geoff wasserman

    • Member Type(s): Expert
    • Title:CEO
    • Organization:The Brand Leader
    • Area of Expertise:Branding, marketing, Ministry Marketing

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My Expertise

    My Expertise

      Area(s) of expertise: Branding, marketing, Ministry Marketing
      Summary of expertise:
      I work as Chief Brand Officer and/or outsourced CMO/Marketing Director for clients. 30 years experience advising/helping grow organizations, 18 years as CEO of Southeast-Based Full-Service branding & marketing firm The Brand Leader (formerly Showcase marketing), turning great companies into unforgettable brands, working with B2B and B2C. We believe in P2P...People connecting with people. It’s culture. It’s customer experience. It’s product excellence. It's storytelling and cultivating community internally, online, and in the marketplace. As a team, we deliver branding, marketing, advertising, web development, content curation, Digital Media, Search Engine Marketing, reputation management and more.
      Blog/Web site:
      White paper/research:
      Several upon request, including new book, "OffBrand: How we got here, how we get back" (for Ministries & non-profits)
      Books/articles published:
      Book: "OffBrand: How we got here, how we get back" (for Ministries & non-profits)
      Prior media experience:
      Decade as Publisher of Regional Business Magazine, 18 years managing PR & media relations for key clients
      Educational background:
      BA Communications

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