Francis Barassi

    • Media Contact:
      Kaitlin McCready
    • Member Type(s): Expert
    • Title:Vice President, Latin America
    • Organization:TOA Technologies
    • Area of Expertise:enterprise technology
    • Member:ProfNet

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My Expertise

    My Expertise

      Area(s) of expertise: enterprise technology
      Summary of expertise:
      Francis Sedgwick Barassi is responsible for the development and growth of TOA's Latin American offices and teams. This includes the formation and advancement of TOA's Latin America and Caribbean sales teams and partner channels, as well as the management of all sales for the region.

      Barassi brings more than 15 years of experience in sales and business development in Latin America and throughout the Caribbean with Fortune 100 companies and startups. He has a successful track record of launching Latin American operations for U.S.-based companies including Oracle Corporation, Siebel Systems/edocs, LHS/Sema Group and Xerox Corporation.

      Barassi was consistently a top performing sales executive in his past positions, receiving the Global Top Performer award at Oracle. His earned a Bachelor of Science degree in Foreign Service, from Georgetown University and an MBA, from Thunderbird School of Management.
      Blog/Web site:

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