Member Type(s): Content Publisher
Media - Freelancer
Media - Broadcast
Media - Print Journalist
Media - Student Journalist
Media - Web-only/Blogger
Media - Other
Organization:ProfNet Connect (PR Newswire)
Area of Expertise:Media Relations, Hispanic Media
To become a ProfNet premium member and receive requests from reporters looking for expert sources, click here.
Journalists are human, obviously, making them fallible like everyone else. The difference is that their jobs as journalists require them to be more careful with the decisions they make while covering events, the time they spend with certain people and even the places they go on a night out with the family.
Some situations are more obvious than others and sometimes you may do something which at the moment seems harmless only to realize maybe it wasn’t the best thing to do, best place to go, etc. It’s happened to most of us.
They key to protecting yourself is being aware of what a conflict of interest really is and what it means for you as a member of the media. What I’ve shared with you below will hopefully answer any questions you may have or help teach you about avoiding tricky situations.
Media 411: Prepared Newsroom Leaders Being a leader is hardly an easy job and whether you are working as a news director or in any type of leadership position in a newsroom, you are expected to handle whatever comes your way in a professional manner.
Many newsroom leaders are journalists who climbed up the ladder without any leadership training and although good journalists, may not be adequately prepared for being in charge of a staff and a news product. This makes the job difficult not just for the new leader, but also for those who have to report to them.
The list below includes some of the best articles I’ve found that give excellent advice if you’re in a leadership position or are about to start one. The key to doing well is being prepared.
Our Spotlight series focuses on journalists and delves into their lives as reporters, writers, and editors. This week instead of highlighting one particular member of the media, I’m taking some of their best quotes to help those who work in PR better understand what journalists need from them and therefore create a relationship that works for both.
What advice do you have for PR professionals who want to pitch you?
“I would suggest knowing what I cover and pitching me experts about an incident as quickly as possible. If a school shooting occurs sadly, I know I will likely need someone who can comment and put that tragedy into context. Getting me someone fast is ideal. Also, when stories aren't breaking, pitching me newsy features is also a good idea.” Yamiche Alcindor, USA Today
“Develop real connections with journalists. We get over 1,000 emails a day on average so email pitches get lost often. Network with the press at professional association gatherings or when you see them out in the community. Talk to them there even when you don’t have something to pitch. Or pitch right on the crest of the news wave.” Jen Christensen, CNN
“Yes, I do work with them. My advice is nothing new. It’s simply to know who you’re pitching to. PR people are often essential to getting good sources, but a shotgun approach toward their clients isn’t the best idea. Sending me an email about a new way to lose weight isn’t for our site. Getting a pitch on someone who just wrote a book about how their life went from the gutter to the penthouse may be a good story, but it’s not for CNBC.com. Know what stories are done on the site before you send the idea. If it makes sense for us, we’ll be in touch.” Mark Koba, CNBC
“There's no need to be pushy, or to follow up with numerous e-mails or phone calls. A good story sells itself. The key info should be in the body of an e-mail - most reporters won't bother opening an e-mail attachment. Try to take the time, if possible, to learn what the reporter covers - so many of the pitches I receive are irrelevant to me either because of the topic or the geography (a college graduation in Vermont? Yeah, uh, I'm not covering). “ Michael Vasquez, The Miami Herald
What should those who pitch you always do and never do?
“Give me the courtesy of figuring out if I am the person who would be most likely to write about your pitch, or at least preface it by saying “If this isn’t you, who would it be?” Don’t be over-familiar, but also don’t robot me to death with an obvious chain letter that you’re pretending is personal. And don’t presume coverage, like “We’re gonna need a story.” Well, you need to take out an ad then. Do readers need to read your story? That’s the most important thing to me. And please spell my name right. One more thing – don’t make me chase you down about the date of your event/TV episode premiere. If I have to do the research, that annoys me. I get about 150 unsolicited emails a day. I can’t read them all top to bottom before deciding what to do with them.” Leslie Gray Streeter, The Palm Beach Post
“First, let me say that I’ve dealt with some absolutely fantastic PR people over the years. But I’ve dealt with some duds.
As for always do—be nice. Seriously. You would think that this is something I wouldn’t have to say, but I have had PR people yell at me or be downright rude. I don’t understand it, but it sometimes happens. If someone says that he/she can help me with a story, then follow through. I’ve also had PR people fall off the face of the earth after I’ve gotten a story assignment—sometimes one that they’ve pitched to me. I know that life happens, so if something comes up, just tell me.
Never do—don’t lie to me. If you think your client was great for a story and then you realize he/she isn’t, be upfront with me. I have a lot of respect for people who tell me the truth than try to make their clients fit when they really don’t. In fact, I’m more apt to work with that PR person again. And if I say that a story isn’t right for me, please don’t try to convince me otherwise. Doing this--it reminds me of people who yell at folks who don’t speak English because they think that this will somehow make them understand. I know if a story is right for me or not or if I think I can pitch it to a publication.
Don’t call me unless we’ve had an email exchange first. Some days are crazy, and I’m doing back-to-back interviews for different publications, and unexpected calls can really throw me off. It’s better if we set up a time for talking by phone if that’s necessary.” Michele Wojciechowski, Freelance Writer
“Don’t include me in your bulk email pitch blasts, unless it’s a topic you genuinely believe I’d be interested in. And if I place a query – urgent or otherwise – on Profnet, don’t respond unless you have an expert source who can address my specific question(s). Again, a huge pet peeve is when I get responses unrelated to my query. I placed a query once for something pet related – I think it was dog behavioral experts. And I couldn’t believe how many responses I had to sift through from PR folks promoting dog collars and dog bones and dog beds for sale. None of which had anything to do with my query about behavior.” James Burnett III, The Boston Globe
“Don’t argue with someone who says no. Reporters and editors know what their bosses are looking for in a story. If you argue, you’re wasting your time and costing yourself goodwill.
Don’t pitch a company that doesn’t fit a reporter’s request or query and hope that you’ll get the reporter to write something different. Example: If a reporter is asking for help in finding a company that has had trouble getting a loan, don’t pitch a financial adviser who can give tips about getting loans.
Always ask, is this a good time? Even if it’s not, the question shows that you know how to work with a reporter or editor. They may even stop what they’re doing and talk with you then, simply because you’ve created some instant goodwill by being sensitive and savvy about their pressures.” Joyce Rosenberg, Associated Press
What's the best way for someone in PR to start a working relationship with you?
“PR and media -- online, print, whatever -- must work more as a team. The PR people I work best with are the ones who will lend a hand to me and that is how the relationship usually starts. When I ask a question, for instance, and the answer isn’t one that is available, say so. Don’t just ignore it. The honesty, along with the help, can start a great relationship.” Catharine Hamm, Los Angeles Times
“Be real. If you aren’t sure what kind of stories I’m into, ask me. Or, better yet, ask me to coffee. Also, honor deadlines.” Julie Wernau , The Chicago Tribune
“There's no scientific way to develop a "relationship" with me. If that's appropriate and in the cards, it will happen organically. That is, if I deal with you repeatedly and consistently, we'll get to know each other. This can happen by a variety of means. I communicate with my local Verizon PR rep, Karen Smith, almost exclusively via Twitter DM. With Marie Domingo, a crack Silicon Valley PR pro, it is almost always via Google Chat within Gmail. It's a fun time because there are so many ways to interact with PR people.” Julio Ojeda-Zapata, St. Paul Pioneer Press
“I have had great relationships with PR groups throughout my career. Regular contact is great. A PR person who takes the time to understand the stories we do regularly won’t have to blanket us with every release they write. They’ll know what we need. Plus, it’s always helpful when the PR group can easily connect you with a source. Sometimes we’re under deadline or have limited time to get something done. Radio is different. We don’t need an hour interview like print or TV. Very often what we need is the release and a 5 minute interview to get some great sound to use. The best people I’ve worked with have understood all of these things.” Cheryl Simone-Miller, 99.1 WNEW (CBS Radio)
Do you have advice for members who respond to ProfNet queries?
“Please don’t linger: I’m usually on a tight deadline and so expediency is best. The deadline in the query is the actual deadline. Also, don’t pitch experts that obviously have nothing to do with the query, or who may provide insight that is tangential at best.” Mark Guarino, The Christian Science Monitor
“I love, love, love ProfNet because I almost always get what I am looking for, along with a few extraneous responses that I applaud for them just trying, you know? I like when the responses actually pertain to my question, and aren’t just blatant attempts to tie my story to the very specific people the PR professionals represent that obviously have nothing to do with what I’m looking for.” Leslie Gray Streeter, The Palm Beach Post
“I understand that sometimes there is wiggle room in the way a query is written, but there are times when the response to the request is way out in left field. If, for instance, I ask for an expert on tipping etiquette, I am not interested in the latest tipping calculator. That’s not the question.
The other thing is this: If you say that an expert can be available to me -- and that’s great and exciting -- don’t then come back and say that no, in fact, he or she is out of pocket for the rest of the week and can I do the interview middle of next week? Making sure that someone is available before the deadline is very helpful.”Catharine Hamm, Los Angeles Times
“I find it best that responders to my ProfNet requests do so via email, and with the email provide the proposed source’s name, title, affiliation, credentials and phone/email contacts. If your proposed source is up to snuff, I then can follow-up at my leisure.” Darryl E. Owens, The Orlando Sentinel
When I was younger and a less experienced writer, I occasionally used clichés to make what I was trying to say easier to understand. Now that I am a more experienced writer (and always learning), I realize they are a lazy way of saying anything at all.
Clichés in any article make me cringe and make me wonder how they could have gotten past an editor.
Clichés are also a part of everyday conversation. There's one in particular which always irks the heck out of me -- think outside the box. There's just something about that one which annoys me every time someone says it. I once knew a gentleman who used it at least once per day. I gradually stopped speaking to him.
Below are ten of the most irritating clichés for me personally, but for an excellent list of clichés you should avoid saying or writing, authonomy provides one of the most extensive lists I've seen. I have it bookmarked.
The 2014 FIFA World Cup is bringing soccer fans from all over the country together in bars, living rooms, offices, parks, and even stores that sell big screen televisions. Anywhere there’s a TV, there’s a big probability it’s tuned into the World Cup.
Soccer fever has been in full swing since June 12 and won’t end until the final match between Germany and Argentina this coming Sunday. Even if you don’t root for either team, you’ll likely watch the war that will end with the strongest team winning the golden cup trophy. The World Cup is one of those events that everyone wants to watch.
Soccer has gained traction in the United States, a fact supported by Major League Soccer and the success it has had via the support of fans who show up in droves to attend the matches. Even so, soccer is still not considered a “top” sport by many here in America who are confused by the rules or may be turned off by the academy award-winning antics of players who fall or are hit in a way that doesn’t warrant such a dramatic performance.
One of the things I cannot grasp is how soccer hasn’t caught on the same way as baseball or basketball. Isn’t soccer a huge part of childhood? Why doesn’t that love stick as kids grow? Being a ‘soccer mom’ is as fleeting as being a player but the term exists because kids play it. When does it stop being popular? It’s somewhat sad to me having grown up in a family and culture that loves the sport. It’s in the blood – it’s a passion and something that brings the family together. It’s probably the most popular sport in the rest of the world! Many times as a kid I'd be studying only to be jolted out of my chair by my Nana's screams which resulted in my bolting out of my room terrified to see why she was so hysterical. It always because her team had either made a goal or missed one.
Although I love the sport, I also understand that the drama on the field may have a deterrent effect for some. I have to admit I get a kick out of the fake grimaces and falls because it does seem some players are required to take acting classes to play.
If you haven't already seen it, I'd like to share this funny video with you which shows what life would be like if we reacted to things like soccer players:
If you haven't seen any of the matches, try giving it a shot during the finals and see why people everywhere are watching it and talking about it. You may find yourself screaming "gooooooooooooooooooooooooooooooooooooal" right along with the rest of us.
On Tuesday, July 8, we hosted our latest #ConnectChat, "Insider Tips for Book Promotion" with Sandra Poirier Smith, president of Smith Publicity, an international book marketing company based in Cherry Hill, NJ.
Sandra discussed the differences between advertising and publicity, the importance of bloggers, specific media outlets interested in books and much more.
Please follow @ProfNet and @editorev on Twitter for more information on future chats or check back right here on ProfNet Connect for details.
Smith Publicity works with authors and publishers to create awareness about their books, author brand and/or expertise. Since 1997, Smith Publicity has promoted thousands of titles from New York Times bestsellers to first time self published authors. I work with authors to help them build strategies to make it as easy as possible for the media to cover them in some way.
What is the difference between advertising and publicity?
Advertising is controllable. Authors/publishers control where, when and how often an ad for a book is placed. Publicity is not controllable. The media decides if, when and how a book or author is covered in the news. Advertising is not as credible because consumers know it is paid for by the author or publisher. Publicity is credible because media outlets choose to make the author & book part of the news, good book publicity is priceless.
What is book publicity?
Book publicity is using the media as a conduit to create awareness about an author or title.
What type of media outlets are interested in books?
Media outlets interested in books range from newspapers, magazines, radio, television, online/blog outlets. .@NPRNews loves authors as does @HuffingtonPost. We've had authors on @TODAYshow, @nytimes and many, many national outlets. Local media is outstanding for authors beginning to build platforms: newspapers, radio, arts magazines/online outlets & TV. Smaller media markets are great ways for authors to begin to build awareness as coverage here often builds to larger media.
What is the difference in lead time (from interest to placement) with different media types?
Lead time for authors to try to secure coverage in media varies for different types of media. Lead time for radio, newspaper & online can be instantaneous. We pitch & often hear back same day for interviews opportunities. Magazines often work three to six months in advance of publication, so pitch now for Thanksgiving themed feature stories. Check editorial calendars of magazines to see the topics they will be covering & make you & your book relevant to the theme!
Do you work with authors who self publish?
Yes! We've promoted self published authors for 16 years!
What are some examples of how the media may cover an author?
Interviews, articles, feature stories, expert commentary, book reviews, excerpts, byline articles, op-ed pieces, etc. Media coverage varies by genre & expertise, often non-fiction experts have unlimited ways to make themselves part of the news. Non-fiction authors are often tapped for months or years for expert commentary especially when breaking news is on their topic.
Are there specific challenges for self-published authors in terms of getting publicity?
In years past, yes. But now not as much. If a book is solidly edited, written by a credentialed author, then the media often looks at this rather than the publishing process. For book reviews, however some outlets still only review traditionally published authors.
Are bloggers important?
Blogger are important in helping authors create awareness. Bloggers often specialize by genre and have loyal followers!
When should I start promoting my book to the media?
If you have galleys then 4 to 6 months, if not, we recommend starting media outreach around when people can buy the book
What are some tips regarding what authors should have on their website/blog?
Author website: about the book, author, book excerpt, media contact page, links to buy the book, NEWSLETTER SIGN up is key. Author blogs are important. Selling autographed books through the website can help improve profitability for authors.
How should authors use social media for book promotion?
Try to have an active social media presence. Having a Twitter, Facebook & Google+ page authors can interact w/ potential fans. Updating social media as much as possible is important to growing your following and finding your fan base.
Is promoting fiction different than non-fiction?
Promoting fiction and non-fiction books are a bit different. Fiction is often more about the "entertaining" value of a book. For fiction titles, the author's background is important, but not as important as when we are promoting a non-fiction title.
When promoting non-fiction authors, credentials are key! We need to tell the media why someone should listen to this author. In promoting non-fiction authors, we often are focusing more on the author's experience, credentials, advice than the book. With thousands of book published everyday, we (or the author) needs to differentiate why their book is unique.
For fiction, it is important to reach the fans of the genre--romance, historical fiction, sci-fi, mystery, for example. For non-fiction, it's more about reaching the target audience interested in the author's expertise, not directly book interest.
What are some ways I can promote myself (and my book) as an expert?
Compile a list of media outlets of interest to you, then research contact information. Be brief, specific and lead with why you and your book should be of interest to their audiences. Offer a book for review.Spell outlet's name/contact's name correctly and note any specific stories or features to show this is a tailored "pitch.” Remember media outlets do not care that you wrote a book. They care about how you can add value to their "news."
If I'm an author and use ProfNet for potential media leads, what tips do you have for authors on how to respond to queries?
As book publicists, we often get outstanding media placements for our authors using ProfNet leads. Tips include checking and responding to ProfNet queries as soon as possible. When responding to ProfNet leads, be as brief and specific as possible. Do not give a long book synopsis for example. Answer the query as specifically as possible. Don't go off topic! Offer to send additional information. To make it easier for the ProfNet contact to reach you, offer times you're available to talk, contact information website, etc.
How can byline articles and op-ed pieces help promote books?
Byline articles are articles experts/authors write related to their expertise or book's topic. Byline articles are "pitched" or offered typically to magazines, newspapers an online outlets for potential publication. Byline articles are 600-900 words long and cannot be too "salesy" or self promotional. If an article is picked up, the author is credited as the writer, typically with a byline including their book's title. Topics of a byline articles include how to, case study with problems/solutions, tips style articles.
Byline article example for a self published business author we promoted was picked up by @TIME was about how to start a company you could someday sell. Byline articles are outstanding for fiction and non-fiction authors.
An example of a fiction byline was about a woman who chose not to have children and the social/emotional result. Her novel centered on a main character who chose not to have children. Her article was picked up by dozens of outlets worldwide.
How does promotion of children's book differentiate from promotion of books for adults?
When promoting adult books, we are often targeting the potential buyer. When promoting children's books, we’re appealing to book buyers in their lives: parents, grandparents, relatives, teachers.
What are the promotion pitfalls often suffered/experienced by self-publishers?
Sometimes because self-published authors wear all hats, when promoting a book, he can become too emotional if passed over. When authors promote their own books, they have to be very business-like or media contacts tend to shy away. We know the book is the author's baby (it should be!), authors who brag too much or uses too many adjectives when interacting with the media can turn people away. Use excerpts from reviews form Amazon or Goodreads. Showcase, in bullet points, who your book is for, what they will get from it and why it is different. Offer review copies!
I want to write a press release about my book. What should I include (not include)?
Book press releases should include again what makes your book different! For fiction, clearly state the genre. Even though press releases are usually sent via email, still try to keep to one page. For fiction, state the genre, a little of the story line without giving too much away, add interesting author bio! Add links.
For non-fiction books be specific in your press releases what will the reader learn, why is the information different. For non-fiction books, the author bio is key! Why should someone invest their time and listen to your advice and information. Submit in the standard press release format (title, subtitle, contact information, paragraph form, author bio, etc. Always include links to website, blog, retail pages, social media, etc. in your book press releases.
Should I organize a book signing?
Local book signings can be a great way for authors to introduce their book to potential buyers. Visit chain and independent bookstores, introduce yourself as a local author and ask about book signing options. Bookstores can set up events in a few weeks, some larger stores may take several months.
For self-published authors, offer to stock the shelves with signed books. Think outside the box for book signing events! Health book can be done at yoga studio...romance at a local lingerie store. Invite your friends, colleagues, neighbors, relatives, mail man. Let the venue know you have local people you are inviting. At a bookstore, have a friend be a greeter directing people to you and your signing. Consider giving a talk related to the book!
Do you have tips on a robust Amazon listing?
Make sure the listing has a book cover, look inside, detailed author bio and robust book description. Amazon offers an author page option where on the listing you can click on the author's name for more information. Use this! Include website, blog, media runs, other books etc. in the author section.
Once a book is available for sale, readers can post reviews about the book. Encourage family, friends and fan to post reviews. If this is a second book, contact past reviews to preview a free copy of your book in exchange for a fair review! Make sure your Amazon listing has your book tagged for the right genre. Some self-published authors shared that they changed these tags to come up in different search results.
For example romance, historical fiction, paranormal fiction, mystery can apply to the same book. Don't lose out on audiences!
Our next #ConnectChat, "Insider Tips for Book Promotion" will feature Sandra Poirier Smith, (@SmithPublicity), the president of Smith Publicity, an international book marketing company based out of Cherry Hill, NJ.
Sandra will discuss how authors can get publicity for their books and provide visibility to their work and expertise. She'll also discuss how advertising differs from publicity and much more to help get you the publicity you seek.
The chat will take place Tuesday, July 8 from 3 to 4:30 p.m, EDT. To submit questions for Sandra in advance, please email firstname.lastname@example.org or tweet your question to @ProfNet or @editorev.
We'll try to get to as many questions as we can. Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.
If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.
About Sandra Poirier Smith
Sandra is the president of Smith Publicity, Inc., an international book marketing company dedicated to helping authors create awareness about their books and expertise through media coverage. Smith Publicity has promoted thousands of authors/publishers since 1997—from New York Times best sellers to first time, self-published books.
At Smith Publicity, Sandra consults with publishers and authors of every genre developing tailored strategic plans to help build author brands to attract attention for their work. Sandy has worked with hundreds of authors and publishers ranging from New York Times bestseller Jeff Foxworthy, Curvebender Publishing, publishers of the sold out book Places I Remember by Henry Grossman (author)/Sir Paul McCartney (introduction), The Writer’s Coffee Shop, original publishers of Fifty Shades of Grey, Harvard Business Review Press to Boardwalk Empire by Johnson, the book upon which the HBO Series was based.
She also works closely with Smith Publicity’s creative and diverse team of book publicists to research story ideas, angles and tie-ins to breaking news to create media attention for their authors. This media exposure has helped Smith Publicity clients secure lucrative business opportunities, new book deals, writing/blogging/column invitations, op-ed and byline article placements, regular appearances as the expert on national television programs, expert commentary quotes, film option interest, speaking engagements, and of course, increased book sales.
Sandra previously worked as Manager of Marketing Services for Thomson & Thomson, of the Thomson Reuters Corporation, where she planned and implemented over 400 marketing, PR, and image development programs. Sandra also worked for Advanced Computer Graphics in Boston, MA, servicing clients such as Reebok, the National Association of Desktop Publishers as Associate Editor, and for Ocean Spray Cranberries of Plymouth, MA. She has extensive experience in graphic design and website content development.
Sandra earned a Bachelor of Science in Art, and a Master of Business Administration from Northeastern University in Boston.
Smartphones are everywhere and almost everyone seems to have one. If you’re a journalist then you almost certainly have one, but if you don’t, run out, get one and start taking advantage os some pretty cool apps that can help you with your reporting.
The apps available to journalists are quite plentiful, so I’ve put together a list of articles that name the top apps journalists should be using. There are several out there you should automatically download, but read on to see which ones would work best for your particular journalistic needs.
For years I've been an advocate of kids and young children (and adults) learning how to speak and write well. I read to my daughter as much as possible and hope that she will develop a love for reading and writing like me. When kids are little they absorb information and new experiences like sponges. They're curious and want to learn as much as they can and see a cause and effect. It's remarkable to see them show you what they've learned. They learn all the time, not necessarily just in a classroom experience.
The English language is beautiful when spoken and written correctly. Anything less is an insult to the language we call our native tongue. Unfortunately, it gets butchered all the time in social media and even on television. Chills run up and down my spine and my blood boils when I see someone who has written 'its' instead of 'it's' or has said I'd like an 'expresso' instead of an 'espresso.' I could go on and on with examples but you get the point.
If kids are the future, then let's teach them. It is fundamental to their future that they speak and write well. Way too often I see people with a college degree who can barely write. How did they graduate? Perhaps I'm too harsh, but sincerely, how did they ever complete an acceptable thesis to get their diploma? I digress...
When I was a child I knew I wanted a career in media, whether as a writer, reporter, or anything else that would allow me be creative and express myself with words or via a visual medium. My family was always supportive and my grandparents who raised me, always pushed for me to learn and do the best I could and to reach for the stars, so when I see companies who also want to help support a child's dream, I'm thrilled. If your child has expressed interest in becoming a journalist, here's an opportunity you may want to consider:
The Scholastic News Kids Press Corps, a nationwide team of Kid Reporters ages 10-14, is now accepting applications for the 2014-2015 school year. Students with a strong interest in journalism and writing can learn more about the program and the criteria for applying at www.scholastic.com/news. Applications must be postmarked by September 26, 2014.
For more than 13 years, the Scholastic News Kids Press Corps has covered, "news for kids, by kids," reporting on current events, breaking news, and entertainment stories from reporters' hometowns and on the national stage.
"The Scholastic News Kids Press Corps has a long history of smart and talented young reporters, some of whom have gone on to careers as professional journalists," said Suzanne McCabe, editor of the Scholastic News Kids Press Corps. "As we look toward the midterm elections and other big news stories this year, I am excited to start working with the next group of Kid Reporters."
In 2012, the Kid Reporters provided extensive coverage of the presidential election, which appeared on the award-winning Scholastic 2012 Election website, and the devastation and recovery efforts in the Northeast caused by Hurricane Sandy. Members of the Scholastic News Kids Press Corps have had the opportunity to interview politicians, entertainers, authors, scientists, sports stars, and newsmakers, including President Barack Obama, singer/songwriter Taylor Swift, Norman Bridwell, creator of Clifford the Big Red Dog(R), astrophysicist Neil deGrasse Tyson and Amar'e Stoudemire of the New York Knicks. They've also gathered "Tips from the Pros" from such journalists as Brian Williams, anchor of NBC Nightly News, and Soledad O'Brien, special correspondent to Al Jazeera America's America Tonight, reporter for HBO's Real Sports with Bryant Gumbel, and founder of Starfish Media Group.