Evelyn Tipacti

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    • Member Type(s): Content Publisher
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      Media - Freelancer
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    • Title:Community Editor
    • Organization:ProfNet Connect (PR Newswire)
    • Area of Expertise:Media Relations, Hispanic Media
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    Working with a PR Agency, Beating Blog Burnout and Math for Writers: Top Blog Posts of the Week

    Friday, February 1, 2013, 4:12 PM [TopBlogs]
    0 (0 Ratings)

    If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of January 26:

    Title: Grammar Hammer: Where It's At
    Author: Cathy Spicer, Manager, Custom Content Services, PR Newswire
    Tease: "I've read several articles lately that have made me question whether I'm just getting old and curmudgeonly about certain things. I'm a self-proclaimed old-schooler in many things. I still want to put two spaces after a period (mainly out of fear of retribution from Mrs. Thomas, my high school typing teacher, who would thwack my knuckles with a ruler if I didn't employ proper spacing). I still advocate the use of the serial comma after the second to last item in a list."

    Title: Upcoming #ConnectChat: Beating Blog Burnout
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease: "Producing an engaging and successful blog means coming up with new ideas while staying energized, but how do you find inspiration, and generate creative and fresh ideas, time and time again? Join us for our next Twitter chat, Tuesday, Feb. 5, as BlogHer’s Susan Getgood shares her strategies and tips for generating ideas and avoiding blog burnout."

    Title: Media News Highlight
    Author: Evelyn Tipacti, COmmunity/Media Relations Specialist
    Tease: "Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country."

    Title: Blog Notes: Politics, Personal Finance & Inspiration
    Author: Christine Cube, Media Relations Manager, PR Newswire                        Tease: "With the inauguration now behind us, we figured it was timely to visit a political blog that proudly boasts 'having an opinion never goes out of style.' PunditMom is written by Joanne Bamberger, an award-winning broadcast journalist who has advised a variety of political and institutional clients on social media strategy. She is one of the first internet voices to speak about the intersection of women and mothers online and political/social activism."

    Title: How to Work with a PR Agency: 8 Tips
    Author: Beth Monaghan, Principal and co-founder, InnkHouse Media + Marketing
    Tease: "Last week, I wrote about What You Should Expect from Your PR Agency. In short, you should expect a lot. Public relations is a relationship business. Great client relationships almost always translate into greater success for the overall PR program."

    Title: Math for Writers: Yes, You Do Need It
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease: "I'll admit it: One of the main reasons I got into the communications field was because I stink at math. Correction: I don't just stink at it, I hate it -- with every fiber of my being."

    Title: The Q&A Team: ‘Dear Gracie’ Returns Under a New Name
    Author: Polina Opelbaum, Editor, ProfNet
    Tease: "Per Grace Lavigne’s promise, “Dear Gracie” is returning with a new name and author. After much deliberation of potential column names, some of which I will never (ever) reveal, I present to you (wait for it) 'The Q&A Team.'"

    Title: Do Press Releases Help SEO?
    Author: Sarah Skerik, Vice President, Social Media, PR Newswire
    Tease: "The debate over whether or not press releases distributed over a commercial newswire like PR Newswire have a positive effect on SEO has raged for years, resulting in confusion over whether or not using press releases to build visibility for a website in search engines is an effective tactic."

    Title: Fighting For Business
    Author: Drew Stevens, President, Stevens Consulting Group
    Tease: "I was watching the movie Rocky this weekend. During the end scenes there are many times when the trainers want to thrown in the white towel into the ring – a sign for Rocky to quit and give up. He states no and continues on."

    Title: Using Multiple Communications Channels to Increase Message Exposure
    Author:  Sarah Skerik, Vice President, Social Media, PR Newswire
    Tease: "If there’s one thing I’ve learned during my long tenure with PR Newswire, it’s this: distribution matters."

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com 

    Trends in Media, a Beekeeping Expert and Me, Myself, and I: Top Blog Posts of the Week

    Friday, January 25, 2013, 4:31 PM [TopBlogs]
    0 (0 Ratings)

    If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of January 19:

    Title: What You Should Expect from Your PR Agency
    Author: Beth Monaghan, Principal and Co-founder, InkHouse Media + Marketing
    Tease: "How should I choose a PR firm? Each time someone asks me this, dozens of answers flutter to the forefront of my mind, but I always choose two fairly tangible criteria: fit and experience."

    Title: Social Media Club NYC Recap: Gamification and Social – Come Level Up
    Author: Polina Opelbaum, Editor, ProfNet
    Tease: "Last Thursday, I attended an event hosted by Social Media Club NYC (#nycsmc) called “Gamification and Social – Come Level Up.” The two speakers who introduced and discussed this topic were Paul Hearing (@paulhearing), a senior producer at Badgeville, and Brian Wane (@smerc_design), founder of SMERC."

    Title: Grammar Hammer: It's Just Me, Myself, and I
    Author: Cathy Spicer, Manager, Customer Content Services, PR Newswire
    Tease: "The proper usage of me, myself, and I ranks pretty high in my list of grammar pet peeves.  Maybe it's all those quizzes I was subjected to in Mr. Mullens' 6th grade English class, but when it comes to using me, myself, or I, here are a few quick tips to help you remember which is which."

    Title: #ConnectChat Recap: Trends in Media -- From Traditional to Social
    Author: Evelyn Tipacti, Community and Media Relations Specialist, ProfNet
    Tease: "On Tuesday, Jan. 22, we hosted our latest #ConnectChat titled "Trends in Media -- From Traditional to Social" with Brett Simon (@savsimon), media relations manager at PR Newswire."

    Title: Interesting Expert of the Week, Beekeeping Edition
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease: "At first, beekeeping and public relations don’t seem to have much in common. But, really, aren’t they both about building buzz? (Sorry, but I had to go there…)"

    Title: How To Design Good Web Forms
    Author: Steve Floyd, Web Designer, AXZM
    Tease: "Creating a website is difficult even before you start worrying yourself with the forms. Unfortunately, the forms are necessary. There are ways that can help users fill out forms on your site. All it requires is you avoiding errors that are frequently made when designing web forms. What follows is a list of tips that will help you successfully design functional and quality web form designs."

    Title: Angie's Social Media Angels: Eric LeGrand
    Author: Angela Smith, Editor, ProfNet
    Tease: "For my very first spotlight, I’d like to discuss someone who has been through it all and still managed to come out on top. His name is Eric LeGrand, a former Rutgers University football player. You may remember the story about a Rutgers football player who in 2010 sustained spinal cord injuries that would leave him paralyzed from the neck down."

    Title: Read This Before You Write Your Book
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease: "The No. 1 misconception among authors is a cliché: “If you write it they will come.” That is the premise of an interesting and informative article on The Freelance Strategist. According to the article, 30 percent of all books sell less than 100 copies. That’s a lot of disappointed authors.

    Title: An Emerging PR Trend: Content PR Strategy and Tactics
    Author: Sarah Skerik, Vice President, Social Media, PR Newswire
    Tease: "Content PR. You’ve probably seen this phrase bouncing around the blogosphere recently, and no wonder. It’s an emerging PR trend for this year. But what is content PR? To discover the answer, we need to look to marketing first."

    Title: Media News Highlight
    Author: Evelyn Tipacti, Community and Media Relations Specialist, ProfNet
    Tease: "Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country."

    Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com 

    Mobile-to-Mobile, Facebook Graph and Trends in Media: Top Blog Posts of the Week

    Friday, January 18, 2013, 1:35 PM [TopBlogs]
    0 (0 Ratings)

    If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of January 12:

    Title: Facebook Graph Search: What's Not to Like?
    Author: Rod Nicolson, Vice President, Global Reporting, PR Newswire
    Tease: "On Jan. 15, Facebook announced Facebook Graph Search, a search engine that uses interactions between users and content on Facebook to produce relevant search results. Those who work with data from social media will know that the potential of Facebook’s social graph is mind-boggling."

    Title: SPOTLIGHT: Jason Hahn, DM Confidential
    Author: Evelyn Tipacti, Community Editor, ProfNet
    Tease: "Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you. This SPOTLIGHT belongs to Jason Hahn, a writer and editor for DM Confidential."

    Title: Call Me Maybe | Mobile-to-Mobile (M2M) Means More for Marketers
    Author: Malcolm Atherton, Account Manager, PR Newswire
    Tease: "Jim Kohlenberger, President of JK Strategies, and most recently served as Chief of Staff for the White House Office of Science and Technology (OSTP), was my favorite panelist during an International Consumer Electronics Show (CES) session on The Future of Mobile-to-Mobile (M2M)."

    Title: ASJA Writers Conference Comes to New York April 25-27
    Author: Maria Perez, Director, News Operations, ProfNet
    Tease: "Here at ProfNet, we’re big fans of the American Society of Journalists and Authors. In fact, we’ve been to several of their annual conferences -- and will be there again at this year’s."

    Title: Is Your Content REAL? 4 Ways to Attract Qualified Audience With Content
    Author: Sarah Skerik, Vice President, Social Media, PR Newswire
    Tease: "There was a time when PR pros and their counterparts in marketing measured success by the number of impressions a campaign generated. I’ve never cared much for the fleeting impression. In my mind, unless it turns into a measurable outcome, impressions are simply an abstract estimate of the number of people annoyed by a campaign."

    Title: #ConnectChat: Trends in Media - - From Traditional to Social
    Author: Evelyn Tipacti, Community Editor, ProfNet
    Tease: "Journalism today is much different than how it was just 10 years ago. Traditional media has all but gone the way of the dinosaur with a much more advanced way of communicating and sharing information via social media."

    Title: Forget Influencers — 4 Steps for Identifying Connected Industry Insiders
    Author: Sarah Skerik, Vice President, Social Media, PR Newswire
    Tease: "We spend a lot of time talking about “influentials” in the context of PR and social media marketing. Top industry bloggers and Twitter stars are on everyone’s “A” list. But what about the people in the trenches, who actually get the work done? To keep things simple, let’s call these folks 'insiders.'"

    Title: Media News Highlight
    Author: Evelyn Tipacti, Community Editor, ProfNet
    Tease: "Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country. We hope these links will help you stay aware of what’s happening in these fields and also provide some advice to help you."

    Title: Grammar Hammer: I Can't Believe I'm Older Than Schoolhouse Rock
    Author: Cathy Spicer, Manager, Customer Content Services, PR Newswire
    Tease: "There was a great story on NPR this week, interviewing Bob Dorough, the man who wrote most of the original Schoolhouse Rock series that first aired in 1973.  I flash back to my childhood Saturday rituals, which usually meant piano lessons or a morning of cartoons and a bowl of cereal.  I'd be sitting in our TV room on the yellow shag carpet (yes, yellow SHAG), probably still in my pajamas.  I've just finished watching The Bugs Bunny and Tweety Show, which means Schoolhouse Rock is next, brought to you by Kellogg's."

    Title: Content in 2013: What's Next for Freelancers and Publishers?
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease: "Good news: 2013 means more -- and better -- work for content creators."

    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.

    Social Media Practices, Content in 2013 and Freelancing: Top Blog Posts of the Week

    Friday, January 11, 2013, 3:12 PM [TopBlogs]
    0 (0 Ratings)

    If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of January 5:

    Title: January Media Moves
    Author: Kevin Frey, Senior Media Researcher, PR Newswire
    Tease: "MEDIAware, PR Newswire's Audience Research Department newsletter, features recent media news and job changes in the industry. Here is a sampling of this month's edition."

    Title: See What You Learned From Our 2012 Event Recaps
    Author: Polina Opelbaum, Editor, ProfNet
    Tease: "We were able to attend and write about some great events in 2012. We hope our event recap posts were helpful and provided you with useful information. In case you need a refresher, we put together a list of questions that we pulled from last year's events. Good luck!"

    Title: Top 10 Best Practices for Social Media
    Author: Victoria Harres, Director, Audience Development
    Tease: "I recently challenged myself to come up with the top 10 best practices for social media for a presentation. As it turned out, it was hard to keep list to only 10 items. So I did some research and much scrapping of excessive rules and realized that it all does boil down to 10 very basic principles to be successful in social media."

    Title: How Social Media Can Help You With Your New Year’s Resolution
    Author: Angela Smith, Editor, ProfNet
    Tease: "So we’re exactly one week into the new year – have you all kept up with your New Year’s resolutions? Need some extra motivation to help you improve yourself all throughout 2013? Well, look no further than social media. Face it, you are probably already utilizing social media numerous times throughout the day, whether it be for work or pleasure, so why not use it for self-improvement?"

    Title: Media News Highlight
    Author: Evelyn Tipacti, Community Editor, ProfNet
    Tease: "Media News Highlight shares articles and stories from the worlds of media and journalism that may be of interest to professionals who work in said industries and newsrooms across the country."

    Title: 3 Ways to Capture (and Keep) Audience Attention
    Author: Ken Dowell, Executive Vice President, PR Newswire
    Tease: "Creating great content that will capture attention and truly engage audiences is a new imperative for communicators. But how exactly do you do that?"

    Title: The Business of Freelancing
    Author: Maria Perez, Director, News Operations, ProfNet
    Tease: "We hosted our latest #ConnectChat yesterday, featuring veteran freelance writer Jen A. Miller on the business of freelancing. Miller discussed topics such as how to find markets, how to pitch editors, how much to charge, when to walk away from an assignment, and more."

    Title: Content in 2013: What's Next for Freelancers and Publishers?
    Author: Maria Perez, Director, News Operations, ProfNet
    Tease: "Good news: 2013 means more -- and better -- work for content creators. That's one of the takeaways from Content in 2013: What's Next for Freelancers and Publishers?  This insightful blog post from James O'Brien, an NYC-based writer and a correspondent for Research Magazine, looks at what freelancers and publishers can look forward to this year."

    Title: Where Did Your Experts Pop up in December?
    Author: Maria Perez, Director, News Operations, ProfNet
    Tease: "ProfNet has been helping journalists and experts connect for more than 20 years. In that time, we have seen queries from just about every type of outlet imaginable – from newspapers and magazines to radio shows and blogs. And while the media times are changing, there are still a great many stories being written, and writers still need expert sources."

    Title: Reporters, Make 2013 Work For You
    Author: Evelyn Tipacti, Community Editor, ProfNet
    Tease: "As we start a new year, let’s take a moment as reporters to reflect back on all the stories we’ve  covered in 2012. We can’t predict what’s to come for each one of us in 2013.  What’s important is to continue having passion for journalism."

    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.

    Freelancing, Diverted Eyeballs and Quality Content: Top Blog Posts

    Friday, January 4, 2013, 4:16 PM [TopBlogs]
    0 (0 Ratings)

    If you haven't checked out the blogs section of ProfNet Connect lately, you're missing out on some wonderful posts. Here's a recap of some of the top posts for the week of December 21:

    Title: Reporters, Make 2013 Work For You
    Author: Evelyn Tipacti, Community Editor, ProfNet
    Tease: "The following piece is from The News Treadmill and was written by Rebecca Aguilar, a multiple Emmy award-winning freelance reporter based in Dallas who has 31 years in the business, including 27 in television news."

    Title: Infographic: Successful Strategies for Holiday Mobile App Marketing
    Author: Viki Zabala, Director of Marketing, Fiksu
    Tease: "Is a new smartphone at the top of your Christmas wish list? If so, you're not alone. Last year, 6.8 million new iOS and Android mobile devices were unwrapped and activated on Christmas Day. And more than 1.2 billion apps were downloaded in between Christmas Day and New Year's Eve."

    Title: Upcoming #ConnectChat: The Business of Freelancing
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease:  "Freelancers: Do you have questions about how to find markets, how to pitch editors, how much to charge, etc.? Join us for our next #ConnectChat, Tuesday, Jan. 8, as veteran freelance writer Jen A. Miller shares her expertise on the business of freelancing."

    Title: The Diverted Eyeball Strategy: Why It’s Not Working
    Author: Ken Dowell, Executive Vice President, PR Newswire
    Tease: "Professional communicators have traditionally based a lot of their activity on capturing what I would call diverted eyeballs, putting content under the noses of an audience that only sees it because they were really looking for something else."

    Title: Change in Cloaking Option for ProfNet Queries
    Author: Maria Perez, Director of News Operations, ProfNet
    Tease: "Whether you are a PR professional or journalist, you might have noticed a little something different about ProfNet this morning. Last night, we put into effect a change to the cloaking option for queries that we think will improve the service for both our PR and media users."

    Title: What is Quality Content?
    Author: Ken Dowell, Executive Vice President, PR Newswire
    Tease: "Virtually every discussion of modern public relations and marketing practice will, at some point refer, to the importance of quality content. It is the absolute baseline for brand publishing, content marketing, social media messaging and just about any other way an organization communicates."

    Title: Grammar Hammer: Accepting the Challenge of a New Year
    Author: Cathy Spicer, Manager, Customer Content Services
    Tease: "What is it about January that brings out the list-maker in all of us? A friend of mine took to the social media airwaves on New Year's Day, called resolutions something I can't repeat in polite company, and instead, suggested you pick something you want to do and make it happen in 2013."

    Title: Ten Best Lab Tests for Children
    Author: Dr. Michael Wald, Director of Nutrition, Integrated Medicine
    Tease: "In my 22 years of providing health and nutritional advice for children I have observed that all too often a haphazard clinical approach has been taken wasting time and money; and more importantly, has placed the child at further risk due to lack of diagnosis and the initiation of natural therapies. I have prepared a list of my top 10 lab picks for children. I have also provided appropriate scientific links for your reference."

    Title: Free E-Book: 'The Practitioner's Guide to Social Influencer Engagement'
    Author: Meryl Serouya, Marketing & Communications Associate, PR Newswire
    Tease: "The terms “social networks” and “social media” make it easy to forget that people – more than a billion of them worldwide – are the means by which conversations propagate and ideas spread. Smart communicators factor the human element into the communications plans they develop and the content they create."

    Title: How to Eat Healthy
    Author: Holly Patino, Certified Personal Trainer, SkinnyTwinkie
    Tease: "A lot of people have the goal to “eat healthy”. Problem is, most people don’t really know what that means. Here’s a simple guide to help you learn how you can eat healthier today!"

    ProfNet, a service of PR Newswire, has helped journalists and experts connect since 1992. Writers can search the ProfNet Connect database of more than 50,000 profiles; send a ProfNet query by email to thousands of subscribers around the globe; or get timely experts and story ideas by email.


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