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ProfNet Success Story: Crystal Cooper, Porter Novelli I recently caught up with ProfNet member, Crystal Cooper, a senior account executive at public relations firm, Porter Novelli. She told me how she continues to gain media exposure for her clients usi...more
Created By: Angela Smith
Created: Jul 24, 2014
Taking Your Mobile Business Into the Fast Lane Last Thursday, Social Media Club NYC hosted an event to talk about mobile businesses. The three panelists discussed why they started a mobile business, challenges they have encountered, as well...more
Created By: Polina Opelbaum
Created: Jul 23, 2014
Why Your Content Marketing Strategy Needs Real-Time Data The goal of any content marketing strategy is to help potential customers find your business online and to keep your name fresh in the minds of past and current customers. In order to do this, a clo...more
Created By: Steve Lazuka
Created: Jul 23, 2014
Copy Quality: New Imperatives for Communicators New copy quality guidelines from PR Newswire to help improve press release content quality. How does one determine whether or not a piece of content is low-quality? Since we added copy quality t...more
Created By: Sarah Skerik
Created: Jul 23, 2014
Blog Profiles: Coffee Blogs Welcome to Blog Profiles! Each week, PR Newswire media relations manager Christine Cube selects an industry or subject and a handful of sites that do a good job with promoting and blogging about t...more
Created By: Christine Cube
Created: Jul 22, 2014
Grammar Hammer: Validated by “Weird Al” I would be remiss if I didn’t mention the video that was shared with me at least half a dozen times over the past week – Weird Al Yankovic’s song “Word Crimes” from his l...more
Created By: Cathy Spicer
Created: Jul 21, 2014
MEDIAware: This Week's Media News & Updates MEDIAware, PR Newswire’s Audience Research Department weekly newsletter, features recent media changes in the industry. PR Newswire Agility members receive addition contact/outlet information ...more
Created By: Kevin Frey
Created: Jul 21, 2014
Best of Spotlight: PR Tips from Media Pros Our Spotlight series focuses on journalists and delves into their lives as reporters, writers, and editors. This week instead of highlighting one particular member of the media, I’m ta...more
Created By: Evelyn Tipacti
Created: Jul 21, 2014
Did You See That Release? Naked Beachgoers and Favorite Athletes With the thousands of news releases that are published every week on PR Newswire for Journalists, no one can possibly keep up with every one of them. Here are some of our favorite news releases that r...more
Created By: Larry Grady
Created: Jul 18, 2014
Your Money & the Markets in July Economic data from the past month revealed some positive trends, with upbeat employment numbers for June being the biggest headline. In addition, weekly shopping center data have now broken out to new...more
Created: Jul 17, 2014
Media 411: Avoiding Clichés When I was younger and a less experienced writer, I occasionally used clichés to make what I was trying to say easier to understand. Now that I am a more experienced writer (and always learni...more
Created By: Evelyn Tipacti
Created: Jul 17, 2014
PR Advice From a Cranky Journalist “Every day I get dozens of pitches from PR outfits; almost all go into the trash," writes journalist Jon Talton in a post on the Reynolds Center for Business Journalism website. "The Internet ...more
Created By: Maria Perez
Created: Jul 17, 2014
5 tips for engaging with bloggers for special events Technorati’s latest Digital Influence Report showed that “consumers are turning to blogs when looking to make a purchase.” In fact, 31 percent of consumers say the personal blogs the...more
Created By: Jenni Izzo
Created: Jul 17, 2014
Safeguarding Brand Visibility on Social Networks Facebook, Twitter and LinkedIn are all public companies and, as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed pr...more
Created By: Sarah Skerik
Created: Jul 16, 2014
Strategic Public Relations Is critical As Warren Buffet once said, “it can take 20 years to build a reputation and only five minutes to ruin it.”  This is a lesson that businesses learn over and over again. Of course, eve...more
Created By: David Johnson
Created: Jul 16, 2014
How Media Coverage Begets Media Coverage They say all media coverage is good coverage. Well that’s a whole other topic for another post. But, just as energy begets energy, the same is often true of media coverage. And there are actuall...more
Created By: Samantha McGarry
Created: Jul 15, 2014
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