Big brands are getting more serious about marketing their mobile apps to the masses. Learn what leading brands are now doing, how they’re doing it, and what their marketing executives have to say in this new ebook.

• How big brands are growing their mobile app user base.
• Ten marketing strategies big brands are employing to drive their success.
• How marketers are changing their app promotion plans to capture more users.
• Industry trends you should know about.

Download this eBook for free! www.fiksu.com/resources/ebooks/free-eboo...

Is a new smartphone at the top of your Christmas wish list? If so, you're not alone. Last year, 6.8 million new iOS and Android mobile devices were unwrapped and activated on Christmas Day. And more than 1.2 billion apps were downloaded in between Christmas Day and New Year's Eve.

The holiday season screams opportunity for mobile app marketers. It may indeed be “the most wonderful time of the year,” but it’s also the most competitive time of the year. So we’ve teamed with Localytics to help marketers weigh the best strategies for sprucing up their apps for the holidays, cost-efficiently promoting them, and securing large amounts of engaged, loyal users – during the holidays as well as into the first few months of the new year.      

You can also catch our joint on-demand webinar – How to Market Your App During the Holiday Season – for additional details and tips.

Thanks to ADOTAS for helping to spread the word.

After recently announcing the next version of Android, “Jelly Bean,” Google touted some impressive numbers surrounding the Google Play ecosystem. With 1.5 billion installs a month, 600,000 available apps and games and 20 billion app installs, Google is quickly closing the gap between Google Play and Apple’s App Store.

We’ve discussed the compelling opportunities the Android market offers and how it can benefit your app business in exceptional ways. To arm you with the information you need to improve Android app discovery, drive more installs and generate long-term, loyal usage, we've also developed a new eBook

In addition to discovering four “must-know” differences between Google Play and Apple’s App Store, our new eBook provides you with six valuable tips for Android marketing success, including:

1. Exploit the Marketing Attribution Capabilities of Google Play: Take full advantage of Google Play’s marketing attribution capabilities to conduct closed-loop analysis of your advertising, and base ongoing advertising decisions on known performance. As you acquire users, use this data to steer your marketing toward the sources that generate your most desired users, at the best cost.

2. Optimize Advertising in Real Time: With the insights gained from marketing attribution, optimize your advertising in real time toward traffic sources that are delivering the best results.

3. Optimize Your App for Search: In Google Play, search is the primary means of organic discovery. You can greatly influence search rank, and therefore app discovery, by identifying your most successful keyword and including it in the app title, and by using that keyword in the app description and promo text multiple times. Since updating your submission is quick and easy, consider experimenting with different keywords and combinations to see which yield better results.

4. Conduct Longer-Term Ad Campaigns with Multiple Networks: Google Play’s ranking algorithm rewards long-term user acquisition—apps that acquire and retain users are awarded with higher ranks. Therefore, ad campaigns should be sustained over several months, as opposed to short bursts of activity often seen in the iOS market.

5. Test Your App Presentation on Google Play: Take advantage of the fact that you can update your app immediately on Google Play. Test the way your app is presented. Try different app titles and meta tags. Test the app name in the logo. Explore new ways to describe your app, and look for new keywords.

6. Target Loyal Users—Not Just Installs: To build a thriving app business, you need installs by loyal users. It is loyal users who use your app repeatedly, make purchases, register, or take other actions that tie back to an ROI. An install, or even an app launch, does not mean that you have a loyal user. In fact, studies show that many users who install an app never even use it, or abandon it after a single use. It is loyal users on which you ultimately build your app business.

Original blog post: www.fiksu.com/blog/six-tips-android-mark...

As we’ve discussed in depth on our blog over the past several months, Apple’s planned phase-out of the UDID has resulted in significant confusion across the app marketing community. During this time of uncertainty, some marketers are looking more closely at Google Play to fuel their continued growth in mobile. And while we’d never suggest that the iOS market be ignored, Android’s Google Play offers a very compelling opportunity that can benefit your business in exceptional new ways. However, some of these ways are very different than what you may be accustomed to with your iOS marketing program.

For marketers interested in exploring the opportunity Google Play represents, or for those who believe their current Android ad campaigns could perform better, we’ve developed a new eBook on what you need to know to improve Android app discovery, drive more installs and generate long-term, loyal usage.  

In the new eBook, you’ll discover four “must-know” differences between Google Play and Apple’s App Store, including:

1. Deeper Marketing Attribution and Optimization

Google Play offers a marketing attribution framework that gives you insights that help you make more informed advertising decisions. A piece of tracking code called an “Android Referrer” anonymously “attributes” each of your app installs back to the ad network and ad creative from which that install originated. This marketing attribution gives you valuable intelligence, while effectively balancing the need for user privacy. But, what good is insight if you can't act on that insight? Download the eBook to find out how you can use this data to optimize your media campaign spend.

2. Organic Discovery that is “Search” Driven

We all know how important organic discovery is. Organic users seek your app on their own—without paid advertising. These users are not only “free,” but are much more likely to become loyal users than those who install your app after viewing an ad. The good news for Android app marketers is that you have more tools to drive organic users on Google Play than you do in Apple’s App Store. Google Play provides a robust search capability, making it easier for users to search for apps of interest no matter what the rank. In fact, approximately 75 percent of organic downloads on Google Play originate from a user search.

3. More Cost-Effective Advertising

Like iOS, the Android ecosystem has dozens of third-party ad networks that perform well in driving user acquisition. But overall, there is a greater supply of ad inventory for Android compared to iOS. A recent analysis of available advertising inventory shows that Android is able to deliver 12 percent more ad inventory than iOS. This extra inventory has driven down Android user acquisition costs substantially.

4. Immediate App Approval Process

The app market moves fast and is constantly changing, and marketers with the ability to adapt quickly can gain a significant competitive edge. Google Play provides a perfect environment for apps that need to adapt quickly to changing market dynamics. Developers can react to feedback quickly and have an app update available on Google Play literally in a few hours. In contrast, updating an app can take weeks with iOS due to the App Store’s submission and approval process.

Original post here: www.fiksu.com/blog/four-tips-android-app...