaud the efforts of the Public Relations Society of America for attempting to arrive at a definition of PR that everyone's happy with. But I just don't think people will understand it - "Public ...more
Created By: Simon Francis
Created: Mar 6, 2012
Unpinned. It was a beautiful cake. It was tall, golden, crowned with a cloud of whipped cream and festooned with colorful fruit. The picture was a stylist’s masterwork, and it became one of the first th...more
Created By: Sarah Skerik
Created: Mar 6, 2012
Expert Alerts: Pulp and Paper Industry, Residential Real Estate, More ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You’ll also find links to job opportuniti...more
Created By: Grace Lavigne
Created: Mar 5, 2012
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