Area(s) of expertise: electronics marketing
Summary of expertise:
Felicia Hamerman is Vice President of Marketing for UBM Electronics and has 20 years’ experience as a marketing professional. Hamerman is responsible for overseeing marketing operations and all activities involving communications, branding and promotion strategies, public relations, and business development for the group and the brands behind it.
Hamerman has worked in media marketing and sales environments for brands like Communications Week, InternetWeek and Network Computing, focused on telecommunications, the internet, e-commerce and enterprise technology. She is well versed in online business models and web-based marketing, as well as traditional marketing techniques. Her experience also includes online marketing in the healthcare and pharmaceutical industry.
Hamerman joined CMP Electronics Group in 2006 overseeing its marketing. In March 2008, she played an instrumental role in the decentralization of CMP and launch of TechInsights under UBM LLC.
Hamerman holds a BA from Cornell University and a MBA from Adelphi University. She has also taken professional development courses in leadership and management, and recently completed a GAP International Executive Challenge course.
Planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in creating marketing strategies and steering the execution of marketing programs. Demonstrated success driving growth in targeted markets through implementation of key projects. Solid leadership skills; able to build and guide top-performing marketing teams.
• Strategic Market Planning
• Budget Preparation/Administration
• Direct and eMarketing Strategy & Programs
• Market Research & Analysis
• Thought Leadership Events
• Team Building & Management
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