Evelyn Tipacti's blog listings. Feed Zend_Feed_Writer 1.10.8 (http://framework.zend.com) http://www.profnetconnect.com/evelyntipacti PR 411: Ways to Get New Clients Who doesn’t love a list of lists, right?

This week’s PR 411 wants to help you get customers!

With that in mind, we’ve created a list of ten articles from the web that give their suggestions for acquiring clients.

Whether you're in PR or another industry, these articles are sure to give you some ideas. Good Luck!


Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. All you have to do is fill out a quick form telling us what you’re looking for, your deadline, and how you want to be contacted, and we’ll send it to the appropriate experts in our network. The best part? It’s free! Get started here: Send a query.

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Fri, 27 Mar 2015 13:15:19 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/27/pr_411:_ways_to_get_new_clients http://www.profnetconnect.com/evelyntipacti/blog/2015/03/27/pr_411:_ways_to_get_new_clients Who doesn’t love a list of lists, right?

This week’s PR 411 wants to help you get customers!

With that in mind, we’ve created a list of ten articles from the web that give their suggestions for acquiring clients.

Whether you're in PR or another industry, these articles are sure to give you some ideas. Good Luck!


Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. All you have to do is fill out a quick form telling us what you’re looking for, your deadline, and how you want to be contacted, and we’ll send it to the appropriate experts in our network. The best part? It’s free! Get started here: Send a query.

0 Comments - Leave a Comment
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Upcoming #ConnectChat: Transitioning to Freelancing and Book Writing Our next #ConnectChat, “Transitioning to Freelancing and Book Writing" will feature Randy Dotinga (@rdotinga), president of the American Society of Journalists and Authors (ASJA).

Journalists who’ve worked in the business for years who may find themselves out of work or needing more income may not know how to get started in the world of freelancing. This #ConnectChat will partially focus on helping current journalists get writing assignments or even start full-time freelance writing careers.

Experts will also want to consider joining the #ConnectChat as Randy will address the issue of breaking into book writing if one is an expert looking to become an author.

Randy will be using the ASJA handle, @ASJAhq during the chat.

The chat will take place Tuesday, March 31, 2015, 3-4 p.m, EDT.

To submit questions for Randy in advance, please email profnetconnect@prnewswire.com or tweet your question to @ProfNet or @editorev.

We'll try to get to as many questions as we can. Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.

If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.

About Randy Dotinga 

Dotinga, a journalist with more than two decades of professional experience, has written for dozens of magazines, newspapers and online news sites.

He is president of the American Society of Journalists & Authors, a non-profit organization devoted to serving freelance writers and book authors.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

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Thu, 26 Mar 2015 09:59:50 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/26/upcoming_connectchat:_transitioning_to_freelancing_and_book_writing http://www.profnetconnect.com/evelyntipacti/blog/2015/03/26/upcoming_connectchat:_transitioning_to_freelancing_and_book_writing Our next #ConnectChat, “Transitioning to Freelancing and Book Writing" will feature Randy Dotinga (@rdotinga), president of the American Society of Journalists and Authors (ASJA).

Journalists who’ve worked in the business for years who may find themselves out of work or needing more income may not know how to get started in the world of freelancing. This #ConnectChat will partially focus on helping current journalists get writing assignments or even start full-time freelance writing careers.

Experts will also want to consider joining the #ConnectChat as Randy will address the issue of breaking into book writing if one is an expert looking to become an author.

Randy will be using the ASJA handle, @ASJAhq during the chat.

The chat will take place Tuesday, March 31, 2015, 3-4 p.m, EDT.

To submit questions for Randy in advance, please email profnetconnect@prnewswire.com or tweet your question to @ProfNet or @editorev.

We'll try to get to as many questions as we can. Of course, you can also ask your question live during the chat. To help you keep track of the conversation, we’ll use the #connectchat hashtag. Please use that hashtag if you are tweeting a question or participating in the chat.

If you can't make it to the chat, don't worry -- a transcript will be provided on ProfNet Connect the next day.

About Randy Dotinga 

Dotinga, a journalist with more than two decades of professional experience, has written for dozens of magazines, newspapers and online news sites.

He is president of the American Society of Journalists & Authors, a non-profit organization devoted to serving freelance writers and book authors.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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Journalist Spotlight: Kristi Gustafson Barlette, Times Union Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This SPOTLIGHT belongs to Kristi Gustafson Barlette, an editor at the Times Union, a Hearst publication in upstate New York where she recently became the real estate and Solutions editor.

Previously, her “On the Edge” blog on TimesUnion.com was the region’s most widely read lifestyle and pop culture blog. She's won multiple awards for blogging and writing, including first place in the American Association of Sunday and Features Editors Excellence in Feature Writing and first place in the state Associated Press award for blogging. She has numerous “Best Of” honors for blogging, reporting and Tweeting.

Her Life 3.0 column, focused on issues facing thirty-somethings, often appeared in large metro papers such as the Detroit Free Press, the Miami Herald and the Houston Chronicle. 

Kristi has a weekly segment on WFLY-FM, the area’s top 40 radio station, where she talks about everything from fashion and relationships to pop culture and social media. 

We hope you find Kristi's SPOTLIGHT both enjoyable and informative.

Did you always want to be a journalist?

No. When I was really young, I aspired to be a veterinarian, but severe allergies (and a weak interest in science) put the kabosh on that one. In eighth grade, I attended a day-long program for girls and heard NBC’s Chris Jansing (Chris Kapostasy, at the time) speak. She was a local TV journalist who talked about how each day was different, and exciting, and how she was always learning. She also shared stories of the people she met, and the experiences she had, including a bit about riding in a helicopter with her feet hanging down, nearly brushing the tops of trees. I got home from school that day and told my parents I wanted to be a journalist.

Can you tell us about your first job as a professional journalist?

I worked as an editorial assistant in the features department at the Times Union right out of college. I did all the things you may expect -- filing, sorting mail, answering phones, compiling calendars -- but also took on every story I could get. If no one else was interested, I’d volunteer. This lead me to write about everything from potholes to potheads to pot racks. Seeing my first byline in print was, possibly, more exhilarating than if my feet were brushing tree tops.

What type of stories do you like to cover the most?

The wonderful thing about social media is we know -- instantly -- what people care about. What they’re thinking. What matters. I love telling the stories that resonate with readers -- stories that make them think and, perhaps, cause them to alter their view or opinion.

In the more traditional sense, everyone, truly, has a story. Sometimes you just need to dig a little to find out what that tale may be. Sharing the trials and triumphs of everyday people who live in our area (or have a connection to the region) is enriching.

You work for the Times Union and also have a radio segment on WFLY – what do you like most about each medium?

With print journalism you have the time -- and space -- to explore topics at a deep, rich level. Thanks to blogs, you can have an ongoing dialogue with readers -- sometimes that dialogue lasts for days, even weeks.

Radio is live and fast-paced and you have to be quick-witted. I thrive on the “nerves” that can crop up seconds before you’re on-air. The entertainment value that (naturally) comes with live banter is awesome.

In both mediums, one of the greatest compliments is “you make me laugh.” That, for my beat, is a success.

Do you make suggestions regarding the stories you cover or are they assigned to you most of the time?

A little of both. Editors love when you have a suggestion, but they also appreciate a writer willing to tackle a topic or subject they assign.

Is there a best part to being a journalist and having your specific role?

Like Chris Jansing said nearly two decades ago, journalism really is different every day. I thrive on the unknown, and love a job that sometimes (often?) causes me to pivot. Your brain is always working, and thanks to social media, email, etc. you’re in a position where you pretty much always know what your “customer” (the reader) thinks. Feedback is essential to success so I love that we now have the platforms that make this instant interactivity possible.

What advice to do you have for those in PR or anyone else who may want to pitch you a story idea?

If it’s got a local tie, tell us that in the subject line of your email (we love local). Creative ideas that spin off of current events are always welcome. Do some quick research on the writer before sending your pitch. Resist putting the “urgent” status on email. Keep the initial message short and on-topic (bullet points highlighting the details are extraordinary).

What should they always do and never do?

Other than what I said in the question above, by all means, please, please, please do not sign your email XOXO. (I see this more often than you would imagine).

How can someone in PR get to know you and develop that important connection so that trust can be built?

Social media connections are invaluable. Follow writers and editors on Twitter, Instagram and Facebook. Connect with them on LinkedIn. Establish a professional relationship outside of the pitch. That way, when you do propose a topic, your name/company is familiar.

Do you have advice for members who respond to ProfNet queries?

Offer a sentence, or three, giving the reporter an idea of your client’s position on the topic. Just saying so-and-so is a psychologist with 20 years experience doesn’t show much. But, if you say all that and add a short paragraph outlining where the expert stands on the subject the reporter is covering, the writer can better decide if the expert may be a good fit.

What type of experts do you prefer to work with?

I’ve yet to find any group of experts off-putting. It’s less about the type of expert, and more about the person. Some experts approach their pitches better than others (ex: reaching out when you aren’t well versed on the topic doesn’t really benefit you, or the writer).

Can you tell us about your favorite or most challenging assignment?

Challenges on the front-side (AKA during the reporting) are often mitigated by a good editor. I’ve been really, really lucky to have amazing editors.

The challenges I notice are those that happen after the story runs -- the ones you don’t expect. Many years ago I wrote about laser hair removal and the art/illustration was a (modest) two-piece bathing suit hanging on a clothesline. People declared me immoral and disgusting and called for my job (they didn’t think we should write about hair removal, especially of the bikini line-kind). Another time, I blogged about a roadside memorial, and had readers threaten me physically. Death threats happen, and they don’t get less scary. I’ve been criticized for everything from my appearance to my views to the clothes I wear or the car I drive to the topics I cover or how well I write. While you can certainly “shut out” those views, you don’t want readers to feel you don’t respect their position, or that they’re being ignored. Finding a balance is tough, and often challenging.

How do use social media at work?

Social media is excellent for crowdsourcing, understanding what interests readers most and even finding expert sources or story ideas.

If someone want to contact you, what’s the best way to do so?

Email:

Twitter -- @JustKristi

Facebook -- Facebook.com/JustKristiOnline

Website -- JustKristi.com

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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Fri, 20 Mar 2015 12:29:21 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/20/journalist_spotlight:_kristi_gustafson_barlette,_times_union http://www.profnetconnect.com/evelyntipacti/blog/2015/03/20/journalist_spotlight:_kristi_gustafson_barlette,_times_union Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This SPOTLIGHT belongs to Kristi Gustafson Barlette, an editor at the Times Union, a Hearst publication in upstate New York where she recently became the real estate and Solutions editor.

Previously, her “On the Edge” blog on TimesUnion.com was the region’s most widely read lifestyle and pop culture blog. She's won multiple awards for blogging and writing, including first place in the American Association of Sunday and Features Editors Excellence in Feature Writing and first place in the state Associated Press award for blogging. She has numerous “Best Of” honors for blogging, reporting and Tweeting.

Her Life 3.0 column, focused on issues facing thirty-somethings, often appeared in large metro papers such as the Detroit Free Press, the Miami Herald and the Houston Chronicle. 

Kristi has a weekly segment on WFLY-FM, the area’s top 40 radio station, where she talks about everything from fashion and relationships to pop culture and social media. 

We hope you find Kristi's SPOTLIGHT both enjoyable and informative.

Did you always want to be a journalist?

No. When I was really young, I aspired to be a veterinarian, but severe allergies (and a weak interest in science) put the kabosh on that one. In eighth grade, I attended a day-long program for girls and heard NBC’s Chris Jansing (Chris Kapostasy, at the time) speak. She was a local TV journalist who talked about how each day was different, and exciting, and how she was always learning. She also shared stories of the people she met, and the experiences she had, including a bit about riding in a helicopter with her feet hanging down, nearly brushing the tops of trees. I got home from school that day and told my parents I wanted to be a journalist.

Can you tell us about your first job as a professional journalist?

I worked as an editorial assistant in the features department at the Times Union right out of college. I did all the things you may expect -- filing, sorting mail, answering phones, compiling calendars -- but also took on every story I could get. If no one else was interested, I’d volunteer. This lead me to write about everything from potholes to potheads to pot racks. Seeing my first byline in print was, possibly, more exhilarating than if my feet were brushing tree tops.

What type of stories do you like to cover the most?

The wonderful thing about social media is we know -- instantly -- what people care about. What they’re thinking. What matters. I love telling the stories that resonate with readers -- stories that make them think and, perhaps, cause them to alter their view or opinion.

In the more traditional sense, everyone, truly, has a story. Sometimes you just need to dig a little to find out what that tale may be. Sharing the trials and triumphs of everyday people who live in our area (or have a connection to the region) is enriching.

You work for the Times Union and also have a radio segment on WFLY – what do you like most about each medium?

With print journalism you have the time -- and space -- to explore topics at a deep, rich level. Thanks to blogs, you can have an ongoing dialogue with readers -- sometimes that dialogue lasts for days, even weeks.

Radio is live and fast-paced and you have to be quick-witted. I thrive on the “nerves” that can crop up seconds before you’re on-air. The entertainment value that (naturally) comes with live banter is awesome.

In both mediums, one of the greatest compliments is “you make me laugh.” That, for my beat, is a success.

Do you make suggestions regarding the stories you cover or are they assigned to you most of the time?

A little of both. Editors love when you have a suggestion, but they also appreciate a writer willing to tackle a topic or subject they assign.

Is there a best part to being a journalist and having your specific role?

Like Chris Jansing said nearly two decades ago, journalism really is different every day. I thrive on the unknown, and love a job that sometimes (often?) causes me to pivot. Your brain is always working, and thanks to social media, email, etc. you’re in a position where you pretty much always know what your “customer” (the reader) thinks. Feedback is essential to success so I love that we now have the platforms that make this instant interactivity possible.

What advice to do you have for those in PR or anyone else who may want to pitch you a story idea?

If it’s got a local tie, tell us that in the subject line of your email (we love local). Creative ideas that spin off of current events are always welcome. Do some quick research on the writer before sending your pitch. Resist putting the “urgent” status on email. Keep the initial message short and on-topic (bullet points highlighting the details are extraordinary).

What should they always do and never do?

Other than what I said in the question above, by all means, please, please, please do not sign your email XOXO. (I see this more often than you would imagine).

How can someone in PR get to know you and develop that important connection so that trust can be built?

Social media connections are invaluable. Follow writers and editors on Twitter, Instagram and Facebook. Connect with them on LinkedIn. Establish a professional relationship outside of the pitch. That way, when you do propose a topic, your name/company is familiar.

Do you have advice for members who respond to ProfNet queries?

Offer a sentence, or three, giving the reporter an idea of your client’s position on the topic. Just saying so-and-so is a psychologist with 20 years experience doesn’t show much. But, if you say all that and add a short paragraph outlining where the expert stands on the subject the reporter is covering, the writer can better decide if the expert may be a good fit.

What type of experts do you prefer to work with?

I’ve yet to find any group of experts off-putting. It’s less about the type of expert, and more about the person. Some experts approach their pitches better than others (ex: reaching out when you aren’t well versed on the topic doesn’t really benefit you, or the writer).

Can you tell us about your favorite or most challenging assignment?

Challenges on the front-side (AKA during the reporting) are often mitigated by a good editor. I’ve been really, really lucky to have amazing editors.

The challenges I notice are those that happen after the story runs -- the ones you don’t expect. Many years ago I wrote about laser hair removal and the art/illustration was a (modest) two-piece bathing suit hanging on a clothesline. People declared me immoral and disgusting and called for my job (they didn’t think we should write about hair removal, especially of the bikini line-kind). Another time, I blogged about a roadside memorial, and had readers threaten me physically. Death threats happen, and they don’t get less scary. I’ve been criticized for everything from my appearance to my views to the clothes I wear or the car I drive to the topics I cover or how well I write. While you can certainly “shut out” those views, you don’t want readers to feel you don’t respect their position, or that they’re being ignored. Finding a balance is tough, and often challenging.

How do use social media at work?

Social media is excellent for crowdsourcing, understanding what interests readers most and even finding expert sources or story ideas.

If someone want to contact you, what’s the best way to do so?

Email:

Twitter -- @JustKristi

Facebook -- Facebook.com/JustKristiOnline

Website -- JustKristi.com

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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Media 411: Are Corporate Writers Journalists?

What is a journalist? Is it a newspaper columnist? A TV news anchor? A radio news producer? An investigative reporter? Although the media industry has changed significantly in the past 10 years, our vision of what describes a journalist may still be the same. In present day 2015, journalists can report and/or write for a variety of outlets, and one gaining popularity is writing for a company news site, a.k.a. “brand journalism.”

While I’m not a fan of using titles, I’ll nonetheless use this one just for the sake of context. Brands are realizing the potential in reaching clients or potential customers via their own news sites and are investing in creating their own newsrooms. Whether it’s to educate people about the company, the industry or get sales leads, this is a new way to spread the word.

Some might say that people writing for these company news sites are not journalists and are instead marketers, but many of those being hired by companies to write their content are legitimate journalists. Who better to tell a story? People love a good story, so connecting with customers in this way makes great sense, especially if a journalist is known for their trade.

It’s no secret news outlets are shrinking and shutting down. As I write this, two media companies announced this afternoon that they’re shrinking their staff. Where are these journalists to go if they can’t retire? They can’t all become freelancers. Some will switch careers and some will likely work for a company as a “corporate journalist.”

But not all journalists have to accept the trend. There are journalists who may not like the idea of writing for a company news site -- and that’s alright. Some just may not like writing or developing content for a company that isn’t associated with media. It’s not a newspaper, online news site or a TV news station, so they’re not comfortable with it.

What I’m trying to convey is that we can’t judge journalists who go from working on hard news stories to working on a company news website. We all need to work, and no one should be judging someone on their choice of employment, especially if traditional journalist roles are becoming tougher to find. Whether or not you’re for or against the situation, let’s give these folks a break.

What’s your opinion?

Please let me know in the comments section or feel free to contact me directly: evelyn.tipacti@prnewswire.com

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. All you have to do is fill out a quick form telling us what you’re looking for, your deadline, and how you want to be contacted, and we’ll send it to the appropriate experts in our network. The best part? It’s free! Get started here: Send a query.

0 Comments - Leave a Comment
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Thu, 19 Mar 2015 15:09:13 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/19/media_411:_are_corporate_writers_journalists http://www.profnetconnect.com/evelyntipacti/blog/2015/03/19/media_411:_are_corporate_writers_journalists

What is a journalist? Is it a newspaper columnist? A TV news anchor? A radio news producer? An investigative reporter? Although the media industry has changed significantly in the past 10 years, our vision of what describes a journalist may still be the same. In present day 2015, journalists can report and/or write for a variety of outlets, and one gaining popularity is writing for a company news site, a.k.a. “brand journalism.”

While I’m not a fan of using titles, I’ll nonetheless use this one just for the sake of context. Brands are realizing the potential in reaching clients or potential customers via their own news sites and are investing in creating their own newsrooms. Whether it’s to educate people about the company, the industry or get sales leads, this is a new way to spread the word.

Some might say that people writing for these company news sites are not journalists and are instead marketers, but many of those being hired by companies to write their content are legitimate journalists. Who better to tell a story? People love a good story, so connecting with customers in this way makes great sense, especially if a journalist is known for their trade.

It’s no secret news outlets are shrinking and shutting down. As I write this, two media companies announced this afternoon that they’re shrinking their staff. Where are these journalists to go if they can’t retire? They can’t all become freelancers. Some will switch careers and some will likely work for a company as a “corporate journalist.”

But not all journalists have to accept the trend. There are journalists who may not like the idea of writing for a company news site -- and that’s alright. Some just may not like writing or developing content for a company that isn’t associated with media. It’s not a newspaper, online news site or a TV news station, so they’re not comfortable with it.

What I’m trying to convey is that we can’t judge journalists who go from working on hard news stories to working on a company news website. We all need to work, and no one should be judging someone on their choice of employment, especially if traditional journalist roles are becoming tougher to find. Whether or not you’re for or against the situation, let’s give these folks a break.

What’s your opinion?

Please let me know in the comments section or feel free to contact me directly: evelyn.tipacti@prnewswire.com

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. All you have to do is fill out a quick form telling us what you’re looking for, your deadline, and how you want to be contacted, and we’ll send it to the appropriate experts in our network. The best part? It’s free! Get started here: Send a query.

0 Comments - Leave a Comment
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0
PR 411: Instagram Popular for Brands How many of you are using Instagram to help boost your brand’s visibility? If you're not using it yet, consider the benefits it's providing others.

Adweek published a report earlier this week on the popularity of Instagram and the incredible success brands like Christian Louboutin have had using it and why brands are starting to post more there than on Facebook.

Here’s Garett Sloane’s report:

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.

The reason? Brands know everything they post on the platform will appear in fans' feeds,the study says. But on Facebook, if brands don't pay to promote their posts, much of their content doesn't appear in followers' News Feeds. That trend is turning Instagram, which is owned by Facebook, into a growing marketing force. 

The report outlines how brands have been building their followings on the app, which recently topped 300 million monthly users. Facebook does not comment on Instagram's growth outside of official announcements. However, considering the Instagram audience was 100 million two years ago, that tripling of users approaches Facebook's biggest leaps. Facebook went from 100 million to 300 million in an even shorter time span.

Another reason Instagram is a marketing darling at the moment is it's attracting...

To real the complete story, please click here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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Thu, 12 Mar 2015 14:52:24 -0500 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/12/pr_411:_instagram_popular_for_brands http://www.profnetconnect.com/evelyntipacti/blog/2015/03/12/pr_411:_instagram_popular_for_brands How many of you are using Instagram to help boost your brand’s visibility? If you're not using it yet, consider the benefits it's providing others.

Adweek published a report earlier this week on the popularity of Instagram and the incredible success brands like Christian Louboutin have had using it and why brands are starting to post more there than on Facebook.

Here’s Garett Sloane’s report:

Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.

The reason? Brands know everything they post on the platform will appear in fans' feeds,the study says. But on Facebook, if brands don't pay to promote their posts, much of their content doesn't appear in followers' News Feeds. That trend is turning Instagram, which is owned by Facebook, into a growing marketing force. 

The report outlines how brands have been building their followings on the app, which recently topped 300 million monthly users. Facebook does not comment on Instagram's growth outside of official announcements. However, considering the Instagram audience was 100 million two years ago, that tripling of users approaches Facebook's biggest leaps. Facebook went from 100 million to 300 million in an even shorter time span.

Another reason Instagram is a marketing darling at the moment is it's attracting...

To real the complete story, please click here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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0
Pitching to National Morning and Daytime TV Talk Shows

The Publicity Club of New York held yet another fantastic and sold out panel luncheon last week featuring some of the most prominent journalists in daytime television. The panel consisted of:

Debbie Kosofsky


  • Looks for content for the 8 a.m. hour.
  • First hour is news, second has more lifestyle and the third is more fun.
  • Loves to receive pitches.
  • Her team reads off pitches and tried to respond to everyone.
  • Pitch helps if it has a staff member’s name because it makes them feel as if you know them.
  • Never hesitate to call front desk and ask for a producer’s name.
  • Follow the four ‘T’s:’
    1. Timely. Make sure it’s topical and relevant. It sets tone for show you’re sending to.
    2. True to show.
    3. To the point. “Just let me know objective of the pitch – why I should be interested and why it’s right for TODAY.
    4. Talent.
  • “If we don’t get back to you right away it’s no reflection on you and do a follow-up.”
  • Send pitch to them first.
  • She may introduce you to a producer more fitting to your pitch if it’s not right for her.
  • She accepts outside b-roll but as far as using it on the air really is case by case.
  • If you’re pitching a guest, always attach a link to previous TV appearances.
  • If you have a great expert or person you think would work for show, they’re happy to take a look.
  • Her staff works closely with digital team. Consider pitching them and they’ll forward what they think is good for broadcast.
  • TODAY and other morning shows may share a story but won’t share the same guest so you won’t see the same guest back to back on one show and then another.
  • At times will have a great story but mediocre guest. Segment may be taped and not air live. A sound bite will be recorded and then they will edit story.
  • Sponsors work best for third hour as it leads to Hoda and Kathie Lee.
  • Debbie loves getting pitches for sponsored segments but they’re for the later hour of the show.

Melissa Lonner


  • Looks for celebrity news.
  • Experts can feel free to call if they have a point of view.
  • Show tapes on Tuesday, Wednesday and Friday at 10 a.m. and 2 p.m.
  • If you call when making a pitch, make sure it’s less than a minute. If you need more time, it’s not suitable for TV.
  • Don’t pitch on voicemail. She’s had ten minute pitches left on voicemail which she has always deleted.
  • If you email, should take 30 seconds to read.
  • No attachments.
  • Don’t overhype. “This is the next Whitney,” for example. You lose credibility.
  • Follow up with email.
  • The worst thing you can do is stop me and grab me and say since you provided experts/guests or whatever it may be that I’m supposed to owe you for it.
  • Audience is 25-54 and has highest income of any daytime syndicated show.
  • Be able to speak like us and not use jargon. Too technical, for example.
  • Stories have to “live” since it’s a syndicated show so they need to be more generic. A segment for mothers makes more sense than a Mother’s Day segment.

Jesse Rodriguez


  • Morning Joe, 6-9 a.m.
  • Interested in experts, news makers, and new faces -- those beyond politicians.
  • Medical and scientific ideas.
  • Authors and writers. If you represent an author, let him know.
  • Don’t be shy to email and resend things.
  • Open to business executives, CEO’s, women in power.
  • Big Twitter advocate. Something may get his attention on Twitter.
  • “Tweeting articles where clients are mentioned is smart.”
  • We focus on those who make decisions – influencers, mayors, etc.
  • We want to get attention of those who are on the treadmill at 5 a.m.
  • Always looking for sponsors.
  • If you have someone who feels strongly on specific issues like immigration or technology, let him know.
  • Guests are sometimes shared on other NBC channels. Guest may start on MSNBC’s ‘Morning Joe’ then go to ‘Squawk Box’ on CNBC or ‘TODAY.’
  • We want to see what the guest you’re pitching is like on TV. They don’t want someone who clams up or is shy.

Carl Leibowitz


  • ‘Wake Up With Al’ airs from 5 a.m. to 7 a.m.
  • Interested in pop culture.
  • Always interested in anything weather related like climate change, for example.
  • Stories related to weather issues like heat stroke or effects of shoveling are also of interest.
  • He books guests so contact him directly.
  • Guests should be able to play, show personality.
  • People who can have a good back and forth conversation are always needed.
  • Sponsored segments are also welcome.

Sarah Kunin

  • Develops segments and pitches stories to the second hour senior producers.
  • Assigned to work with Michael Strahan.
  • Make sure you watch the show. If you have an idea and see a fit, tell them where it fits in show specifically.
  • If there’s something “stunty” and physical for anchors to do, she wants to know about your idea.
  • It's best to put all producers on one email rather than send them ideas individually.
  • Keep pitch to a few lines.
  • If you’re pitching a chef, they have to offer something exciting and has to really stand out since GMA has their own chefs.
  • If you have a doctor who has a unique study or an innovative procedure, please reach out to their medical unit. 
  • If you are pitching stories, please email the idea first and follow up as needed.
  • Wants cutting edge trends.
  • Always be aware of what’s trending.
  • No sponsored by a brand surveys are accepted.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
Fri, 06 Mar 2015 12:31:35 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/06/pitching_to_national_morning_and_daytime_tv_talk_shows http://www.profnetconnect.com/evelyntipacti/blog/2015/03/06/pitching_to_national_morning_and_daytime_tv_talk_shows

The Publicity Club of New York held yet another fantastic and sold out panel luncheon last week featuring some of the most prominent journalists in daytime television. The panel consisted of:

Debbie Kosofsky


  • Looks for content for the 8 a.m. hour.
  • First hour is news, second has more lifestyle and the third is more fun.
  • Loves to receive pitches.
  • Her team reads off pitches and tried to respond to everyone.
  • Pitch helps if it has a staff member’s name because it makes them feel as if you know them.
  • Never hesitate to call front desk and ask for a producer’s name.
  • Follow the four ‘T’s:’
    1. Timely. Make sure it’s topical and relevant. It sets tone for show you’re sending to.
    2. True to show.
    3. To the point. “Just let me know objective of the pitch – why I should be interested and why it’s right for TODAY.
    4. Talent.
  • “If we don’t get back to you right away it’s no reflection on you and do a follow-up.”
  • Send pitch to them first.
  • She may introduce you to a producer more fitting to your pitch if it’s not right for her.
  • She accepts outside b-roll but as far as using it on the air really is case by case.
  • If you’re pitching a guest, always attach a link to previous TV appearances.
  • If you have a great expert or person you think would work for show, they’re happy to take a look.
  • Her staff works closely with digital team. Consider pitching them and they’ll forward what they think is good for broadcast.
  • TODAY and other morning shows may share a story but won’t share the same guest so you won’t see the same guest back to back on one show and then another.
  • At times will have a great story but mediocre guest. Segment may be taped and not air live. A sound bite will be recorded and then they will edit story.
  • Sponsors work best for third hour as it leads to Hoda and Kathie Lee.
  • Debbie loves getting pitches for sponsored segments but they’re for the later hour of the show.

Melissa Lonner


  • Looks for celebrity news.
  • Experts can feel free to call if they have a point of view.
  • Show tapes on Tuesday, Wednesday and Friday at 10 a.m. and 2 p.m.
  • If you call when making a pitch, make sure it’s less than a minute. If you need more time, it’s not suitable for TV.
  • Don’t pitch on voicemail. She’s had ten minute pitches left on voicemail which she has always deleted.
  • If you email, should take 30 seconds to read.
  • No attachments.
  • Don’t overhype. “This is the next Whitney,” for example. You lose credibility.
  • Follow up with email.
  • The worst thing you can do is stop me and grab me and say since you provided experts/guests or whatever it may be that I’m supposed to owe you for it.
  • Audience is 25-54 and has highest income of any daytime syndicated show.
  • Be able to speak like us and not use jargon. Too technical, for example.
  • Stories have to “live” since it’s a syndicated show so they need to be more generic. A segment for mothers makes more sense than a Mother’s Day segment.

Jesse Rodriguez


  • Morning Joe, 6-9 a.m.
  • Interested in experts, news makers, and new faces -- those beyond politicians.
  • Medical and scientific ideas.
  • Authors and writers. If you represent an author, let him know.
  • Don’t be shy to email and resend things.
  • Open to business executives, CEO’s, women in power.
  • Big Twitter advocate. Something may get his attention on Twitter.
  • “Tweeting articles where clients are mentioned is smart.”
  • We focus on those who make decisions – influencers, mayors, etc.
  • We want to get attention of those who are on the treadmill at 5 a.m.
  • Always looking for sponsors.
  • If you have someone who feels strongly on specific issues like immigration or technology, let him know.
  • Guests are sometimes shared on other NBC channels. Guest may start on MSNBC’s ‘Morning Joe’ then go to ‘Squawk Box’ on CNBC or ‘TODAY.’
  • We want to see what the guest you’re pitching is like on TV. They don’t want someone who clams up or is shy.

Carl Leibowitz


  • ‘Wake Up With Al’ airs from 5 a.m. to 7 a.m.
  • Interested in pop culture.
  • Always interested in anything weather related like climate change, for example.
  • Stories related to weather issues like heat stroke or effects of shoveling are also of interest.
  • He books guests so contact him directly.
  • Guests should be able to play, show personality.
  • People who can have a good back and forth conversation are always needed.
  • Sponsored segments are also welcome.

Sarah Kunin

  • Develops segments and pitches stories to the second hour senior producers.
  • Assigned to work with Michael Strahan.
  • Make sure you watch the show. If you have an idea and see a fit, tell them where it fits in show specifically.
  • If there’s something “stunty” and physical for anchors to do, she wants to know about your idea.
  • It's best to put all producers on one email rather than send them ideas individually.
  • Keep pitch to a few lines.
  • If you’re pitching a chef, they have to offer something exciting and has to really stand out since GMA has their own chefs.
  • If you have a doctor who has a unique study or an innovative procedure, please reach out to their medical unit. 
  • If you are pitching stories, please email the idea first and follow up as needed.
  • Wants cutting edge trends.
  • Always be aware of what’s trending.
  • No sponsored by a brand surveys are accepted.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
0
Media 411: An Online Freelancer's Winning Strategy

We can probably all agree that freelancing online is not easy. Although easier for some, it’s equally harder for others. Are you a full-time freelancer or are you a part timer? Each makes a difference along with several other factors. The financial strain of freelancing for online outlets is real and some writers are able to manage, thrive and make a decent living. We often read about the struggles freelance writers face, but what about those who do well? It’s incredibly motivating when we can also read those stories. So here’s one…

The Columbia Journalism Review has this great story written by Michael Meyer called, “Survival strategies of an online freelancer,” which highlights the experience of Kyle Chayka, a young freelance writer who quit his job to become a full-time freelancer. While it wasn’t easy at the onset of his decision, he surpassed the fear and made it his mission to work for himself. Here’s his inspiring story:

Kyle Chayka comes off as more practical than driven—capable of knowing his goals, reading an environment, and deciding what his next steps should be without a lot of emotion.

A 26-year-old freelancer who makes his living writing online, Chayka’s preternatural calm sets him apart from a crowd balancing the competitive pressure of writing for some of the best-known publications on the internet with the financial uncertainty of piecing together a living in a medium where flat fees often replace word rates. In the chaotic ecosystem of digital journalism, reported material commonly fetches the same price as a lightly researched “take,” and even blue-chip publications pay embarrassingly little for a story. Yet Chayka will tell you that making a living this way is totally possible, that there is not only money but value in this line of work.

“People constantly express shock that I’m a full-time freelance journalist writing on the internet,” he told me when I approached him to ask about his career. “Someone’s got to do a story about how it’s not that bad.”

For Chayka and other winners in this economy, freelancing is both a career in its own right and a calculated risk, a bet wagered in the hopes of winning something better—whether that something is a staff job, a book deal, a larger professional network, a more prestigious beat, or some other means of advancement. The gamble is whether you can make enough money to survive in the near-term while producing work that’s strong enough to significantly improve your professional standing. The task of today’s digital freelancer is to build a business and grow as a writer in an environment where pay rates don’t seem to amount to a living wage.

Chayka has placed his bet. His end game is more about rising in the profession than it is about money. He is hardly the first young journalist to take the popular notion that writers should be a brand and a business seriously. It’s his degree of comfort with the equation that makes him notable.

To continue reading, please click here to access the original piece in the Columbia Journalism Review.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com


0 Comments - Leave a Comment
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Thu, 05 Mar 2015 14:41:06 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2015/03/05/media_411:_an_online_freelancers_winning_strategy http://www.profnetconnect.com/evelyntipacti/blog/2015/03/05/media_411:_an_online_freelancers_winning_strategy

We can probably all agree that freelancing online is not easy. Although easier for some, it’s equally harder for others. Are you a full-time freelancer or are you a part timer? Each makes a difference along with several other factors. The financial strain of freelancing for online outlets is real and some writers are able to manage, thrive and make a decent living. We often read about the struggles freelance writers face, but what about those who do well? It’s incredibly motivating when we can also read those stories. So here’s one…

The Columbia Journalism Review has this great story written by Michael Meyer called, “Survival strategies of an online freelancer,” which highlights the experience of Kyle Chayka, a young freelance writer who quit his job to become a full-time freelancer. While it wasn’t easy at the onset of his decision, he surpassed the fear and made it his mission to work for himself. Here’s his inspiring story:

Kyle Chayka comes off as more practical than driven—capable of knowing his goals, reading an environment, and deciding what his next steps should be without a lot of emotion.

A 26-year-old freelancer who makes his living writing online, Chayka’s preternatural calm sets him apart from a crowd balancing the competitive pressure of writing for some of the best-known publications on the internet with the financial uncertainty of piecing together a living in a medium where flat fees often replace word rates. In the chaotic ecosystem of digital journalism, reported material commonly fetches the same price as a lightly researched “take,” and even blue-chip publications pay embarrassingly little for a story. Yet Chayka will tell you that making a living this way is totally possible, that there is not only money but value in this line of work.

“People constantly express shock that I’m a full-time freelance journalist writing on the internet,” he told me when I approached him to ask about his career. “Someone’s got to do a story about how it’s not that bad.”

For Chayka and other winners in this economy, freelancing is both a career in its own right and a calculated risk, a bet wagered in the hopes of winning something better—whether that something is a staff job, a book deal, a larger professional network, a more prestigious beat, or some other means of advancement. The gamble is whether you can make enough money to survive in the near-term while producing work that’s strong enough to significantly improve your professional standing. The task of today’s digital freelancer is to build a business and grow as a writer in an environment where pay rates don’t seem to amount to a living wage.

Chayka has placed his bet. His end game is more about rising in the profession than it is about money. He is hardly the first young journalist to take the popular notion that writers should be a brand and a business seriously. It’s his degree of comfort with the equation that makes him notable.

To continue reading, please click here to access the original piece in the Columbia Journalism Review.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com


0 Comments - Leave a Comment
]]>
0
Media 411: Challenges of Freelance Investigative Journalism

The job of an investigative freelance journalist has always been difficult, but today it’s more complicated and more dangerous than ever.

Columbia Journalism Review has an excellent article called. “New survey reveals everything you think about freelancing is true,” which discusses the challenges they face, including lower wages and an overpopulated labor market.

David Uberti writes a clear breakdown of the complex issues affecting investigative freelance journalists:

Freelance reporters face a double-edged sword. Media outlets’ massive staff cuts have led many to bemoan newsrooms’ reduced capacity for investigative journalism. Despite this perceived decrease in supply, it’s harder than ever for freelancers to fill that hole — or at least do so and make a living.

The upshot is that freelancers have abandoned at least several hundred investigations over the past five years due to a lack of resources, according to a new survey conducted by the advocacy group Project Word. The industry’s overcrowded labor market, coupled with economic changes wrought by the internet, have driven down wages to the point that independent reporters often subsidize their own investigations. Overworked editors and cash-strapped media outlets, meanwhile, face increasing difficulty in providing freelancers the editorial and legal support they need to effectively hold institutions accountable.

“This is a public good,” said Laird Townsend, a longtime freelance reporter who heads Project Word, which is sponsored by the nonprofit Investigative Reporters and Editors. “If the market is not rewarding it, some other means have to emerge to support it. Or, everyone needs to make a conscious choice that this species, within this landscape, is not worthwhile. I disagree.”

Freelance reporters have a long history of uncovering wrongdoing...

To continue reading, please click here for a link to the original article.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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Thu, 26 Feb 2015 16:31:18 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2015/02/26/media_411:_challenges_of_freelance_investigative_journalism http://www.profnetconnect.com/evelyntipacti/blog/2015/02/26/media_411:_challenges_of_freelance_investigative_journalism

The job of an investigative freelance journalist has always been difficult, but today it’s more complicated and more dangerous than ever.

Columbia Journalism Review has an excellent article called. “New survey reveals everything you think about freelancing is true,” which discusses the challenges they face, including lower wages and an overpopulated labor market.

David Uberti writes a clear breakdown of the complex issues affecting investigative freelance journalists:

Freelance reporters face a double-edged sword. Media outlets’ massive staff cuts have led many to bemoan newsrooms’ reduced capacity for investigative journalism. Despite this perceived decrease in supply, it’s harder than ever for freelancers to fill that hole — or at least do so and make a living.

The upshot is that freelancers have abandoned at least several hundred investigations over the past five years due to a lack of resources, according to a new survey conducted by the advocacy group Project Word. The industry’s overcrowded labor market, coupled with economic changes wrought by the internet, have driven down wages to the point that independent reporters often subsidize their own investigations. Overworked editors and cash-strapped media outlets, meanwhile, face increasing difficulty in providing freelancers the editorial and legal support they need to effectively hold institutions accountable.

“This is a public good,” said Laird Townsend, a longtime freelance reporter who heads Project Word, which is sponsored by the nonprofit Investigative Reporters and Editors. “If the market is not rewarding it, some other means have to emerge to support it. Or, everyone needs to make a conscious choice that this species, within this landscape, is not worthwhile. I disagree.”

Freelance reporters have a long history of uncovering wrongdoing...

To continue reading, please click here for a link to the original article.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
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0
Journalist Spotlight: Kasia Fejklowicz, Consumers Digest Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This SPOTLIGHT belongs to Kasia Fejklowicz, an associate editor at Consumers Digest where she covers automobiles, consumer scams, health and wellness, shopping, travel, new products and technologies,  scientific breakthroughs and more.

We hope you find SPOTLIGHT both enjoyable and informative.


(If you're a journalist who uses ProfNet's query service and would like to be featured in our 'Spotlight' series, please contact Evelyn Tipacti,evelyn.tipacti@prnewswire.com)

Did you always want to be a journalist?

Yes! Ever since I can remember, I would tell my family and friends that I would one day change the world by writing and exposing the truth. I still feel this way today.

Was your experience in Poland as a child something that helped you make the decision to be a journalist?

I was only 4 years old when I left Poland. Given my background, I always felt it was my duty to speak for those who have been silenced. This is because for decades my family lived through countless wars and oppression. News media was nonexistent under the Soviet Union unless it was approved by the state. People were even arrested for voicing their opinions.

Where was your first “real job” in journalism?

My first “real job” in journalism is the one I have right now. I graduated with my M.A. in Journalism in June 2014.

What type of stories do you like to cover the most?

I really like to cover health. I have a lot of fun finding story ideas and interviewing sources. The Healthy Living items in Consumers Digest are some of my favorite pieces.

Do you make suggestions regarding the stories you cover or are they assigned to you most of the time?

Every issue, I’m in charge of writing 41 items. Of those 41 stories, I’m assigned maybe 1 or 2 story ideas that I must include in the magazine. I pitch the rest to my editor. I think this is the most challenging part of my job. However, it allows me to be creative and write about what I believe is important to our readers. 

Is there a best part to being a journalist and having your specific role?

The best part of being a journalist is having the opportunity to inform the public.

What advice to do you have for those in PR or anyone else who may want to pitch you a story idea?

If you want to pitch a story idea, you should make sure that I’m in charge of writing about that particular subject.

What should they always do?

They should always read their pitch and check for grammar mistakes. 

Never do?

They shouldn’t call me unless we’ve arranged an interview.

How can someone in PR get to know you and develop that important connection so that trust can be built?

Someone in PR can get to know me and develop a relationship by reaching out to me via email. Letting me know what types of experts they can put me in touch with is also very helpful.  

Do you have advice for members who respond to ProfNet queries?

Members who reach out to me should provide me with their background information, and why they are experts in that particular field.

What type of experts do you prefer to work with?

I prefer to work with experts who are patient and who can explain complex topics in layman’s terms.

Can you tell us about your favorite or most challenging assignment?

My favorite assignment so far has been to come up with a feature pitch idea. All my colleagues told me that nobody ever gets their first pitch approved, but I proved them all wrong! I can’t share any details yet because it’s going to be published this summer.

How do use social media at work?

Actually, I don’t use social media at work, because I’m not in charge of our social media accounts. I wish I had a Twitter account so I could live-tweet while I’m out in the field. That would be a lot of fun!

About Kasia Fejklowicz


Kasia Fejklowicz is an associate editor for Consumers Digest magazine. She was born in southern Poland and immigrated to the United States with her parents at the age of 4.

Kasia attended DePaul University in Chicago where she obtained a B.A. and M.A. in Journalism. While attending DePaul, she was the Opinions Editor for The DePaulia, which won numerous Illinois College Press Association awards during her tenure.

Besides writing, Kasia enjoys traveling outside of her suburban Chicago neighborhood and playing with her beloved pug, Kiwi.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
Fri, 20 Feb 2015 15:29:29 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2015/02/20/journalist_spotlight:_kasia_fejklowicz,_consumers_digest http://www.profnetconnect.com/evelyntipacti/blog/2015/02/20/journalist_spotlight:_kasia_fejklowicz,_consumers_digest Welcome to our SPOTLIGHT feature, where we highlight a journalist and ProfNet user to share their personal story and insight with you.

This SPOTLIGHT belongs to Kasia Fejklowicz, an associate editor at Consumers Digest where she covers automobiles, consumer scams, health and wellness, shopping, travel, new products and technologies,  scientific breakthroughs and more.

We hope you find SPOTLIGHT both enjoyable and informative.


(If you're a journalist who uses ProfNet's query service and would like to be featured in our 'Spotlight' series, please contact Evelyn Tipacti,evelyn.tipacti@prnewswire.com)

Did you always want to be a journalist?

Yes! Ever since I can remember, I would tell my family and friends that I would one day change the world by writing and exposing the truth. I still feel this way today.

Was your experience in Poland as a child something that helped you make the decision to be a journalist?

I was only 4 years old when I left Poland. Given my background, I always felt it was my duty to speak for those who have been silenced. This is because for decades my family lived through countless wars and oppression. News media was nonexistent under the Soviet Union unless it was approved by the state. People were even arrested for voicing their opinions.

Where was your first “real job” in journalism?

My first “real job” in journalism is the one I have right now. I graduated with my M.A. in Journalism in June 2014.

What type of stories do you like to cover the most?

I really like to cover health. I have a lot of fun finding story ideas and interviewing sources. The Healthy Living items in Consumers Digest are some of my favorite pieces.

Do you make suggestions regarding the stories you cover or are they assigned to you most of the time?

Every issue, I’m in charge of writing 41 items. Of those 41 stories, I’m assigned maybe 1 or 2 story ideas that I must include in the magazine. I pitch the rest to my editor. I think this is the most challenging part of my job. However, it allows me to be creative and write about what I believe is important to our readers. 

Is there a best part to being a journalist and having your specific role?

The best part of being a journalist is having the opportunity to inform the public.

What advice to do you have for those in PR or anyone else who may want to pitch you a story idea?

If you want to pitch a story idea, you should make sure that I’m in charge of writing about that particular subject.

What should they always do?

They should always read their pitch and check for grammar mistakes. 

Never do?

They shouldn’t call me unless we’ve arranged an interview.

How can someone in PR get to know you and develop that important connection so that trust can be built?

Someone in PR can get to know me and develop a relationship by reaching out to me via email. Letting me know what types of experts they can put me in touch with is also very helpful.  

Do you have advice for members who respond to ProfNet queries?

Members who reach out to me should provide me with their background information, and why they are experts in that particular field.

What type of experts do you prefer to work with?

I prefer to work with experts who are patient and who can explain complex topics in layman’s terms.

Can you tell us about your favorite or most challenging assignment?

My favorite assignment so far has been to come up with a feature pitch idea. All my colleagues told me that nobody ever gets their first pitch approved, but I proved them all wrong! I can’t share any details yet because it’s going to be published this summer.

How do use social media at work?

Actually, I don’t use social media at work, because I’m not in charge of our social media accounts. I wish I had a Twitter account so I could live-tweet while I’m out in the field. That would be a lot of fun!

About Kasia Fejklowicz


Kasia Fejklowicz is an associate editor for Consumers Digest magazine. She was born in southern Poland and immigrated to the United States with her parents at the age of 4.

Kasia attended DePaul University in Chicago where she obtained a B.A. and M.A. in Journalism. While attending DePaul, she was the Opinions Editor for The DePaulia, which won numerous Illinois College Press Association awards during her tenure.

Besides writing, Kasia enjoys traveling outside of her suburban Chicago neighborhood and playing with her beloved pug, Kiwi.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

0 Comments - Leave a Comment
]]>
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Media 411: Newsroom Social Media Strategies

I love doing this column. I learn a lot from the stories and people I write about. I’m always learning something and hope you are too. The more you know the better, right? Part of what I do includes sharing articles written by others that have inspired me and the hope is that you’ll also benefit from that article. So when I went to Poynter’s web site and stumbled on a piece about Erica Palan, the social media strategist at Philly.com sharing her insights on getting your story read, I knew I had to share it with you.

The article on Poynter includes a link to a presentation Palan co-created called,  How to get Your Story Read,” which many were eager to see. Check it out for yourself and you’ll see why journalists wanted to see and save the presentation.

Below is the interview between Melody Kramer of Poynter and Erica Palan of Philly.com:

Part of what I hope to do in this weekly column is highlight fresh ideas and insights from journalists working outside of New York, Washington D.C., and San Francisco. No offense to those three places – I live in one of them – but they get a lot of attention from people who write about the media. I’d like to focus on creative things people are doing elsewhere, because there are people all across the country who are working on really creative, innovative ideas in their own newsrooms that might be helpful for other newsrooms to know about.

One of those people is Erica Palan, who is currently creating social media strategies in the newsrooms of Philly.com, the Philadelphia Inquirer and the Philadelphia Daily News. (All three publications share the same space.)

I wanted to talk to Erica because she’s not only defining how her publications talk about their content online, but because she has undertaken a concerted effort to train up her coworkers in all sorts of digital skills. Recently, she co-hosted a workshop on “How to Get Your Story Read,” where she talked about how to create and share stories once they’ve been published. She also maintains an open-door policy for her colleagues to ask questions and recommend other workshops that might benefit the entire staff.

What I like about Erica’s approach is that it was simple to set up, simple to implement and accommodating to the varying schedules in her newsroom. (She ran two workshops and plans to travel to the Inquirer’s bureaus in the future for more hands-on training.)

I also wanted to talk to Erica because she manages social media for three publications with three distinctly different audiences. That seems hard to juggle, and I wanted to find out how she does it so well.

MK: One of the things I admire most about you is your ability to handle social duties for multiple publications with different audiences. How do you differentiate tone and content for philly.com, the Inquirer and the Daily News? Is there a difference?

EP: All three newsrooms have a few things in common when it comes to voice, whether its on social or in website copy or on the cover of a newspaper. They’re all timely, critical and savvy. The Daily News certainly has the freedom to be a bit cheekier than the Inquirer on many issues and like the rest of the internet, Philly.com can sometimes be more playful.

MK: Do you use any tools to make your life easier? How do you manage your Tweetdeck?

To continue reading, please click here.

The updated version of the story can be found here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

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Thu, 19 Feb 2015 13:07:54 -0600 http://www.profnetconnect.com/evelyntipacti/blog/2015/02/19/media_411:_newsroom_social_media_strategies_ http://www.profnetconnect.com/evelyntipacti/blog/2015/02/19/media_411:_newsroom_social_media_strategies_

I love doing this column. I learn a lot from the stories and people I write about. I’m always learning something and hope you are too. The more you know the better, right? Part of what I do includes sharing articles written by others that have inspired me and the hope is that you’ll also benefit from that article. So when I went to Poynter’s web site and stumbled on a piece about Erica Palan, the social media strategist at Philly.com sharing her insights on getting your story read, I knew I had to share it with you.

The article on Poynter includes a link to a presentation Palan co-created called,  How to get Your Story Read,” which many were eager to see. Check it out for yourself and you’ll see why journalists wanted to see and save the presentation.

Below is the interview between Melody Kramer of Poynter and Erica Palan of Philly.com:

Part of what I hope to do in this weekly column is highlight fresh ideas and insights from journalists working outside of New York, Washington D.C., and San Francisco. No offense to those three places – I live in one of them – but they get a lot of attention from people who write about the media. I’d like to focus on creative things people are doing elsewhere, because there are people all across the country who are working on really creative, innovative ideas in their own newsrooms that might be helpful for other newsrooms to know about.

One of those people is Erica Palan, who is currently creating social media strategies in the newsrooms of Philly.com, the Philadelphia Inquirer and the Philadelphia Daily News. (All three publications share the same space.)

I wanted to talk to Erica because she’s not only defining how her publications talk about their content online, but because she has undertaken a concerted effort to train up her coworkers in all sorts of digital skills. Recently, she co-hosted a workshop on “How to Get Your Story Read,” where she talked about how to create and share stories once they’ve been published. She also maintains an open-door policy for her colleagues to ask questions and recommend other workshops that might benefit the entire staff.

What I like about Erica’s approach is that it was simple to set up, simple to implement and accommodating to the varying schedules in her newsroom. (She ran two workshops and plans to travel to the Inquirer’s bureaus in the future for more hands-on training.)

I also wanted to talk to Erica because she manages social media for three publications with three distinctly different audiences. That seems hard to juggle, and I wanted to find out how she does it so well.

MK: One of the things I admire most about you is your ability to handle social duties for multiple publications with different audiences. How do you differentiate tone and content for philly.com, the Inquirer and the Daily News? Is there a difference?

EP: All three newsrooms have a few things in common when it comes to voice, whether its on social or in website copy or on the cover of a newspaper. They’re all timely, critical and savvy. The Daily News certainly has the freedom to be a bit cheekier than the Inquirer on many issues and like the rest of the internet, Philly.com can sometimes be more playful.

MK: Do you use any tools to make your life easier? How do you manage your Tweetdeck?

To continue reading, please click here.

The updated version of the story can be found here.

Whether you're a reporter, blogger, author or other content creator, ProfNet can help you with your search for expert sources. You can send a query to tens of thousands of experts and PR agents, search the more than 60,000 profiles on ProfNet Connect, or get timely experts and story ideas by email -- all for free! Need help getting started? Email us at profnet@profnet.com

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