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Social Media Is Much More Than Just Social and Media Based on my observations of how most businesses are currently approaching the process of incorporating social media into their marketing plans, I can see that they do not truly understand all of the c...more
Created By: Jure Klepic
Created: Sep 22, 2012
Hispanic Heritage, Interesting Expert & Inside PRN: This Week's Top Blog Posts If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of September 15:Blog Notes: His...more
Created By: Evelyn Tipacti
Created: Sep 21, 2012
The Key to Relevance: Listening It should be no surprise that listening is the logical first step in a truly agile communications strategy. Social media provides the ultimate feedback loop, and actively listening to your brand&rsq...more
Created By: Sarah Skerik
Created: Sep 21, 2012
Why LinkedIn and Twitter’s Break Up Is Better For Your Business As most of us know, LinkedIn and Twitter had a very public falling out this past June, ending a two-year relationship. Like many of the flings I’ve seen fall apart, when rumors spread ...more
Created By: Kari Hulley
Created: Sep 21, 2012
Interesting Expert of the Week, Genealogy Edition The Interesting Expert of the Week column spotlights experts from within the ProfNet Connect community that we think reporters and readers will find interesting and timely. With more than 50,000 profi...more
Created By: Maria Perez
Created: Sep 21, 2012
The New York Times Bans Quote Approvals: How to Avoid Misquotes Today, The New York Times officially banned “after-the-fact quote approvals.” This is the fairly common request from PR people and spokespeople to approve their quotes following an inter...more
Created By: Beth Monaghan
Created: Sep 21, 2012
#ConnectChat: Hispanic Media 2012 Hispanic media is more prominent than ever with audiences hungrily ingesting the programming on network menus, whether television or radio. Overall, the Hispanic media landscape is changing everyday a...more
Created By: Evelyn Tipacti
Created: Sep 20, 2012
Media News Highlight Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country. We hope ...more
Created By: Evelyn Tipacti
Created: Sep 20, 2012
3 Tactics For Integrating Online & Offline Content to Own the ZMOT The Zero Moment of Truth is that moment in time between a customer’s first exposure to your brand (e.g. an ad, a piece of content) and the moment in which they make the decision to buy. &...more
Created By: Sarah Skerik
Created: Sep 20, 2012
ProfNet Success Stories: What’s Yours? ProfNet has been helping journalists and experts connect for 20 years, and our members have seen their experts – or, in some cases, themselves -- featured in every type of news outlet. We asked...more
Created By: Maria Perez
Created: Sep 19, 2012
Hispanic Heritage Month: A Personal Story Hispanic Heritage Month has begun and I certainly have something to celebrate this year, more so than ever before. It's the first time I honor the month with a very important role, the most important ...more
Created By: Evelyn Tipacti
Created: Sep 19, 2012
Take the 100% Journalism Challenge As a journalist, what’s your dream story? What’s the one topic you would love to cover from start to finish, and what’s holding you back? Ebyline, a digital publishing...more
Created By: Maria Perez
Created: Sep 19, 2012
Inside PR Newswire: Meet the Director of Multimedia Engagement for MultiVu To some, the idea of walking away from email, Twitter, and Facebook for an hour seems impossible. But Tom Miale looks forward to unplugging for a bit each day. He’s not doing mantras or medita...more
Created By: Christine Cube
Created: Sep 18, 2012
Amplifying ROI -- Return on Influence! Schaefer’s new book, “Return on Influence.” What do you, me, Derek Jeter and Eva Longoria have in common? (Hint: The answer isn’t "nothing.") We all are -- or have the ...more
Created By: Christina Griffo
Created: Sep 18, 2012
Expert Alerts: Energy Investment, Digital Marketing, Real Estate, More ProfNet is a free service that provides journalists, bloggers, authors and other writers with links to experts and story ideas on the topics they cover. You'll also find links to job opportunities and...more
Created By: Grace Lavigne
Created: Sep 17, 2012
Weekly Roundup: Online Etiquette, Sharing Videos, Happy Freelancers As director of news operations for ProfNet, I come across a dizzying array of blog posts covering everything from public relations and marketing to journalism education and the media industry. Here is...more
Created By: Maria Perez
Created: Sep 17, 2012
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